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    Home > Coatings News > Paints and Coatings Market > Marketing: under the fierce competition, coating enterprises will pay more and more attention to publicity

    Marketing: under the fierce competition, coating enterprises will pay more and more attention to publicity

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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All construction coatings have passed ISO9001 Home of coatings news: the role of publicity and reporting in real life and enterprise management is particularly extensive and important Enterprise publicity plays an irreplaceable role in the enterprise, and is increasingly valued by the enterprise With the increasingly fierce market competition of enterprises, "brand based enterprise" has become the leading strategy for enterprises to become famous and develop continuously Coating enterprises are no exception, the industry is paying more and more attention to the role of publicity Enterprise publicity is the main channel to shape the external image of the enterprise The enterprise should win more customers, gain more market share and gain competitive advantage through high visibility and its own brand After years of rapid growth and fierce market competition, coating industry is facing unprecedented sales and profit pressure How to create a good development environment to ensure the implementation of every business decision? Enterprise publicity is particularly important It is the result of the arrival of digital era and the change of consumer consumption mode that the coating industry increases its propaganda In the information age, you can know the world's affairs without leaving home, and you can also buy complacent things without leaving home Coating is no exception The development of e-commerce is the general trend, just like the surging river Therefore, the use of e-commerce platform for publicity has become one of the important means More and more brands have stepped up the publicity, such as Carlisle paint, Jotun Paint, three trees paint, Nippon and other flagship stores of Taobao Mall have opened one after another, not only promoting themselves, but also giving consumers a new channel to understand their own enterprises The channels for consumers to buy coatings have begun to move from offline to online, especially the increasing demand of mainstream online shoppers for low-carbon and environmental protection, which promotes the rapid development of e-commerce in the coating industry In addition, TV advertisements, microblogs, blogs, QR codes, and the right to name the events held by TV stations also add new help to the promotion of coating enterprises According to the 2012-2016 China powder coating Market Research and development forecast report, if the coating enterprises want to be bigger and stronger, they need to make great efforts in the publicity work, closely integrate with the enterprise center work, and carry out the economic work around the enterprise We should attach great importance to the internal and achieve the participation of all staff, play the role of improving quality and promoting unity, show our strength, reflect our image, establish a brand and promote sales Key words: paint marketing, paint marketing, northwest Yongxin paint: professional paint creation, Xiangjiang paint won two awards of China golden paint award, similar information Paint marketing: Dead "no after-sales paint companies" hope you are not one of them Guangdong Laoren paint makes your home feel warm color in the cold Suck marketing: an antidote against the disease, you are too low, to get rid of the "mire" paint business, the enterprises need to "prescribe the right medicine", the supervision of environmental pollution, the large scale of waterborne coatings, the transformation of the public enterprises, and the Minister of environmental protection will lead the new round of inspection and coating enterprises to be prepared! The crazy price is the luck to save the coating or the disaster to destroy the enterprise The pressure of the coating enterprise increases dramatically In 2017, the price of titanium dioxide rises again? Premier Li Keqiang set the tone! More than 800 coating enterprises and projects such as Earl China are eliminated and closed down every year The home of coating is focused on the news and information of coating, diatom mud, paint coating, coating technology, fire-resistant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire-resistant coating,
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