Marketing: vigorously develop the new marketing of network sales coatings industry to get rid of difficulties

Core tip: the traditional sales of the paint industry is becoming more and more weak, and the current social information is developing rapidly The paint industry must develop new sales channels The glorious achievements of the "double 11 e-commerce war" which has not gone far are still fresh in people's memory, but the "double 12 e-commerce war" which just ended has set off the upsurge of online shopping again For a while, the rise of the e-commerce industry seems unstoppable, and the argument that "traditional sales are dead, and online sales are coming" is increasingly noisy Facing the continuous innovation and development of Internet marketing means, traditional marketers Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Coatings home news: the traditional sales of coatings industry is becoming more and more weak, and now the rapid development of social information, the coatings industry must develop new sales channels The glorious achievements of the "double 11 e-commerce war" which has not gone far are still fresh in people's memory, but the "double 12 e-commerce war" which just ended has set off the upsurge of online shopping again For a while, the rise of the e-commerce industry seems unstoppable, and the argument that "traditional sales are dead, and online sales are coming" is increasingly noisy In the face of the continuous innovation and development of network marketing means, the traditional marketing means seem to be declining day by day Then, how can the coating enterprises get on the fast boat before the irresistible "spring tide" and break through the waves in the "cold winter" With the rapid penetration of the Internet into social politics, economy, culture and other fields, it has entered people's daily life and brought significant changes in social economy and people's life style As a new marketing mode, network marketing is based on the Internet, and uses the interaction of digital information and network media to assist the realization of marketing objectives Compared with the traditional marketing mode, network marketing is more flexible and changeable Internet marketing has a great development prospect and will become the mainstream of enterprise marketing in the 21st century At the same time, the characteristics of network marketing create unprecedented opportunities for shaping brand personality, making it more convenient in methods and faster in time, and becoming an important platform for enterprises to shape and spread brand personality Although the paint industry is still in a relatively low period, that is, the so-called "cold winter" The coating industry is facing the double pressure of economic growth and cost rise, and the requirements of employment, environmental protection and safety are higher and higher, which further aggravates the brutal competition in the coating market, and the survival of the fittest and the wave However, "cold winter" is not the end Challenges and opportunities coexist More and more coating enterprises choose to join in the network marketing army, and use the fantastic network marketing to help the development of enterprises and keep warm in the "cold winter" In order to do network marketing, coating enterprises should have a systematic integration scheme and plan of network promotion, so that all kinds of network promotion methods can be promoted in a correct direction at the same time, so that all aspects of marketing work can be connected in series and play the greatest effect Many coating enterprises have typical cognitive errors about network marketing One is that network marketing is the subsidiary of traditional marketing; the other is that network marketing is a form of traditional marketing channels To solve the fuzzy understanding and concept in the network marketing is conducive to the development of coating enterprises With the driving force of network marketing, coating enterprises are bound to further expand the space for survival and development How to better carry out online marketing for coating enterprises: 1 Key words: too many buyers know how to use e-commerce to do business They usually use search engines to find the products and brands they need, because it is very important to set key words and summarize the information content to the greatest extent 2 Photo shooting skills: make sure to let others know what is in the picture You can see the information conveyed in the picture at a glance, and use different angles to display the product in an all-round way 3 Make information ranking top: information ranking is based on the order of product release, which depends on repeated release many times before, mastering some skills, and segmented order of information release 4 Inquiry: in order to retain the buyer, the reply time, reply skills, follow-up skills and reasonable sample delivery are very important If there is any inquiry, it means that the other party has certain intention, so we need to know about the other party, to determine whether he is true, whether the company is certified, contact information and other general information 5 Add your database of potential customers: there are more people browsing information and fewer people buying directly Most enterprises let these people come quietly and leave quietly, wasting a lot of potential customers So we must use a skill to let the majority of users who watch enterprise products willingly leave their contact information first In this way, as long as the continuous development of database marketing strategy that the potential customers are willing to accept, they will gradually become the customers of the enterprise 6 Making use of customer evaluation to influence the decision-making of potential customers: most people have a herd mentality, so when buying a product, the comments of other people who have bought the product will have a great impact on the decision-making of potential customers Therefore, under each product, more than six or seven good comments should be reasonably put on the product from all angles of customers These suggestions are effective methods that almost all buyers can implement immediately after reading them Everyone can immediately experience that relying on online marketing and user experience can create miracles at any time 7 Online page ads: mainly including banner ads, text links and classified ads When a visitor sees an online ad and is interested in it, he or she will click the link to the advertiser's company website The four individuation of network marketing: the individuation of time and space of network marketing Internet marketing breaks through the limitation of traditional marketing in time and space In time, Internet marketing can provide 24-hour service 24 hours a day, and users can receive service according to their own schedule Personalization of Internet marketing Enterprises can provide more characteristic services through the Internet, which has changed the traditional way of "what enterprises provide and what users accept", and become a new way of "what users need and what enterprises provide" Personalization of Internet marketing content Some intelligent software technologies can be used to provide special services for users Users can choose their own services according to their own needs to help enterprises achieve one-to-one communication with consumers and provide one-to-one personalized services Brand personalization in network marketing Network marketing almost makes every brand have the opportunity to serve customers directly, thus shaping the brand personality of their products Network marketing will be more powerful in shaping brand personality, whether positive or negative Online marketing provides consumers with the latest and most abundant information - especially information about brand personality that can not be found elsewhere On the Internet, a brand can participate in the transaction process by providing useful and visible information, and directly affect the purchase process of consumers What's more, it reduces the chance of influence on consumption from competitors In a word, the characteristics of Internet marketing create an excellent opportunity for the shaping of brand personality This interaction between personality and personality makes the spread and shaping of brand personality faster, and makes the integration of brand personality and consumer personality more consistent in time, space and service Therefore, it is very important to insist on and make full use of network marketing for the development of coating enterprises in the "cold winter" Coating enterprises should grasp the opportunity of rural coating market, the impact of e-commerce on traditional sales of fire retardant coatings, the same kind of information, the model that coating enterprises can learn from -- Sam's club model, the perfection of coating after-sales service, and the deep feelings of consumers or one "buy" • how small and medium-sized coating enterprises can make use of Spring Festival holiday consumption, o2o or coating e-commerce, another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,