Marketing: wechat marketing principle of coating industry

Core tip: wechat is a two-way communication tool Its significance lies in interaction, rather than a cold information release platform If there is no effective way to attract consumers and just send some product information on their own, the effect may not be as good as the small advertisement on the telegraph pole Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: wechat is a two-way communication tool Its significance lies in interaction, rather than a cold information release platform If there is no effective way to attract consumers and just send some product information on their own, the effect may not be as good as the small advertisement on the telegraph pole There are three kinds of common mistakes in wechat marketing of coating industry manufacturers and dealers: the content is too Amateur: there is no promotion plan, no promotion idea, or even no promotion personnel, that is, register an official wechat, occasionally send boring industry information, or self-talk Lyric essay; promotion is flying all over the World: or never, it must be promotion, It's either today's discount or tomorrow's gift It's utilitarian It's like starving for quick success and instant profit Promoting the unorganized method: send one this month, send a pile tomorrow, do it when you think about it, and forget to throw it aside It doesn't take this free platform seriously It has no rhythm, no plan, and no rules In this era of information fragmentation, in this era of information explosion, in this era of blundering, if any information generated by the brand does not attract people in 5 seconds, then this information has become spam! Wechat promotion, in essence, is a new kind of network promotion That is to say, if we want to promote wechat, the first thing we need is a correct attitude Don't think it's a free platform Don't forget that the number of wechat users has nearly exceeded 400 million CCTV officials have registered wechat, and it's a natural disaster if we don't make good use of it Second, we need a well-developed network marketing team, preferably with BBS, microblog and other media Successful promotion experience On the premise of these two necessities, three principles should be followed in the wechat marketing of Tuqi One: the principle of practicality, the principle of practicality, is simply the content used by wechat users, not irrelevant nonsense, not boundless industry information, not a little essay that loves to come and go Wechat content strengthens the practicability of content from two aspects: first, for the potential customers who have not purchased; second, for the old customers who have already purchased As for the potential customers who have not purchased, purchasing goods is still a "big deal" No matter how many channels to obtain information increase, consumers still want to hear accurate and objective suggestions from authoritative businesses Based on this, combined with the brand's own positioning, this paper puts forward the purchase guidance corresponding to the needs of the customer group, so that the quasi customers can feel the sincerity of the brand, which realizes the best guidance before sales And for members who have purchased goods, the popularization of common sense of painting maintenance is an accurate and practical method Second, the principle of interest to let the information released catch people, first of all, we need to understand these people, analyze their interests and hobbies, and then launch corresponding articles for their interests and hobbies to catch the eyes of consumers Another way to make fun is celebrity gossip For example, the painting effect of the idol mansion in "where is the idol coming" and the father's favorite color in "where is the father", etc grasp the "gossip" psychology of consumers, let them join your circle, let them pay attention to your information, then the brand will naturally be "like the interest" of the audience 3 Principle of convenience: wechat users pay attention to you Can they only get information about your products? Why not provide convenience for fans and provide a comprehensive information dictionary? In addition, in terms of technology, it is also very important to do a good job in wechat navigation, so that new fans can review and browse the wonderful content in the past, so that fans can find the information they are most interested in from your wechat as soon as possible One thing is for sure, if we want to do wechat marketing, we need to pay attention to this matter, and we can only see the effect if we work hard and persistently on this matter If it's just for fun, wechat marketing promotion will become a tasteless and pitiful chicken ribs sooner or later Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,