Marketing: who saves the future of small and medium-sized coating enterprises?

Core tip: large enterprises are all developed from small enterprises I think every operator should agree But why can those small enterprises develop into large-scale enterprises, even into international multinational enterprises? And some small and medium-sized enterprises are struggling within a few years I have witnessed the development and growth of a small and medium-sized paint enterprise, as well as the practice of the business operator's wisdom in grass and tree management He said: when spring comes, everything recovers, the growth of grass is very fast, but the growth of trees is very slow When winter comes, the grass is gone, but the trees are still there Year after year, grass like enterprises follow one after another Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: large enterprises are developed from small enterprises I think every operator should agree But why can those small enterprises develop into large-scale enterprises, even into international multinational enterprises? And some small and medium-sized enterprises are struggling within a few years I have witnessed the development and growth of a small and medium-sized paint enterprise, as well as the practice of the business operator's wisdom in grass and tree management He said: when spring comes, everything recovers, the growth of grass is very fast, but the growth of trees is very slow When winter comes, the grass is gone, but the trees are still there Year after year, grass like enterprises keep on going back and forth, with endless wildfires and spring wind blowing, while tree like enterprises keep growing and growing The grass is growing up, while the tree is constantly rooting down to prepare for future growth The grass like enterprise is not big The tree like enterprise can be bigger and stronger because of its reserves The tree like enterprise can do it for a long time and stand the test of wind and rain There is no Centennial grass or millennial grass in the world There are only Centennial trees and millennial trees Therefore, to be an enterprise, we must be an enterprise like a tree The business wisdom of entrepreneurs is moving, and the realm of entrepreneurs is very high, so enterprises can operate well Entrepreneurs are fully prepared, and it is inevitable that enterprises can develop rapidly, steadily and even beyond the norm Who saves the future of small and medium-sized coating enterprises? The rise and fall of an enterprise depends entirely on the state and pattern of the operator, because the state and pattern of the boss determine the development direction of the enterprise After the direction of the enterprise is clear, the next step is to formulate corresponding strategies, and the rest is to implement them If an enterprise has no direction, it is like a boat without sails on the river It can only turn around in place until it is overturned and sunk by the wind and waves If the direction is not right, then the strategy will be meaningless The enterprise owner must plan the enterprise's situation, not only look up to the sky, but also look down to the road, understand the social trend, build a leading group, build a team, build a system model, and put it into practice The boss's first priority is to know the general and discard the details The strategic plan should be suitable for grandchildren to say: those who do not plan for the overall situation are not enough to plan for one area; those who do not plan for the world are not enough to plan for a while The boss's strategic plan is to think about where, when and how the enterprise should go from the perspective of the overall situation The common understanding is to weave a dream, a beautiful dream It's not enough to just have a dream, but also have a specific goal to realize it, and set a specific time to achieve it The strategic plan of the boss includes the mission, vision and goal of the enterprise, that is, what are we based on? What will we become? How is our specific goal plan implemented? Three levels of strategic planning must be considered: 1 The way of survival, what businesses, products and services does the enterprise have? How to make profits? What is the core business and product? 2 What is the new profit growth point of the enterprise? Is there any short board in technological innovation, marketing planning, channel, talent team, customer relationship, etc? What other factors hinder the development of enterprises? 3 Opportunity analysis, social development trend? The form of macro economy? What new adjustments should enterprises make in their decision-making? For the boss of an enterprise, what the boss has to think about is the overall problem, the overall problem, instead of doing everything in detail, doing everything by himself, doing what should be done, not doing what should be done The boss of an enterprise must pay attention to the strategic planning and never neglect it The development of an enterprise must start from the strategy Without the strategic planning, you can't be bigger and stronger But for most business owners, it is either lack of strategic planning, or strategic planning is just a formality Some enterprises simply do not have strategic planning, just feel the stone to cross the river, where to go Some enterprises' strategic planning has become a trend of exaggeration It is impractical to go out of the country and go to the world and become a world enterprise At present, the most tense problems in the society are food safety, environment and trust between people, which is the spiritual desolation of human beings It can be seen that the future industry is the one that conforms to the social development trend and ensures the harmonious coexistence of human beings and nature, which can be operated for a long time In view of this, for the boss of the enterprise, whether the mission and vision of the enterprise can be put forward close to these issues is inspiring, and whether the goal can be formulated one by one to achieve the enterprise concept and change the social status The establishment of dream can be touched, action can realize the dream, then enlarge the planning, and then realize the dream, and constantly cycle, move forward and move forward The second task of the boss is to set up a team and build a team The resource allocation should make clear that the strategic planning belongs to the macro level, and driving an enterprise to implement the enterprise strategy is an organizational behavior at the meso operation level, so the boss of the enterprise must find the right person to do the right thing Liu Bang, Emperor Gaozu of the Han Dynasty, said that I'm not as good as Zhang Liang in strategizing and winning a thousand li, I'm not as good as Xiao He in resource allocation and pacifying the people, I'm not as good as Han Xin in dispatching troops and fighting in the battlefield, but he can reasonably play the talents of three people, so he can get the world The success of any enterprise depends on the operation ability of the team The team members have their own division of labor and functions, and the operation organization of the enterprise is formed with the rules and regulations they abide by First, set up a reasonable enterprise structure Whether this procedure is reasonable or not determines the situation of the enterprise Setting up a reasonable enterprise will enable the smooth development of the enterprise, and unreasonable will lead to the collapse of the entire organization Scientific and reasonable organizational structure is to give the role of responsibility, authority, subordination, not complex, and simple, clear, bound can also play to the potential of organizational members, so as to maximize efficiency Second, the construction of a learning organization is an effective guarantee for the sustainable development of any team Through the creation of a learning atmosphere, the enterprise platform will become the cradle of individual growth of organization members, and the organization will have an automatic talent pool Third, create the vision of members, let every member of the enterprise have a sense of belonging, and give them dreams, goals and hopes Fourth, forge an efficient team, promote smooth cooperation, mutual trust, fear of conflict, be highly responsible for corporate goals, not shirk responsibility, dare to bear results, and form a mechanism Fifthly, the strategies to appease the members of the organization and the members of the enterprise at every stage of development are different, but they are nothing more than two aspects of spirit and material On the one hand, the cohesion of the enterprise comes from the prospect of the enterprise, and the members of the organization work for their dreams; on the other hand, it is the material treatment of the enterprise The ability of the boss to operate the organization determines the quality and speed of the enterprise development If the organization is compared to a chariot, the speed and unhappiness of the enterprise development depends on the configuration mismatch of the car The boss operates the enterprise by setting up a leading decision-making layer, a consulting layer and a management executive layer Whether the members of the organization are suitable for the enterprise depends on the boss's vision of identifying, selecting and employing people The measurement of boss's knowledge and selection: first, mentality, second, personality, third, personality, fourth, dedication, fifth, profession The weight of measurement criteria is different for which people are suitable to enter the decision-making level, which are suitable to enter the consulting level and which are suitable to enter the executive level In ancient China, people were divided into sages, gentlemen, villains and fools according to their talents and virtues Virtuous and talented people are called saints, and the corresponding animal attribute is horse Therefore, in ancient times, people with virtue and ability were called Qianlima, while people who knew Qianlima were compared to bole However, Qianlima often existed but Bole seldom existed For example, Han Xin was Qianlima, Xiang Yu was not Bole, Kong Ming was Qianlima, and Liu Bei was bole The people who are virtuous and talented are called gentlemen The animal attribute is cattle Although they don't gallop like horses, they are steadfast and down-to-earth People who are virtuous and talented are called villains Animals are dogs Dogs can watch the house, but sometimes they bite people The people who are only young in Germany are called fools The animals are pigs They are clumsy, but they are also useful If these four kinds of people are not used properly, they will cause waste or irreparable disaster to the enterprise resources The owner of the enterprise must be good at finding talents, appointing people on merit, and learning to ride horses, lead cows, beat dogs and drive pigs The third priority of the boss is that the business model of the standardized, programmed and institutionalized enterprise belongs to the micro implementation level For the boss of the enterprise, the big part should be spectacular, the small part must be delicate, and the organization should be promoted to establish a set of standardized, programmed and institutionalized operation process What kind of mode do some coating business owners even think they want? Just make money The disorder and demonstration of market economy created many bosses who got rich overnight by speculation At that time, there might not be a standardized model, but now the market is gradually standardizing The market must return to its inherent order At this time, enterprises have no rules and regulations, no routines, and there will be thousands of opportunistic speculators who will collapse overnight You have to have patterns What is the pattern? Mode is something about system operation under the guidance of strategic planning, that is, implementation and execution For example, how does the coating change from raw material through the assembly line into a barrel of coating, and how does it enter the consumer's home through the way and process This series of operation mode around the production of coating is the production mode, and this series of sales process of coating is the sales mode How do consumers know this coating brand is the marketing mode, which makes the coating