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    Home > Coatings News > Paints and Coatings Market > Marketing: which leg is short in your paint marketing?

    Marketing: which leg is short in your paint marketing?

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at present, with the slowdown of the world's overall economic growth, all walks of life have been affected to some extent, including the coating industry With the rise of raw material prices in the coating industry, the implementation of national policies in the real estate industry, the distribution speed of coating dealers has slowed down, the channel distribution rate has declined significantly, and the "11" coating industry has electric shock, but it has not received the expected effect Fruit The enterprises and dealers have to carry out high-frequency and strong sales promotion, the profit level is reduced, the overall marketing work is under great pressure, and the coating marketing work has fallen into an unprecedented dilemma Think about it, don't you just Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings: At present, with the slowdown of the world's overall economic growth, all walks of life have been affected to a certain extent, and the coating industry is no exception, and with the rise of the raw material price of the coating industry, the implementation of the national policy of the real estate industry, the distribution speed of the coating dealers has slowed down, the channel distribution rate has declined significantly, and the double "11" coating industry has electric shock, but it has not received the expected effect The enterprises and dealers have to carry out high-frequency and strong sales promotion, the profit level is reduced, the overall marketing work is under great pressure, and the coating marketing work has fallen into an unprecedented dilemma Think about it Is it just because of the impact of the environment? To answer this question, we should return to the essence of the camp! Just like people need two legs to walk steadily, marketing is essentially a combination of two legs "One is deeply rooted in people's hearts, making consumers willing to buy; the other is widespread distribution, making them buy Both are indispensable Without any leg, the marketing of the coating enterprise will fall; even if the enterprise has both legs, but if the proportion is not coordinated, I'm afraid that walking is also bumpy and uneven Let's start with the first leg - deeply rooted in the hearts of the people, so that consumers are willing to buy Why are consumers willing to buy? The answer is very simple, like your paint products! Why do you like it? Because your paint products meet their needs in some way From the perspective of coating marketing, does the marketing product have a clear product positioning and can it really meet the needs of consumers in a certain aspect? If so, how can enterprises express themselves? These expressions affect the purchasing power of consumers So it's just a matter of willingness to take advantage of the power of channels through price advantage It's not good to be infatuated with channel promotion Only by moving, can products penetrate the market deeply into the hearts of the people, and learn market layout and distribution There are two levels of layout: macro and micro, and enterprises are required to select the market, and they are required to carry out business according to the specific market, from large to small, from wide to deep Pin Let's look at the second leg - a wide range of stores for them to buy This "leg" is to consider the market layout, distribution policy, channel policy, terminal management, team building and other work of the enterprise If the propaganda is good, the consumers want to buy, but they don't know where to buy Only those who can't buy in the market or find in the East and West can be bought, which will seriously affect the purchase of consumers Therefore, if there is any problem in any of the above links, they will Causes problems with this "leg." The two legs of paint marketing seem simple, but it's not easy to go well and steadily Paint marketing center, which leg are you short? Key words: paint marketing Tianbao Yancheng Chemical Industry: create first-class quality metal over the market lead paint fade out of the market stage similar information on TV! Another smear on TV! On March 25, paint industry · badshi paint | won the top 500 developers of 2016 China real estate to be the first choice for painting · annual bidding for calcined kaolin in 2016 of sankeshu · annual bidding for heavy calcium carbonate in 2016 of sankeshu · in the 13th five year plan of titanium dioxide industry, great efforts will be made to reduce production capacity and speed up merger and reorganization · how to choose color paint for DIY colorful wall surface · outer wall of "three schools and one area" project in Lanzhou New Area Heat preservation coating bidding, Zhenxin plans to start a new journey together - in 2016, it is forbidden to carry the large pigment paint registration of the Gansu dealer of Jiabaoli! 3.24 you need to know these things! Join! 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