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    Home > Coatings News > Paints and Coatings Market > Marketing: wechat + website: a new way of network marketing

    Marketing: wechat + website: a new way of network marketing

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: according to Tencent's latest data report, wechat's monthly active users reach 549 million, which has become the most active instant messaging tool in China

    From the perspective of marketing, wechat has become a new entrance to mobile internet marketing

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    The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint House News: according to Tencent's latest data report, wechat's monthly active users reach 549 million, which has become the most active instant messaging tool in China

    From the perspective of marketing, wechat has become a new entrance to mobile internet marketing

    With the development of the times, the traditional marketing of network marketing is declining, and the mobile internet marketing is emerging

    Large and small businesses have been "seizing cities and land" on the mobile Internet

    On the eve of June 18, the advertisements of tmall, Jingdong, Suning and other major e-commerce companies "bombed wildly" on the mobile Internet, attracting a lot of attention

    The effect brought by this grand scene is very good

    Major e-commerce companies have made a lot of money

    It turns out that mobile Internet has become the highway of marketing, and the major platforms provide the traffic flow on the highway

    In the era of mobile internet marketing, taking the right car directly determines the success or failure of marketing

    Wechat + website: new ideas, new pattern Tencent report data shows that wechat has strong exposure ability

    Wechat has become the vanguard of marketing in the era of mobile Internet

    WeChat marketing is mainly based on WeChat official account

    It is common to push messages to users who have been concerned by official account, and get users' attention to brands or products

    The information pushed by this way has the characteristics of timely propagation, high arrival rate and high acceptance rate, but the information obtained by users is always fragmented

    If users want to get more information about the enterprise or product, they need to go to the corresponding website

    So, can we "graft" the website onto wechat to improve the conversion rate of users? This extends a new idea of "wechat + website"

    Facts show that this idea is feasible -- the two development of WeChat official account

    The new idea of WeChat + website marketing is that WeChat website is designed to create product display, instant interaction and online ordering of products through micro official website management, online consulting management, fan management, message reply management, customer service statistics and online ordering, etc., and upgrade the official account to product marketing number and expand product marketing channels

    Through the construction of wechat website, we can directly import traffic for the website, and then improve the trading volume of the website

    The existence of wechat website is a new way for website construction companies to layout customer websites, and it has become an important magic weapon for enterprises to seize the wechat entrance, expand brand awareness and enhance product turnover in the era of mobile Internet

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