Marketing: what are the reasons behind the success of paint enterprises

Core tips: the enterprise is unable to control the market network, the business team has a lot of problems, the dealers are independent, the competitive products are aggressive, the enterprise mechanism is unable to get rid of the disadvantages of the old state-owned enterprises, in addition to the internal factional struggle, the product line is scattered, the dissemination is not the main body, and the promotion of strategic leading products fails, the high-quality dealers are facing the risk of being poached Many enterprises are faced with these problems What is the reason for the rapid development of enterprises in such a difficult background? Focus on an industry, how to master the laws of the industry, and what is behind it to support the enterprise Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: the enterprise is unable to control the market network, the business team has a lot of problems, the dealers are independent, the competitive products are aggressive, the enterprise mechanism can not get rid of the disadvantages of the old state-owned enterprises, in addition to the internal factional struggle, the product line is scattered, the dissemination is not the main body, and the promotion of strategic products is failed, the high-quality dealers are facing the risk of being poached Many enterprises are faced with these problems What is the reason for the rapid development of enterprises in such a difficult background? Focus on an industry, how to master the laws of this industry, what is behind it to support the development of enterprises? 1、 Hypothesis 1: the success of an enterprise is attributed to the success of its distributors Enterprises activate products, businesses, enterprises and employees respectively by rectifying product quality, developing dealers freely, financial independence and full shareholding However, in the face of the fact that the number of employees cannot be increased without human rights and the market is expanding, enterprises can only rely on distributors to establish their own networks, thus becoming dealers with a large number of high-quality networks and distribution Businesses rely on their own network, wantonly extensive development In a traditional market, there is no way to play in the liquor market, the dealers have achieved success, followed by the expansion of the dealer network, the enterprise has developed itself But behind this development, the profitability of the enterprise is questioned The success of dealers comes along with a large number of product development In this way, the profits of the enterprise can be imagined The result is that the enterprises and dealers have no profit space to promote the leading products, a large number of developed products flood the market, the dealers firmly control the market network, the enterprises only have the name to call on the second batch of merchants If the core dealers turn? The consequences are very serious The success lies behind the gamble of dealers How to solve the coordinated development of manufacturer relationship is the core, but both dealers and enterprises want to maximize profits In this regard, they have irreconcilable contradictions In order to avoid this phenomenon, a customer first inquired about the wishes of the second batch of merchants, carried out a large number of research and development activities, shook off the first batch of merchants, directly established relations with the second batch of merchants, and took back the network; secondly, established an office in the core market, and the company's personnel controlled the market After two steps, the enterprise has saved the market, but also greatly damaged the vitality 2、 Scenario 2: the success of the enterprise is attributed to the success of the business team, which also has the survival and development requirements with the dealer team After spontaneous growth and development, the business team, relying on the improvement of the enterprise's products, recruits a batch of businesses, and in the continuous development, supports the business to become a big business Some people may say that the success of the business team comes from the success of the enterprise, but one thing can be sure is that if the business team completes the market coverage and growth without any experience, such results are more attributed to the business team, but also inseparable from the development of the enterprise Under this hypothetical result, the problem is: once the core business and professional managers leave, it will bring heavy damage to the enterprise Such cases are not uncommon Professional managers often take away a team, sometimes a core team 3、 Hypothesis 3: the success of an enterprise is attributed to the natural development of the industry, which promotes the overall development of the enterprise The water rises and the ship rises, growing spontaneously Some enterprises are able to deal with comprehensive problems, not in the overview Summary: modern enterprises are faced with more risks and pitfalls, some are caused by personnel shortage, some are caused by management mechanism, some are caused by product integration, some are caused by competitive environment, but it is not accidental that the success of enterprises comes down to Even with the development of the industry, some enterprises grow up, some don't, it can be seen that behind the spontaneous growth of these enterprises , have certain preparation The situation of enterprises leading the market is constantly improving, and a large number of enterprises with ideas, development, executive ability to control the team and operate the market are beginning to emerge Especially after the emergence of China's consulting industry, the phenomenon of thought outsourcing is gradually emerging With the help of consulting industry, enterprises are gradually on the way to modern management Coating "cultural marketing" needs to focus on three aspects of micro blog marketing of the same kind of information? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents are faced with many problems Paint home focuses on coatings, diatom mud, paint coating, coating process, news and information about fire-resistant coatings, coatings, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire-resistant coatings,