Marketing: Twelve unhealthy attitudes of paint salesmen

Core tip: sales is the basis of a person's success, but also a person's witness to brilliant At present, there are countless people engaged in the sales profession, but only a few outstanding people The reasons for this situation are as follows: first, confused mentality and vague goals Many salesmen have been working for decades, but in the end, their performance is still mediocre In the final analysis, they have no clear goal and are confused Successful salespeople face the customers with a positive attitude of initiative, face the reality with a strong attitude of leadership, and they are not surprised when they deal with things Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: sales is the basis for a person to succeed, but also a person to witness the brilliant At present, there are countless people engaged in the sales profession, but only a few outstanding people The reasons for this situation are as follows: first, confused mentality and vague goals Many salesmen have been working for decades, but in the end, their performance is still mediocre In the final analysis, they have no clear goal and are confused Successful salespeople face customers with a positive attitude of initiative, and face reality with a strong attitude of leadership Their attitude of doing things without surprise is formed in the accumulated practice Therefore, they know how to make practical and reasonable plans around the goal, and achieve this goal with perseverance They know that only bravely Keep forging ahead, can be in an invincible position in the market of fierce competition In fact, many salespeople have their own goals, but there are few goals to achieve One important reason is that the goals are vague, just vague dreams, not clear goals Therefore, there is no correct guide for customer research and development, and there is not enough pressure and motivation Imagine, a depressed, timid, retreat, do not know the goal of work, in the competition everywhere in the sales industry can not be eliminated? The second is to be impetuous and give up the goal Sales is a hard work, need not impatient patience and meticulous working attitude, only to do step by step, have a beginning and end, will get the final victory Successful salesmen know that the sales process is directly proportional to the time, energy, lobbying and return they put in They don't panic or panic when they are in trouble They are not afraid to refuse when they communicate with customers They know how to use flexible and circuitous tactics to make a static brake and a dynamic brake A person who is eager for success, who is eager for speed, who does not understand the principle of fishing for big fish with long lines, sells without full understanding and mutual trust on both sides, and the result is bound to be failure As long as we correct our mind and choose the right target, we must stick to it Easily give up the selected goal, change day by day, and think of changes It must be the end of "this mountain looks at that mountain high, and there is no firewood burning in that mountain" Therefore, in order to clinch a deal with customers, first of all, we should give up the impetuous mentality and set up a goal for ourselves, which is crucial to the success or failure of all sales; secondly, we should focus on and analyze the customers thoroughly, and use the strong willpower to public relations, so that you can succeed In addition, there are many people who attribute their frustrations to their bad fate, which is to find excuses for their laziness Marketing is the process of applying sales strategy to target customers, and finally finding the target market So it's very important to choose what kind of target customers you want to sell to and what kind of sales strategy you want to choose for these customers Some salesmen often tell themselves or others that they must not give up their goals It seems that as long as they have goals, they will succeed However, if they don't implement them, they will end up with zero Only with a centralized goal, a centralized resource, a centralized perseverance and a way of doing half the work with half the effort, can we succeed Third, the state of mind is vague and the pressure is heavy Salesmen should always build up a self-confident attitude, not only to themselves, to customers, but also to work and pressure Many salesmen have a strong sense of inferiority They think that their poor performance is due to their lack of sales talent, or their failure to meet a good product, or a good customer They are finally overwhelmed by the invisible pressure unconsciously In fact, this kind of worry is rejected by customers, worried about no orders, worried about no performance To put it bluntly, I am not confident in myself The reason is that I don't know the corporate culture of the company, I am not familiar with the products I am selling, I don't have a thorough insight into the market, and I am not even aware of the customers I am facing In the process of sales, customers will never trade products with sales personnel who are not confident Excellent sales personnel do not complain about bad luck or poor strength They will experience a sense of achievement in their daily work They are confident in themselves Only when they are confident in themselves can customers look up to you Therefore, they know that a qualified salesperson has a lot to learn, not only the familiar professional knowledge, ancient and modern, astronomy and geography, are indispensable knowledge of sales; they are confident in the company, confident that their company is the most powerful and promising company in the industry, and the company that constantly provides customers with high-quality products and services; they Confident in the company's products, they will always be proud that the company's products are the most competitive in the industry Therefore, they will say that we are the industry leaders and our products are of outstanding quality Fourth, we should shake our mind and give up our perseverance The market is like a battlefield Successful salesmen should have the spirit of challenge and adventure They should have an active attitude in any field They should know that the initiative can occupy the advantage and the passivity will be eliminated Therefore, we should not bow our heads in the face of difficulties, admit defeat in the face of rejection, and be discouraged in the face of failure We should not passively fall into the situation of retreat at any time No matter what you do, you should be persistent You can't find excuses to escape for objective reasons Any sales starts from the rejection of customers In the face of rejection, you should first find out the reasons for the rejection of customers, and then try to change the attitude of customers' firm rejection Please remember, in the face of the rejection, the mentality must not be shaken, we must persist in going on, we must summarize the experience from the reasons of customer rejection, find the solution to deal with rejection, only in this way, can we continuously improve our sales ability In addition, you need to remember that, to complete a sales task, you need to be indomitable and resistant to pressure However, weak will hinder your struggle and become the most stubborn enemy of your success It is a tragedy of life to shake one's mind Only perseverance, which is a good quality of will, can we overcome the enemy of shaking in human nature, overcome difficulties and achieve success Fifth, they are hostile and prejudiced No salesperson doesn't understand that a good relationship with the customer is the key to a good sales, but someone just can't do it in place To establish a good relationship with customers, you must first make friends with customers If you only focus on sales and only consider your own interests, then customers will certainly be unfamiliar with you, and will have a sense of distrust of you, so you will be protected everywhere In the sales process, don't wear colored glasses to misinterpret the customer's attitude, don't indiscriminately think that the customer's words and behaviors are hostile, everything should be understood from the front and handled calmly We must respect and understand customers Only in this way can customers respect and understand themselves Sixthly, I blame myself and belittle myself Sales is complex, and the relationship with customers is difficult to deal with However, experienced salesmen are not afraid of it, but can face the reality, face the reality and transform the reality They can judge the situation, make objective understanding and evaluation of the things and environment that happen, and correctly treat the reality with a positive and enterprising attitude, so they can cope with the more complex situation When they find themselves in a disadvantageous or difficult situation In the meantime, we should not panic or fear, but deal with it calmly, turn disadvantages into advantages, turn difficulties into prosperity, and constantly exercise our intelligence in the process What is the most difficult thing in the world? It's how to know yourself That is to say, we should be able to recognize our own value, position in other people's mind, ability, knowledge and level We should neither overestimate ourselves, nor be complacent about some of our strengths and advantages, nor feel inferior to ourselves We should never complain or blame ourselves for nothing Otherwise, self abasement without any reason will result in a state of fragility and strong sense of loss, unable to withstand the twists and turns of the wind and waves, avoiding contradictions, and unable to maintain a balanced psychological state For these situations, we should cultivate good social adaptability, fully realize that our daily life is a new start, a new step every day, arouse our positive and enterprising attitude towards life, and make steady progress towards our established goals Seven is the mentality lowly, does not have the gas Some salesmen have a strong sense of inferiority in the process of contacting with customers They always think that their modesty and flattery can move customers' psychology In fact, this is a big mistake Communication with customers, gas field is the most important, which is also the most critical point of sales When your business is proficient, your thinking is flexible and ahead of time, and the other party recognizes your ability, at this time, you should strive to build a negotiation atmosphere, have enough momentum, and slowly change from a passive situation to an active situation When you play, you must have the demeanor of a big family, speak slowly and slowly, and the tone of voice should be Yin and Yang plummeting The matching gestures should be firm and powerful to give the other Party A Especially convinced of the feeling of admiration The sales work needs to be uplifted, the humble killer will make people frustrated with everything and can't see the way out; the humble also makes people escape from reality and brew their own bitter wine Only when we are excited and confident in the sales work, can we give ourselves infinite strength and make people self rescue from the failure of the swamp Eighth, the state of mind is tired and listless Because of the high degree of competition in the sales process, many people are afraid of failure in the competition, resulting in psychological fatigue, which leads to resistance to boredom before they start work