Marketing: understand the fundamental goal of customer coatings marketing

Core tip: at present, the development of the coating industry is still hard to be optimistic Under the current market situation of this industry, the marketing of coating enterprises is particularly important and highly valued by each coating enterprise operator However, in many coating enterprises, the marketing activities are always out of the way, and the effect is naturally not ideal The reason is that many enterprises do not understand the basic goal of marketing In fact, the understanding of customers is the most fundamental goal of marketing, that is, we need to interpret the understanding of customers from the perspective of products and markets If the marketing of coating enterprises stays in Education Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: at present, the development of the coating industry is still hard to say optimistic Under the current market situation of this industry, the marketing of coating enterprises is particularly important and highly valued by each coating enterprise operator However, in many coating enterprises, the marketing activities are always out of the way, and the effect is naturally not ideal The reason is that many enterprises do not understand the basic goal of marketing In fact, the understanding of customers is the most fundamental goal of marketing, that is, we need to interpret the understanding of customers from the perspective of products and markets If the marketing of coating enterprises stays at the level of educating customers, it will undoubtedly lead the marketing of enterprises to deviate from the road, because customers are not told, but to understand that customers do not need to be educated, but enterprises need to learn from customers If an enterprise's market stays on the understanding of the industry, it will undoubtedly lead the enterprise to deviate from the road, because the market is a carrier, carrying the expectations of customers, rather than the rules of the industry Many enterprises take the data of the industry as the basis for understanding the market, but just forget that the industry is only one level of the market, for coating enterprises, the market will always be Larger than the industry, the industry can not represent the market In the coating industry, most enterprises show two aspects: first, they pay too much attention to their competitors and ignore the market changes, and often misunderstand the changes of competitors as the changes of the market Second, the internal changes of the market are often ignored People always simply understand the market and often misunderstand marketing innovation as market changes But it is very dangerous to look at the market only by innovation and change Therefore, we cannot simply understand the market, we must know the internal change of the market, which is the change of customer demand For marketing, the space to survive is not the marketing resources of the enterprise, not the ability of the marketing manager or the marketing personnel, but the point where you can make a difference in realizing the customer value, then this is the living space of the coating enterprise marketing Industrial products marketing manager's three hearts and five forces (Part 1): how to use the color marketing information of brand precision for coating enterprises? The model that coating enterprises can use for reference: Sam's club model; the ultimate after-sales service for coating, consumers or "buy" and deep feelings for coating enterprises; how to make use of Spring Festival holiday consumption for small and medium-sized coating enterprises; another hole for o2o or coating e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,