Marketing: what management rules must be mastered to be a paint agent

Core tip: why do other people's paint agents have a large number of shops, while their own shops are very crowded? Why did he open a branch store in two months, but his own store was in crisis and facing bankruptcy? It's true that the most depressing thing about doing business is that you can't make ends meet, but others can make money every day Why on earth is this? It is believed that most of the dealers facing difficulties in operation are puzzled According to Xiaobian, in order to change this situation and become an enviable and successful paint agent, it is necessary to master a set of business rules to manage the paint franchise stores easily rule Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: why other people's paint agent shop like the market, and their shop very few people? Why did he open a branch store in two months, but his own store was in crisis and facing bankruptcy? It's true that the most depressing thing about doing business is that you can't make ends meet, but others can make money every day Why on earth is this? It is believed that most of the dealers facing difficulties in operation are puzzled According to Xiaobian, in order to change this situation and become an enviable and successful paint agent, it is necessary to master a set of business rules to manage the paint franchise stores easily Rule 1: review the situation and guide the peak coating industry to the 13th five year plan The first point is the VOCs prevention and control project in the coating industry to achieve low-carbon environmental protection, energy conservation and emission reduction There is no doubt that the material industry has reached the critical stage of the transformation towards green and environmental protection, and environmental protection coating is under the halo, which attracts much attention To be a paint agent, what management rules must be mastered? Mastering the trend of paint market reform is the most basic accomplishment Of course, the market wind direction directly reflects the mainstream demand of consumers, which requires dealers to start from the perspective of consumers and sell coating products that can truly meet the needs of consumers' environmental protection and healthy home life Rule 2: know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself, know yourself? Sun Tzu's art of war once said: know yourself and know your enemy, and never lose a hundred battles If we can understand the situation of both sides of the enemy thoroughly, there will be no danger in a hundred battles Shopping malls are like battlefields The intensity of competition in paint industry is no less than that in battlefields Paint agents should not only examine their own business situation in depth, but also have a detailed, accurate, comprehensive and in-depth understanding of competitors, including the geographical location and door decoration of each other's stores , promotion activities, marketing means, after-sales service, etc can win in the competition only through careful and rigorous analysis and making strategies and countermeasures suitable to the actual situation of the enterprise Rule 3: what management rules must be mastered when using talents to be paint agents? For the paint agency, the appointment of personnel is the backbone of the marketing system Especially in the fierce market competition, the paint dealers should establish a set of perfect recruitment, training, selection and appointment system, cultivate excellent sales talents for their own paint agent stores, and accumulate the inherent capital for the development and expansion of the exclusive stores On this basis, coating agents must also measure the personal ability of employees, and then let them do the right thing to optimize the allocation of human resources Only in this way can we avoid unnecessary losses! In addition, the purpose of appointment is to tell paint agents, establish a standardized promotion system, select and promote people with morality and talent, so as to stimulate the work incentive and potential of store employees, which is also an intangible wealth of paint agents Of course, many coating agents believe that the rules are easy to understand, but they dare not make a final decision on whether they can apply them flexibly For example, the establishment of service system, management system and system is extremely complex Don't worry, Xiaobian has found the best "rule" for you to get rich, that is to join a paint brand with "whole store output mode", such as glutinous rice plant paint Compared with the traditional chemical coatings in the current market, the waxy rice plant coatings have incomparable advantages, which meet the needs of consumers in pursuit of aldehyde free, pollution-free, ecological and environmental protection, natural and healthy life Moreover, its "whole store output mode" can provide paint agents with a unified image system, store design, site selection, operation management, personnel training, terminal promotion and other all-round nanny services, and provide a thorough and effective implementation plan Help paint agents to solve all business problems, quickly return the cost and make profits To be a paint agent, what management rules must be mastered? Have you found the answer? Key words: paint agent, plant paint, paint, Shuanghu paint, rated as the R & D base of waterborne industrial coatings in Hubei paint industry, the price of titanium dioxide rises or continues to rise until the third quarter, with similar information on export and domestic demand Paint agents should review why products can't be sold Chinese paint companies and paint agents face many problems [Hualong time] colorful Langfang, Hualong is wonderful! "Worry about living" to "live in peace"! Sanjeshu engineering paint is devoted to Baotou Today's paint industry Paint agents should know that paint is only a semi-finished product! I don't sell paint, I'm just a porter delivering high-quality products Master Ali creates a new vision for paint agents to break the normal sales How to quickly solve the confusion faced by paint agents? 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