Marketing: thoroughly playing regional market to maximize market potential

Core tip: Recently, I had dinner with the business manager of the old dealer in Shanxi After chatting, I learned that the customer's 4.5 million task this year has been completed, and now I am rushing for the 5 million goal! I can't believe it When I was in charge of the local market last year, it was very difficult to sell 4 million yuan Why is the growth so fast this year? In the same market environment and policy support, it's a little puzzling that the sales task can be completed so well without the responsibility of business personnel and the management of regional directors Through understanding, the business manager and the provincial manager reached an agreement: Since Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: Recently, I had a meal with the business manager of the old dealer in Shanxi Province After chatting, I learned that the customer's 4.5 million task this year has been completed, and now I am rushing to the goal of 5 million! I can't believe it When I was in charge of the local market last year, it was very difficult to sell 4 million yuan Why is the growth so fast this year? In the same market environment and policy support, it's a little puzzling that the sales task can be completed so well without the responsibility of business personnel and the management of regional directors Through understanding, the business manager reached an agreement with the provincial Manager: since there is no business personnel in charge of the market, simply give me the salary of the business personnel, and I guarantee that the annual task will be completed The year is coming to an end, and the business manager did This has to make me think: does a regional market need business people? How much role does a business person play in regional market? Can you afford the company's salary? Pay attention to regional market differentiation and avoid one size fits all The region is a very typical alternative market: large and small brands in the industry are basically concentrated in this customer; the boss does not care about finance, and the business unit operation is operated by the business manager; the boss is good at combining politics and business from the perspective of considering problems, and is a typical red top businessman; he has his own set of business ideas, and has poor coordination with manufacturers; the loss of business personnel in this market is serious, On average, they change every three months Business managers and provincial leaders have a headache The first move: to improve the enthusiasm of customers, the regional market is indeed very different from other markets When I was in charge of the market, I realized that if I used the same thinking to operate the market, it would definitely be a dead end Through several contacts with the customer's boss and in combination with the current market situation, I propose that the region's market cost contracting system, combined with the annual task, should be given a certain amount of sales rebate, which should be detailed to monthly and monthly, so as to improve the enthusiasm of customers Finally, the provincial leader accepted my suggestion After one year's trial operation, the train of thought really received unexpected results - the annual sales volume increased from 2.9 million to 3.9 million, but it failed to achieve the annual sales target The market cost is much higher than that of other regional markets, and the provincial leader can't bear it Analysis: this idea mainly inspires the enthusiasm of the general manager of the customer and gains higher sales profit, but ignores the enthusiasm of the business manager It's only the boss's share to make the bank sound The working partners didn't get any money Naturally, ten thousand of them didn't want to If the boss and his partner don't work together and maximize their resources, the effect will naturally be discounted At that time, I also considered this point, and gave a little material incentive through daily trivial expenses, but it was far from enough The second move: improve the enthusiasm of the customer's general manager and the business manager After I left, there were no business personnel in charge of the regional market The company temporarily saved some business expenses The customer's business manager called the provincial leader: give me the salary of the business personnel, and ensure the completion of the annual sales task The market in this region has been relatively saturated, and the channel distribution rate has reached 85% The terminal promotion and marketing can't be done any more The key is to give full play to the initiative of the business manager After the implementation of the idea, the effect of pole see shadow, annual sales task over fulfilled! The market cost is the same as that of the first plan, but the market sales increase and the market cost share decreases, which solves the problem that the cost of the first plan is too high On the application of unconventional tactics in the promotion of new products of weak brands on the next page! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? • these companies are all "potential", which company or "location"? Shandong Qingdao Ali master paint franchisee: women don't allow men to use small paints for big purposes, and decoration and home furnishings are so simple (1) • analyze the market demand of paint industry from the policy • Yunnan Ali master paint franchisee, Mr Ye: do fine, do special, do strong and do big [viewpoint] Why does the paint dealer business not do well? Mr Lai, the paint agent of master Ali Puning: to plan the layout and expand the home of big coatings, we are focusing on the news and information of coatings, diatom mud, paint coatings, coating technology, fire retardant coatings and coatings, diatom mud, paint coatings, coating technology, decoration knowledge and decoration renderings of fire retardant coatings,