Marketing: think of the survival of small paint factory from Li Na's winning the title

Core tip: Li Na won the French Open women's singles championship For the first time, the name of the Asian was engraved on the "Susan Langlang Cup" This is the breakthrough of Li Na's personal tennis and also the historic breakthrough of Chinese tennis Li Na's name became a household name overnight Some people say that Li Na's influence in winning the championship has surpassed Liu Xiang and Ding Junhui CCTV news broadcast broke the rules and gave three minutes of continuous coverage At the moment when Li Na won the championship, my mood was very excited, so I had a few drinks, and I felt very passionate But as my excitement subsided Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: Li Na won the French Open women's singles championship For the first time, the name of the Asian was engraved on the "Susan Langlang Cup" This is the breakthrough of Li Na's personal tennis and also the historic breakthrough of Chinese tennis Li Na's name became a household name overnight Some people say that Li Na's influence in winning the championship has surpassed Liu Xiang and Ding Junhui CCTV news broadcast broke the rules and gave three minutes of continuous coverage At the moment when Li Na won the championship, my mood was very excited, so I had a few drinks, and I felt very passionate But when my excitement gradually calmed down and I thought of the products produced by our small paint factory, I suddenly thought of how the small paint factory should survive and develop from Li Na's winning way Small paint factories occupy the vast majority of the industry, but the survival and development are more and more difficult, and worse, but it is a bleak reality The author has worked in such a paint factory for nearly 20 years, deeply loved and deeply hurt the industry, and was very entangled Through so many years of practice, I found that several problems that have seriously troubled the survival and development of small paint factories for a long time have not been well solved: first, lack of brand awareness Because the brand is weak and there is no brand support, we can only produce some low-cost coatings, or just work hard to improve the packaging quality of some products, and pay less attention to the improvement of product quality 2、 The management mode is backward Most of the small paint factories are family businesses or family businesses, and some of the owners have remained unchanged for years or even decades Production, supply, finance, sales and so on, all inside and outside, father and mother together, all day long busy turn, and little effect 3、 Lack of marketing concept Many factories don't have a full-time sales team They only rely on three or two people to rush left and right in the market They are tired of running and have a lot of randomness Lack of financial support, there is no reasonable and dynamic means of financing The difficulties in loans, the continuous soaring of electricity shortage, raw and auxiliary materials prices, the acceleration of labor shortage, the acceleration of brand concentration, the aggravation of taxes and other adverse factors make the situation of small paint factories worse, and some are even on the verge of bankruptcy Li Na also experienced similar problems on the way to win the Championship: first of all, Li Na won the championship on the basis of her strong strength We know that before that, Li Na has participated in countless competitions, and it is not the first time that she has achieved good results The reason why we can win many battles and victories depends on our superior strength Competitive sports can't stand on luck alone Only useful strength can create beautiful miracles on the field Li Na's speed, strength and technology in the competition have left a deep impression on the sports fans All her actions show her charming charm and powerful strength In the same way, if small paint factories want to survive in the cruel competition, they also need strong strength The specific performance is: stable product internal quality, generous and proper packaging, precise brand positioning, especially a team capable of fighting, clear thinking decision-maker ················· if the next ten years small paint factory wants to survive well, it can't do without strong comprehensive strength But where does strength come from? There is no doubt that Li Na's strength will not be developed in one day It is countless times of sweat and millions of falls and climbs that won the national anthem and the national flag solemnly raised in the stadium How do they live in the face of the big brother who takes the lead in a small paint factory? Wine is to drink, two meals a day, in addition to good, but also often all drink It's the old habit to play cards in the afternoon after drinking It hasn't changed for many years Most of the small paint factories exist in the suburbs of towns where the pace of life is not very hurried So we have never been nervous The business is not easy to do, and the paint is more and more difficult to sell "But don't be afraid, the sky will fall down and oppress everyone What are you afraid of?! The whole industry is in a bad state What's the use of your sad face? " It's not uncommon to hold such a view So it's just karaoke, drinking free wine, playing mahjong and fighting the landlord on the Internet "Who says paint is not easy to sell? You said it's OK What are we doing? " It's heartbreaking to hear that a person who doesn't know what to do will never have the strength Second, the choice of "solo" mode is an important reason for Li Na to make a great breakthrough in her career In 2009, the National Tennis Management Center allowed athletes to train independently, participate independently and bear their own profits and losses Li Na has become a real professional player since then Between 70% and 80% of the prize money won in Li Na's competition belongs to her She had the full autonomy that had never been possible before Li Na is more like a fish in water Compared with Li Na's luck in many small paint factories, the small paint factory has already been on a "solo flight" for 30 years since the reform and opening up, and its autonomy is extremely great Industry, policy and broad market all give us unlimited space to fly alone Why do you have to think together? Do you have to squeeze on a single wooden bridge that seems to be covered with flowers, but will not have any harvest? Everything shows too much impetuosity, impetuous industry, impetuous society, impetuous people, impetuous products, but we follow the crowd and dance with the wind Opportunities often arise in crisis It is imperative for small paint factories to clearly see where they are and where they should go; what they will do and what they should do We can't "fly alone" for decades, but we still can't find the direction to go We want to be an eagle with sharp eyes, not a stray bird Third, Li Na won the Grand Slam, using right people is the key Li Na has been in a low state since the Australian Open In the event of a state of decline, Li Na decisively replaced her husband's coach and changed to Danish Michael Mortenson As a coach, Mortenson knows Li Na very well and thinks that Li Na does not lack skills He pays more attention to the adjustment of Li Na's state on the field It turns out that Li Na chose the right person At present, most of the small paint factories are family businesses, and many family members hold important positions in the factory When the scale of paint factory is very small, we take family as the link, learn from each other, respect each other, and make concerted efforts to make the enterprise quickly go on the right track of sound development However, the good times are not long When the enterprise moves to a new level, all kinds of difficult or unexpected problems come unexpectedly, but the management level of members of each department has not been improved rapidly in a short time, and the problems of enterprise management lag gradually appear Facing all kinds of complex problems Complaints, accusations and buck passing occur from time to time After getting the first pot of gold, the decision-maker's self-confidence expands rapidly, and they often make decisions only by feeling, even in three or five minutes I don't know that everything has changed They are addicted to their success in the past, making a lot of experience to kill people's serious consequences Enterprises have lost the atmosphere of unity and harmony in the past, and their development has become slow or even stopped But Li Na faces the predicament, under the condition that it is difficult to break through in stages, she destroys her family and resolutely changes the coach , which has played a good exemplary role for us At this time, enterprises need to choose better management and marketing talents like Li Na Whether he is a tiger, a lion, a monkey or a sheep, it must be what you need Otherwise, no matter how good-looking or capable it is, it will not help In addition, because people's ability has size, so the treatment should not be the same Many units have unified base salary and commission, which seems fair, but in fact is seriously unfair Not only can we not engage in equalitarianism, but we should also be good at creating "unfairness" The boss is willing to cut the meat Although it hurts to cut the meat, there must be brave men under the heavy reward Without the cost investment of talents, we can't get the benefit that only talents can create It is true that there must be many factors behind Li Na's winning the championship, but there is no doubt that Li Na himself should play a decisive role From this we can see that how can a small paint factory survive, and the same fate of the enterprise is determined only by the owner of the small paint factory himself Ask the owner of a small paint factory, how much time did you and your company spend on Market Research and sales? Is it all in?! Spend most of your time thinking about how to survive and develop It's up to the ringer to solve the problem The power of role models is endless While cheering for Li Na, we can also learn how to survive, develop, grow, break through and surpass from Li Na's winning the championship Iron making depends on its own hard, the small paint factory to survive well still has to learn like Li Na, with all the time dedicated, hard work, continuous learning, adapt to the new environment Only with a great mind and unyielding fighting spirit can we win the final success It's not as bad as we think What's worse is our mood Don't be full of crisis Success is often born in crisis Coating companies should learn from the media strategy of crisis public relations to see the similar information of coating industry from "Transformers 3" Shuhua milk? How to build the development and distribution channels for paint agents? 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