Marketing: top five magic weapons for Weibo search

Core tip: Weibo search is believed to be frequently used by many people More than 90% of microblog users search for information on microblogs, according to a research report on the search behavior of Chinese Internet users Among them, 28% of microblog search users search on microblog every day If the user name of microblog has a good ranking, then, not how to publicize microblog, there will be many fans actively following you every day Its ranking method is simpler than Baidu's search engine It includes user name ranking and Weibo content ranking Because content ranking is real-time ranking, it is mainly based on keywords and popularity (the number of forwarded comments) Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: Weibo search believes that many people often use it More than 90% of microblog users search for information on microblogs, according to a research report on the search behavior of Chinese Internet users Among them, 28% of microblog search users search on microblog every day If the user name of microblog has a good ranking, then, not how to publicize microblog, there will be many fans actively following you every day Its ranking method is simpler than Baidu's search engine It includes user name ranking and Weibo content ranking Because content ranking is real-time ranking, it mainly refers to user name ranking according to keywords and popularity (forwarded comments) Take Sina platform for example The author has been engaged in social media marketing work, focusing on the research of microblog marketing The following details the factors affecting microblog ranking 1 The higher the correlation between user name and search keyword, the higher the ranking If the keyword you search is the user name of a microblog, the ranking will be increased, but not completely ranked first Therefore, when setting the name of microblog, we should consider the key words that the target user group may search, and of course, we should rank them according to other data For example, search for the keyword "tourism", and the first one is @ tourism talent And @ travel ranked second The reason is that the microblog is not as active as the tourist elites, and the number of fans is not as high as the tourist elites It can be seen that Weibo ranking is not only related to user name, but also closely related to activity 2 The more followers, the number of followers and the number of followers, the more attention they have, the more important this indicator is for ranking The more microblogs, the more active microblog users are, the higher the ranking will be In the case of the same number of fans, it will rank through the number of attention and Weibo So in order to improve the ranking We need to increase the number of fans, cut down on some concerns, and actively tweet more Because of this, zombie fans are also good for ranking 3 If there are keywords in Weibo profile and tags, the ranking will be increased If the quality of microblog is high, even if there is no keyword in the name, it can get a better ranking It is also convenient for others to search through tags So the setting of labels and profiles is also very important Make it easier for others to find you or understand you 4 In the same situation, the microblog after authentication will rank first This is also an advantage of certification After all, it's more scientific for people with identity or authority to rank first! 5 The higher the quality of microblog content and the number of forwarded comments, the higher the number of forwarded comments However, the influence of these two factors on ranking is not very consistent The specific level of influence needs to be practiced and elucidated Sina Weibo user name cannot be duplicated Many people search for their own interest in Weibo, and the first and second pages are the easiest to get attention So many good keywords as long as you rush, fans will fly up You can also use ranking skills to get good rankings Whether this ranking will be commercialized like Baidu in the future is uncertain It is beneficial not to pay more attention to it How do business people get used to "using money to fix" stores? 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