Marketing: under the crisis, paint dealers take the initiative to do a good job of active marketing

Core tip: with the change of paint market, there are more and more competitive brands, the layout of paint stores is more and more intensive, and consumers generally choose more convenient terminal stores to purchase things As the end of the paint dealers often do some work, such as opening ceremony, group buying, shop celebration and other activities, we can also call it active marketing When the market pattern changes, the paint dealers originally made a lot of money to create a cold business in the paint market, which makes many paint dealers miserable At this time, many dealers have started new active marketing mode, such as community promotion, home decoration marketing and so on However, the Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: with the change of paint market, there are more and more competitive brands, and the layout of paint stores is more and more intensive Consumers generally choose more convenient terminal stores to buy things As the end of the paint dealers often do some work, such as opening ceremony, group buying, shop celebration and other activities, we can also call it active marketing When the market pattern changes, the paint dealers originally made a lot of money to create a cold business in the paint market, which makes many paint dealers miserable At this time, many dealers have started new active marketing mode, such as community promotion, home decoration marketing and so on However, influenced by various factors, the market share of coatings remains unchanged or even decreases, but the brands are more and more, the number of coating terminal stores is more and more, and the consumers are shunted, while the coating dealers can not blindly open terminal stores to intercept the consumers Therefore, in the limited market share, to strive for more consumer resources, community promotion and home decoration marketing will become a powerful tool for many paint dealers to enhance their competitiveness The rush of community resources and the eagerness of all brand distributors can easily lead to the rising cost of entering the community At last, a lot of investment has been made, but the effect is very small There are three reasons why the senior market people in the industry think that the active marketing effect of paint dealers is little Under the crisis, paint dealers take the initiative to do a good job in active marketing click here to view all the news pictures first: lack of vision for active marketing Many brands have done a lot of advertising, also invited a lot of community business personnel, also set up a site in the community for on-site consultation and product demonstration, these basic work have been done well, also invested a lot of money, at this time, the owner of the paint dealer began to think about investing so much, also did not see how good the reflection is, in the end, whether it can promote sales or not, whether it can improve sales Influence, the dealer boss has been holding a skeptical attitude, relying only on perceptual thinking judgment and rule of thumb, and finally died half way before reaching the goal Second: the dealer can't keep up with the time When the market is changing, many paint dealers still stay in the original thinking mode They think that if they choose a larger brand, choose a more prosperous store location, a more luxurious decoration point and a better sample, the business will naturally get better We can see that many brands carry out community promotion, so follow up like the wind Third: dealers generally have weak control over terminals To do a good job in community promotion is not simply to find a few people to do a business team dispatched to the community There are many problems, such as high cost, lack of experience in active marketing management, low efficiency of team work and overstaffing In the face of such a bad market environment, in order to continue to maintain competitiveness and seize more market share, we must increase and strengthen the strength of active marketing, and do a good job in active marketing What should be done as a terminal coating dealer? First: the attitude of dealers should be clear and valued The success of any active marketing activities is inseparable from the attention of the boss No matter the promotion of the community, if the boss's attention awareness is not in place, the effect of the activities will not be discussed Second, there should be a clear market plan Many dealers know that they want to start active marketing As for how to do it, what kind of goal to achieve, and what kind of goal to achieve, they have no plan They are like headless flies from top to bottom Therefore, in order to do a good job of active marketing, we must have a clear market plan, such as how many community promotion activities to be carried out throughout the year, how many home decoration companies to establish cooperative relations with, how many oil carpenters to develop into loyal partners, etc Third: to build an active marketing team If the paint dealers do not have a continuous team to follow up, the dealers will not have a high degree of accuracy in grasping the market information It is necessary to build an active marketing team, have a special team manager to manage, have professional business knowledge training, have systematic business process guidance, and the active marketing work can be carried out orderly Fourth: To evaluate the effect In fact, many stores are reluctant to carry out active marketing, but under the pressure of market environment and factories, they have to be hard headed One of the reasons why we are reluctant to carry out active marketing is that it is difficult to evaluate the effect of active marketing It is difficult to evaluate the effect, to weigh the input and output, and to plan the next stage of work In the face of the bad market environment, it is right to realize that it is necessary to change The premise of change is to analyze the actual situation of oneself and the core problems that need to be solved in the active marketing work Only when the core problems are solved can the active marketing work achieve the expected effect "Zero emotion" marketing is the key to the continuous sublimation of sales Brand marketing is the soul of the survival of small and medium-sized enterprises in China Similar information is the model that paint enterprises can learn from -- Sam's club model After sales service of paint is extreme Consumers or "buy" and love deeply How can small and medium-sized paint enterprises borrow the power of Spring Festival holiday consumption? 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