Marketing: three steps for enterprises to implement word-of-mouth marketing

Core tip: word-of-mouth marketing refers to the efforts of enterprises to enable consumers to spread their product information and brands through the exchange between relatives and friends This kind of marketing method has high success rate and strong credibility This kind of marketing method, which takes word-of-mouth communication as the way, is called word-of-mouth marketing From the practical level of enterprise marketing, word-of-mouth marketing is a marketing method and process for enterprises to use various effective means to trigger customers to talk and exchange about their products, services and the overall image of the enterprise, and to encourage customers to introduce and recommend to the surrounding population This article analyzes the enterprise reality for you Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: word-of-mouth marketing refers to the efforts of enterprises to enable consumers to spread their product information and brand through the exchange between relatives and friends This kind of marketing method has high success rate and strong credibility This kind of marketing method, which takes word-of-mouth communication as the way, is called word-of-mouth marketing From the practical level of enterprise marketing, word-of-mouth marketing is a marketing method and process for enterprises to use various effective means to trigger customers to talk and exchange about their products, services and the overall image of the enterprise, and to encourage customers to introduce and recommend to the surrounding population This paper analyzes the three steps of implementing the combined word-of-mouth marketing for you: the first step: encouraging consumers Trendsetters, the mainstream consumers of products, even if they are the first audiences to experience the reliability and superiority of the products, will spread the product's texture, raw materials and efficacy to the surrounding circle of friends at the first time, or tell the product enterprises, merchants' 5S system and thoughtful service sense to the side, so as to cause others to follow and pay attention to a new product, a pop song or New business The tremor advertising of P & G company has attracted attention and discussion from all parties recently We think that in word-of-mouth marketing, the tremor advertising has made enough "momentum", relying on everyone's encouragement and sensationalism to improve product awareness P & G has invested some time and energy, but realized the low-cost strategy of word-of-mouth marketing We firmly believe that by encouraging the elite groups of consumers and combining and expanding the word-of-mouth, we can stimulate consumption and make products have great influence Indeed, brand companies such as P & G, Amway, Wuliangye, etc have been making efforts in word-of-mouth marketing On the one hand, they have mobilized all resources to encourage consumers to buy; on the other hand, they have made great efforts in the combination of word-of-mouth marketing, tried their best to expand the audience, carried out "one-to-one" and "close to body" combination of word-of-mouth marketing tactics, reduced operating costs and expanded consumption The second step: if the person who transmits the product value does not have sincerity, word-of-mouth marketing is invalid and loses the significance of word-of-mouth communication Any company that wants to achieve brand promotion through word-of-mouth communication must try to carefully decorate its products and improve its sound and efficient service value concept in order to achieve the best effect of word-of-mouth marketing When a consumer first comes into contact with a new product, he first asks himself, "is this product worth advertising?" Value is the passport for them to keep their feet firmly in the market, so what they "praise" must be their trustworthy and valuable things When a product information or use experience is easily enjoyed by people, and the product can naturally enter into people's conversation after dinner, we think the product is very valuable, so it is also easy to form public praise The spread of products is valuable for enterprises, enterprises need to have a reasonable direction, so that market tasters have the focus of attention and the correct understanding of products to fully express the value of enterprise products Step 3: reward when consumers obtain product information through media and word-of-mouth and make purchases, they hope to get corresponding rewards If the products or services provided by profitable enterprises and institutions make the audience feel that they are worth more than their money, then they can successfully and short-term promote the concept of products or services to the market and realize the purpose of low-cost profit Key words: marketing: Shunde, Guangdong Province, has been listed as a famous anti-corrosion coating company in the heavy acid rain area, which is in urgent need of anti-corrosion coating Jinan yafurui decorative materials Co., Ltd enterprise promotional film, similar information Master Ali chemical held "2015 marketing planning competition" The secret that Internet precision marketing has to say The model that coating companies should learn from: Sam's member store model The after-sales service of coatings is highly optimized, and the consumers are "buying" but deeply in love with each other How can small and medium-sized coating enterprises make use of the consumption during the Spring Festival holiday? 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