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    Home > Coatings News > Paints and Coatings Market > Marketing: why don't small and medium-sized coating enterprises win by scale economy?

    Marketing: why don't small and medium-sized coating enterprises win by scale economy?

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: there are two main reasons why small and medium-sized paint enterprises can't copy the marketing practices of large and successful enterprises: one is time, the other is space

    First, let's look at the time

    In the initial stage of coating industry, the market is full of products of various local brands, each product category has thousands of small brands, so once there is a national big brand, it is easy to "kill" those small brands

    Second, let's look at space

    In the initial stage of the coating industry, the mainstream consumer group is the food and clothing type consumers, and good quality and low price were the winners at that time Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd

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    First, let's look at the time

    In the initial stage of coating industry, the market is full of products of various local brands, each product category has thousands of small brands, so once there is a national big brand, it is easy to "kill" those small brands

    Second, let's look at space

    In the initial stage of the coating industry, the mainstream consumer group is the food and clothing type consumers, and good quality and low price is the magic weapon to win in that period

    Therefore, reducing the cost through the scale economic benefit has become the main task of that era

    It can be said that in the era of shortage economy, as long as the products can meet the basic needs of customers, consumers will be thankful

    In the era of mass consumption, as long as there is a better product than the "fake and shoddy" product, as long as there is a famous brand that is more secure than the miscellaneous brand product, as long as the quality is good and the price is low, it can achieve success, and it will become a well-known brand

    When the whole society changes from mass consumption to small consumption, new challenges and opportunities arise

    If the large enterprises that win by scale economy can not transform in time and adapt to the needs of the era of miniaturization, they will be easily replaced or even eliminated

    For those small-scale small and medium-sized enterprises, the coming of the era of miniaturization is a once-in-a-lifetime good opportunity

    Small and medium-sized enterprises with innovation as their core competitiveness have the hope of becoming stars in the future

    E-commerce coatings dream to the actual people-oriented marketing focus of coating enterprise marketing similar information • coating enterprise model worthy of reference -- Sam's club model • coating after-sales service optimization, consumers or a "buy" and deep feelings • how small and medium-sized coating enterprises take advantage of the Spring Festival holiday consumption • o2o or coating e-commerce another hole · Paint industry integrates into the development of the Internet to promote the prosperity of the industry

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    The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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