Marketing: there will also be labor shortage in the coating industry, which will test the enterprise's adaptability

Core tip: when the Spring Festival comes again, the coating enterprises have a holiday and the workers go home Just don't know how many people can return to the factory to work after the Spring Festival In recent years, many coating enterprises are helpless in the face of increasingly fierce labor shortage, especially the lack of skilled technical work, which has greatly affected the normal production and operation of coating enterprises It has become the normal practice for coating enterprises to come back and recruit people first Although a lot of energy has been invested in human resources, it has always achieved little Why is there labor shortage in the paint industry compared with the previous years of labor shortage Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: another spring festival, paint companies have a holiday, workers go home, just don't know how many people can return to the factory to work after the Spring Festival In recent years, many coating enterprises are helpless in the face of increasingly fierce labor shortage, especially the lack of skilled technical work, which has greatly affected the normal production and operation of coating enterprises It has become the normal practice for coating enterprises to come back and recruit people first Although a lot of energy has been invested in human resources, it has always achieved little Why the paint industry also has labor shortage compared with the previous years of migrant workers? The emergence of labor shortage is caused by many reasons, which is not only affected by the economic situation, but also has a lot to do with the treatment of workers Labor shortage is a new phenomenon in recent years, which has the most Chinese characteristics On the one hand, it is the country with the largest population, and on the other hand, it is a phenomenon that enterprises can not recruit people It exposes the irrationality of China's previous policies and urgently needs to be adjusted The author believes that there are several reasons for the lack of work in the paint industry: firstly, due to the impact of the economic environment, many paint enterprises have poor efficiency, which leads to a large number of layoffs At the same time, the employment opportunities and incomes in the central and western regions have increased significantly, leading to a large number of workers returning; Secondly, the transformation and upgrading of many coating enterprises are accelerated, and the contradiction of insufficient supply of skilled workers is more prominent If in the conventional way of thinking, the shortage of labor in the paint industry means that the supply of labor is less than the demand, the market will automatically increase the equilibrium wage level according to the results of the game between the supply and demand sides However, the cruel facts show that the workers at the bottom who have no skills are not valued by the enterprises because of their strong substitutability and the low wage level, which is also one of the root causes of the labor shortage China has been reforming and opening up for more than 30 years, and various economic indicators are increasing, but the wages of enterprise workers have not changed much Even with the development of recent years, wages are increasing slowly, but the cost of living in cities is increasing day by day, and the wage increase is far behind the speed of inflation When workers realize that cities are no longer the land of wealth dreams, the phenomenon of labor shortage will naturally arise The "labor shortage" of returning home during the Spring Festival tests the adaptability of enterprises Due to the trend of the paint industry transferring to the central and western regions, many workers have been employed nearby, and the number of workers who go out to work is reduced In addition, the labor intensity of this industry is relatively high, and the young people are more and more reluctant to work However, in addition to the Spring Festival, the current sharp rise in various living costs is the key for many workers to go home With the transfer and promotion of coastal industries to inland areas, the deep vitality of China's economy is highlighted, the labor force is no longer one-way flow, and the "counter current" team is growing For coating enterprises, labor shortage is a double-edged sword On the one hand, to promote the increase of human cost of enterprises, even for small and medium-sized coating enterprises with small profits, it may lead to its close to the critical point of bankruptcy, which has great killing power On the other hand, from the perspective of enterprise's own construction, now coating enterprises need to make efforts to train talents, not rely on existing recruitment, at the same time, relevant departments can give support in policy, and improve relevant laws, employment system, etc Although many coating enterprises are anxious to find workers, they should pay more attention to the inevitability of reusing the shortage of workers and its positive significance As an economic phenomenon, the emergence of labor shortage breaks the myth that labor advantage can last forever, and will also urge enterprises to change the mode of blindly squeezing workers to grab benefits At the same time, the labor shortage will also promote enterprises to improve workers' wages and welfare, make the whole society face up to the legitimate rights and interests of the people ignored in the development of decades, and face up to the huge and unreasonable income differences between different groups Complying with the labor contract law will make enterprises go further The promulgation of the labor contract law is not only to protect the workers, but also to protect the interests of enterprises, such as the provisions on the service period and competition restriction of employees after the training, and also to give enterprises the right of economic layoff The fundamental purpose of law is to create a harmonious labor relationship and abide by the labor contract law From the rigid aspect, the law requires enterprises to do so From the flexible aspect, it is conducive to the harmonious development of the labor relationship and the economic culture of enterprises In fact, the labor contract law is to save enterprises Now the law forces enterprises to treat workers well In the long run, harmonious labor relations are the basic conditions for the stable development of enterprises Although the labor contract law has been criticized for a time, the enterprises with sense of responsibility still occupy the mainstream The operating profits of enterprises should come from technology, quality and management, rather than from squeezing workers, and from withholding workers' wages, social insurance and other welfare benefits The solution to the shortage of labor in the paint industry wage increase is only the first step to solve the "shortage of labor" in the paint industry To solve the "labor shortage" is not only a way to raise wages, but also how to do it Enterprises should give them reasonable remuneration According to the laws and regulations, the basic security and welfare benefits enjoyed by workers can truly embody the humanized approach in management, establish a corporate culture that enables enterprises and employees to share weal and woe, and give employees a sense of belonging to their families On the one hand, we should start from the training, not only to train ordinary talents, but also to train technical talents, in order to solve the lack of senior talents On the other hand, relevant departments need to improve the information release system, and enterprises should also be good at using the current information release platform How to change the employment concept of coating enterprises is the fundamental solution to solve the problem of "labor shortage" in the coating industry In order to let the workers "cherish the firm aspiration" and share weal and woe with the enterprise, we must "build up their hearts with feelings and consolidate their aspirations with benefits", and we must practically share the operating results with the employees and the enterprise Facing the shortage of employment in the paint industry, the paint enterprises need to seriously reflect and adjust their thinking In a word, paint enterprises can't treat head pain and foot pain They just want to recruit people to deal with the emergency If the enterprise doesn't make enough efforts in selection, employment and retention, even if the employees are recruited, they will leave soon Therefore, in a sense, labor shortage is not a bad thing, but will promote the coating enterprises to improve the concept, methods and practices of employing people Hard advertising, such as rough room paint company network marketing war, new issues worthy of attention in the Internet era paint brand marketing information of the same kind • paint enterprise model worthy of reference -- Sam's club model • paint after-sales service optimization, consumers or "buy" and deep feelings • how small and medium-sized paint enterprises take advantage of Spring Festival holiday consumption • o2o or paint e-commerce another hole The coatings industry integrates into the development of the Internet to promote the prosperity of the industry The coatings marketing: not all coating products are suitable for holiday marketing The experiential marketing mode ------ you price it The micro marketing opens the era of precision marketing The coatings enterprise culture focuses on the idea The eight strategies of the coatings enterprise network marketing are focusing on coatings, diatom mud, paint coatings, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,