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    Home > Coatings News > Paints and Coatings Market > Marketing: where to place the "sense of safety" of customers in the paint specialty store

    Marketing: where to place the "sense of safety" of customers in the paint specialty store

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: we can often see such a situation

    As soon as we step into the store, the salesmen are welcome to visit us, and they are always following us to guide us to purchase; But the customer walked away in embarrassment

    When the customer was enjoying the dazzling commodities with great interest or had not seen clearly the commodities just near the counter, the salesperson came up and asked "what to buy" one after another or handed the commodities to you in a hurry, while the customer left only one sentence "just look at" and left in a hurry

    Customers are eager to obtain Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint

    In fact, there is no ugly color in the wall paint, only the disharmonious color matching

    The use of wall color contains the knowledge of health

    Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health

    Grasp the basic principles of wall color and paint a colorful space

    1、 Wall paint color selection notice 1

    Light color is generally used for the top surface

    Light colors make people feel light, dark colors make people feel heavy

    Usually, the treatment of rooms is from top to bottom, from shallow to deep

    For example, the ceiling and walls of rooms are white and Paint Home News: we can often see such a situation, just walked into the store door salesperson welcome to visit, also followed by, tirelessly enthusiastic shopping guide; But the customer walked away in embarrassment

    When the customer was enjoying the dazzling commodities with great interest or had not seen clearly the commodities just near the counter, the salesperson came up and asked "what to buy" one after another or handed the commodities to you in a hurry, while the customer left only one sentence "just look at" and left in a hurry

    Customers are eager to get the goods they need, while businesses make profits

    We can compare the sales scene to a "hunting ground", where the displayed goods are "lures" and "hunters" (salesmen) wait for "prey" (customers) behind the goods, while customers always try to evade the supervision of the shop assistants to reach a free and safe shopping space to choose goods

    Although most commodity operators understand that the basic point of marketing is dominated by customers and dominated by customers, their sales behavior has repeatedly violated the safety rules of interpersonal relationships embodied in sales unconsciously

    Salesmen often unconsciously emphasize their existence as "masters", while customers always feel uneasy or timid as "intruders" in their subconscious, so customers are chased by those enthusiastic salesmen, browsing in a hurry, escaping from the shop door uneasily, and looking for safety

    It can be seen that customers need a sense of security at the sales site, so high-quality salespeople should understand the interpersonal relationship security principles embodied in the sales process, give customers a sense of security and concern, and promote customers to buy

    To keep customers safe, we must learn to distinguish customers

    There are three types of customers entering the store and near the counter according to their purchase intention: 1

    Customers with clear purchase purpose, who have clear goals, often go straight to a counter after entering the store and actively ask the salesperson to buy a certain product, most of which are male customers; 2

    Customers with purchase goal but not clear

    This kind of customers walk slowly after entering the store, look around constantly, and don't ask for purchase when they are near the counter; 3

    Customers who have no intention to buy and come to hang out in the store

    After entering the store, some of these customers walk slowly and look to the East and the West; some behave with prudence and wander around; some go to busy places

    Different measures should be taken for different customer salesmen

    In foreign countries, through a large number of on-the-spot observation and comparative analysis, business experts have come to the conclusion that: clerks who do business-related activities can most attract customers to watch, select and buy, such as cleaning the counter, sorting out goods, weighing, packaging, receiving customers, recording business conditions, etc., which we compare to "the dance of attracting customers"

    Customers who plan to shop in the store in advance are satisfied with the staff's active and warm reception, and they will not leave even if they warmly recommend products

    The shop assistants take the opinions of the targeted customers as the "voice" of all customers, and gradually adapt to this method of receiving customers

    However, in reality, there are few target customers, most of them are casual customers

    These idle customers generally avoid the hard to enter stores and choose the easy to enter stores

    They are often sensitive to any small stimulus response based on their temporary mood, and they will run away if they don't pay attention to it Only when more people enter the store, more people will shop

    Smart shopkeepers know that in order to prosper their business, they must attract more idle customers to enter the store, so as to maintain the number of customers in the store

    When there are more customers in the store, people outside can see clearly

    The activities of customers in the store have a strong attraction for people outside the store

    The situation of many customers gathering in the store itself shows that“ There are attractive products "and it gives people a sense of security

    Once this prosperity appears in the store, it will attract new customers one after another

    Key words: paint sales Tao Lejia held the 10-year appreciation Party of Carpoly on August 27, price information of crocodile latex paint interior wall paint of the same kind • statistics of import and export of major paint varieties in China in the first half of 2016 August 3 • BASF paint sales fell by 4% in the first half of 2016; China's paint industry entered a low-speed growth period; global paint demand is expected to reach 54.7 million tons in 2020 Paint marketing: the correct use of telemarketing, paint sales can still be "broken

    Jiangsu Chenguang paint sales elite training will open the curtain

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