Marketing: WeChat marketing: how to attract and retain fans in official account

Core tip: with the popularity of wechat, many coating companies know the importance of wechat marketing Paint companies have applied for WeChat official account for WeChat marketing I hope to improve the number of fans and brand awareness through wechat marketing, so as to transform it into sales volume In fact, it's not enough to promote wechat only with a large number of fans Fans need to be precise, because we will have a better conversion rate at the end of the conversion, so how to attract and retain fans in public wechat Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: with the popularity of wechat, many paint companies know the importance of wechat marketing Paint companies have applied for WeChat official account for WeChat marketing I hope to improve the number of fans and brand awareness through wechat marketing, so as to transform it into sales volume In fact, it's not enough to promote wechat only with a large number of fans Fans need to be precise, because we will have a better conversion rate at the end of the conversion, so how to attract and retain fans in public wechat 1 Positioning 1 Before registering an account, we need to have a clear positioning for our wechat Our industry, targeted population, content selection, etc 2 After positioning, give a better name It's easy to remember, can attract attention, and it's better to let people know what you do with wechat The name is easy to remember, and you can know what industry wechat is at the first sight In this way, many inaccurate fans are eliminated 3 Finally, we need to have a more eye-catching head portrait A good head portrait and name are the first impression for fans What we need to do is to let them see us at first sight and leave a good impression 2 After the completion of the promotion account registration, the next step is to let more people know our account and pay attention to us Here are several general promotion methods 1 Wechat navigation can bring a certain amount of traffic Due to different industries, the traffic is also different Now there are a lot of wechat navigation, to avoid advertising suspicion you can baidu Find some more websites to register and submit Generally, the audit is relatively fast, and it can be approved in three days with a longer time If you want to get more traffic in the navigation, you can buy their recommended places But according to my test, the effect is not particularly good at present, maybe it's due to the industry problem, maybe it's the location problem In a word, we should carefully consider the issue of advertising places 2 Post Bar find the post bar with a high number of fans and post some hot posts If you don't know which post will catch fire, you can find other posts with high reply from post bar to copy Then change the picture and signature file of your account to your QR code The QR code image can be modified appropriately by adding point text on the edge In this way, you can tell fans what your QR code is for If you are interested, I think he will pay attention to it 3 For the classified information, 58 The two websites have a lot of traffic We can make good use of them Every city or every column here can make full use of them There are always columns suitable for your industry You can sign up for an account to send some appropriate advertisements, or you can see who is going to send information to your friends around you, and bring your own advertisements in the content It will have a better effect 4 The surrounding resources are not recommended, and they are not suitable for all industries Is to use your friends around you to help you do publicity, why not recommend it? When your friends ask you to help them forward the circle of friends you are not interested in every day, you will have ideas Especially if he doesn't understand your industry, this method is almost useless Therefore, this promotion method is not recommended, so this method should be considered according to different industries Don't blame me for not reminding you when I suddenly find that I have no friends 3 There has always been a saying that "content is king" in content, which is also very suitable for wechat operation A good official account must contain many good contents Good content doesn't mean original, but what users are really interested in But it's better not to copy other people's content directly You can make some modifications yourself, such as adding some of your own views, and then carefully map and do a good job in typesetting For the content, the following four points must be done well: 1 A good title can really determine the life and death of an article If you are not interested in your title, even if your content is wonderful, there may not be too many people to watch it Of course, it doesn't mean to be a title party The best title with the best content is what users want to see most 2 If the title of an article is determined by 50%, the cover image is determined by 25% A good title with a good cover map is like a beautiful woman with a good name The name is the title, and the face of a beautiful woman is the cover picture It must be pleasing to the eye 3 After having a nice name and a beautiful face, what else do you need? The answer is others' comments on him when they introduce him The summary of the article is the evaluation In a simple word, summarize the article, attract the interest of the readers, and then the readers will open your article 4 Before the content, if your content is not brilliant enough, it will only bring a huge gap to users So the most important thing is the wonderful content Only when you keep the same content, can you keep the fans well Fans are selfless Only when they think of wonderful content, they will forward it for you So a successful official account must contain many wonderful contents Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,