echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > Marketing: why is it so difficult to attract investment? What kind of investment promotion is not "looking for injury"

    Marketing: why is it so difficult to attract investment? What kind of investment promotion is not "looking for injury"

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Core tip: the investment promotion feast that used to be popular has gradually become a dish that is hard to swallow: many new project owners are bright at the mention of investment promotion, but they often spend a lot of advertising expenses, the booming investment promotion show and investment promotion meeting have been completed, or the investment promotion has become "injury" (investment promotion investment has gone into a water drift), or the agent (franchisee) has become "agent" Injury "(a large stomach but goods are parked in the warehouse or channel) Enterprises and agents (franchisees) are asking: why do we suffer together? Why is it so difficult to attract investment? Enterprise Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 coating Home news: the investment promotion feast that used to be a scene has gradually become a dish that is hard to swallow: many new project owners are bright at the mention of investment promotion, but they often spend a lot of advertising fees, the booming investment promotion show and investment promotion meeting have been completed, or the investment promotion has become a "recruitment injury" (the investment promotion investment has gone through the water), or the agent (franchisee) has become a "agency injury" ”(when the stomach is big, the goods are parked in the warehouse or channel.) Enterprises and agents (franchisees) are asking: why do we suffer together? Why is it so difficult to attract investment? In terms of the social functions of enterprises (providing products or services with consumer value), it is a good thing that it is difficult to attract investment and find products If you can win money by participating in an exhibition, putting in some advertisements and relying on rough products, do you still need marketing? Even sales can be saved! ----Isn't there still a part of business owners who think that large amounts of cash can be generated by investment planners and some documents boasting and short promises? Secondly, agents (franchisees) are not sure they can make money if they dare to put out funds The total amount of private savings in China has increased 10 times in the past decade Is there still a lack of rich people? In the market, 30% of new products will be released in one year, less than 10% in three years and less than 1% in five years This cruel reality makes the agents (franchisees) have to open their eyes, and carefully examine the manufacturer's investment promotion routines from inside to outside to see whether it is a show or a real effort? It is the rationality and even suspicion of agents (franchisees) that has become the driving force for manufacturers to improve marketing and business management! Today's leaders (merchants) must return to the origin of investment promotion: investment promotion is a stage and way for enterprises to develop the market, and the implementation of channel strategy, promotion strategy and brand strategy under the guidance of enterprise marketing strategy Investment process, details, skills and even creativity are all technologies, which play a key role in the success or failure of investment promotion, but this is "technology" We believe that in addition to the strength, background, history and other hardware of the enterprise, there are six necessary "Kung Fu" for successful investment promotion, which is software and the "way" for successful investment promotion Only when the enterprise knows the "way" and practices its internal skills, can it play the role of excellent "skill" to the extreme, create the "potential" of high-efficiency and high-quality investment attraction, and realize win-win investment attraction with system ability! Bonarui has summed up the six essential elements for successful investment promotion, including the core essence of the investment promotion plan directly displayed in front of the agents (franchisees), which is the touchstone different from those investment promotion schemes, and also the content that the agents (franchisees) must pay attention to when they investigate the factories and select products 1、 From the perspective of market development planning, we can see the marketing strategy of enterprises The strategy of investment promotion has always been based on products, but here we should put forward the idea that the future investment promotion must be based on marketing strategy For a business investment, product promotion without clear marketing strategy has no future, even for those products with original or high quality Marketing strategy is mainly reflected in the quality of market development planning In today's competitive market environment, it is not difficult to innovate products, and it is more difficult to find market space for products Therefore, the strategic issues of what market to develop and why to develop this market can reflect the depth and quality of market research 1 2 3 4 the next page: marketing insights of unconventional tactical application of new product promotion of weak brand "Nong Er Dai": better information of the same kind due to marketing of human life; many problems faced by coating enterprises and coating agents in China; how did master Ali "activate" the art coating market in a short period of time; why should coating agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.