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    Home > Coatings News > Paints and Coatings Market > Marketing: traditional marketing does not suck up the power of paint enterprises.

    Marketing: traditional marketing does not suck up the power of paint enterprises.

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: Nowadays, with the rapid development of mobile Internet, more and more enterprises have tried network marketing and achieved success

    Under the background that the effect of traditional sales channels has been weakened, many coating enterprises have begun to make bold attempts to embark on the road of e-commerce development

    However, it should be noted that organic encounter also means that there are obstacles, and coating enterprises need to make psychological preparations

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    Under the background that the effect of traditional sales channels has been weakened, many coating enterprises have begun to make bold attempts to embark on the road of e-commerce development

    However, it should be noted that organic encounter also means that there are obstacles, and coating enterprises need to make psychological preparations

    Traditional marketing suck no effort in the past 2014

    Due to the continued weakness of the domestic property market, the downstream paint market also showed a slump

    At the same time, the export has been blocked again and again, and the marketing of coating enterprises is more and more difficult to do

    Indeed, regular holiday promotions are monotonous and boring, and the coatings enterprises have no new ideas in marketing concept, and no systematic planning in marketing strategy, which has led to the teeter suck of the coatings enterprises on the marketing road, and the routine marketing of enterprises has also appeared to be unhelpful

    According to the data of e-commerce attracting coating enterprises, by the end of 2014, China's Internet users had continued to grow at a rate of 31%, and the growth of mobile users was the fastest, with 57 million more users in one year

    The rapid growth of Internet users is constantly stimulating the coating enterprises

    The huge market space has become the biggest attraction for coating enterprises to enter the e-commerce platform

    Indeed, as China enters the era of mobile Internet, wechat micro blog is becoming more and more popular, and coating enterprises should also pay attention to creative marketing, so as to enhance the competitiveness of enterprises in the market and seize the market

    Coating e-commerce needs to do a good job of basic coating, which is mostly large object products

    In order to take the road of e-commerce, product quality is the foundation, and then the logistics problem must be solved

    In the early stage of e-commerce development, the non-standard logistics industry is indeed a major problem in the development of e-commerce

    Logistics risk makes many people reluctant to buy large goods online

    Indeed, just like "one stuttering is not the next fat man", coating enterprises need to stay calm, do a good job in the foundation, products and services, on this basis, to develop e-commerce, in order to eat "fat man" without choking

    Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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