Marketing: where should small and medium-sized paint dealers make profits

Core tip: the continuous development of the coating industry market competition is also increasing, market share is increasing, why do not go to their own sales? Facing the pressure of rising raw materials and increasingly picky consumers, where should small and medium-sized paint dealers go and what is the development path of small and medium-sized dealers? First of all, let's analyze the specific profit points of small and medium-sized dealers at present: profit point one: many small and medium-sized retail dealers are operating one or two stores Since it is a store, of course, there will be some strange customers who have no business relationship Of course, the door-to-door business is limited after all, and they need to Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: the continuous development of the coating industry market competition is also increasing, market share is increasing, why do not go to their own sales? Facing the pressure of rising raw materials and increasingly picky consumers, where should small and medium-sized paint dealers go and what is the development path of small and medium-sized dealers? First of all, let's analyze the specific profit points of small and medium-sized dealers at present: profit point one: many small and medium-sized retail dealers are operating one or two stores Since it's a store, of course, there will be some strange customers who have no business relationship Of course, the door-to-door business is limited after all, and it takes time to accumulate The longer the store is opened, the better the business is than that of the store which is opened soon Store retail accounts for only a small part of total sales If small and medium-sized dealers want to do big business, they must change from "sitting on business" to "traveling on business" Only when they take the initiative, can they strengthen their channels Profit point 2: community promotion with the guidance of some famous brands, such as China Resources, the dealers of Carpoly have started to promote in some new buildings and communities The general practice of dealers is to recruit one or two salesmen to run in the community Such promotion costs a lot The salaries and commissions of salesmen account for about 15% of the gross profit Remove some of the cost investment and advertising costs to business people, basically risk is greater than revenue Even if one or two salesmen with strong business ability are recruited, how to retain talents is also a headache for small and medium-sized dealers Profit point 3: at present, there are many dealers of home decoration company deliberately to explore the channels of home decoration company In fact, the channel of home decoration company can be said to be chicken ribs, tasteless food, a pity to abandon First of all, home decoration companies choose paint Coating products require very low prices, which may lead to only 20% gross profit in this channel, while home decoration companies usually need to deposit or monthly settlement and kickback In addition, some small home decoration companies need to change places with one shot, and debt becomes the biggest problem, so most small and medium-sized dealers are like hot potato for this channel Profit point 4: many brands of distribution channels are strengthening the construction of distribution channels In 2007, a coating company in Jiangmen, Guangdong Province invested heavily in helping first-class dealers develop more than 4000 county-level and town level distribution stores nationwide, with sales increasing by about 35% year-on-year For small and medium-sized dealers with small capital strength, this is indeed a way of rapid development with small input and output However, as the company develops a large number of distribution customers in a short period of time, there is no good way to help these county and town level distribution customers retail products in the future, so the loyalty of these customers began to slow down According to statistics, in 2008, the distribution customers of the whole country of the company shrank by 30%, resulting in the slow growth of sales in 2008 For small and medium-sized dealers, the same way may help sales, but this help is temporary Profit point 5: almost all the small and medium-sized dealers in the engineering channel are greedy and afraid of the engineering channel The project can make a group of rich bosses overnight, but it can also bring down an enterprise Because the small and medium-sized dealers do not have the financial strength, do not have a good social relationship, more importantly, do not have engineering experience, and the project will involve accounts receivable, bidding, enterprise qualification, and on-site supervision, the whole process makes many dealers are looking forward to and timid Six strategies let you play the forum marketing, control the quality of paint market, quality inspection and supervision are indispensable for the same kind of information The mode that paint enterprises can learn from -- Sam's club mode The ultimate after-sales service of paint How can small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,