Marketing: why many paint dealers end up dead

Core tip: the reputation of the paint brand will not be established out of thin air As an important promotion link, dealers are crucial Dealers are closely related to coating enterprises, but many dealers have done practical work but have not achieved the expected results Different brands have different dealer standards, different regions have different dealer standards, different levels of dealers have different, how to seek common ground while reserving differences and jointly promote the development of the paint industry has become a major problem For dealers, how to become a handy dealer, the knowledge behind is very deep, it is worth thinking about What's more puzzling is what you call "the best & rdq" Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: the reputation of paint brand will not be established without foundation As an important promotion link, dealers are crucial Dealers are closely related to coating enterprises, but many dealers have done practical work but have not achieved the expected results Different brands have different dealer standards, different regions have different dealer standards, different levels of dealers have different, how to seek common ground while reserving differences and jointly promote the development of the paint industry has become a major problem For dealers, how to become a handy dealer, the knowledge behind is very deep, it is worth thinking about What's more puzzling is that you call "the best", "the biggest" and "the most powerful" Who is your surname? Where are you? Your martial arts are world-renowned, but your story has not spread in the Jianghu However, in the paint industry, many of our dealers and friends only know how to work hard to do technology, market, scale, and product brand marketing Just like, when a person buys a good car, he is in great pain He cleans and maintains it every day They are reluctant to spend money They are frugal They spend money on the car but are not stingy at all They are stingy to themselves It is the same to completely ignore the molding and promotion of their own brand Paint dealers should learn to build their own reputation! In the paint industry, as long as the product brand is famous, dealers will compete for agents, and consumers will rush to buy In essence, the way of dealers is the same as that of manufacturers And the same topic, put on the paint dealers, it's totally different: who knows the top 10 dealers in the annual sales of architectural coatings in China's paint industry? Who knows the top 10 dealers in the annual sales of industrial coatings in China's paint industry? It's far from enough that only a few people, such as existing agent brand manufacturers or a few like-minded friends, know your sales situation and receive people and things Small scale word-of-mouth can't create benefits, and the big space of fame is the stage of productivity The author found that, in the paint industry, there are few dealers with strength and fame Why does this happen? 1 Most of the big dealers who are conservative and powerful want to be low-key and strive to be invisible rich The reason for this idea is that most dealers are poor in origin, low in education, lack of social background, and lack of voice Fear that after the news media exposure, to add unnecessary trouble for themselves, especially business tax 2 Fearing that the manufacturer once had an international brand agent, the annual turnover has reached more than two billion yuan, but the profit is only poor more than three hundred thousand! Fearing the manufacturer, I dare not be famous Want to find new agents to make more money, like a thief to run around the world, chasing manufacturers, a few years down the harvest is very poor Why didn't he dare to let other manufacturers come to his door? The answer was that he was afraid that the current international brands would "repair" him, deprive him of his agency right and destroy his "golden signboard" In fact, there are not a few dealers who are afraid of this In the final analysis, they have no capital and confidence to challenge the manufacturers There is an old saying in China that "if you are afraid of anything, you will come" Our paint dealers should understand one truth: the more afraid you are, the less confidence you have, the more likely you will become "have to be afraid" That will be even worse If he is famous in the industry, what will happen? It must be a big difference 3 Don't know how to make famous, many people naturally think of "advertising" To spend money on advertising to increase our reputation, our dealer friends don't do this "stupid thing" Fame can't be seen, touched or eaten It just makes people more tired In fact, there are many ways to build fame For example: speech, writing articles, public welfare sponsorship, participation in public selection activities, participation in various forum discussions, wechat friend circle interaction, acceptance of industry media interviews, etc Advertising is the most direct if the cost allows Of course, the choice of advertising channels is very important If you are an aspiring dealer, you want to make money easily, and you want to get rid of the control of the manufacturer, then do two things as soon as possible: first, work hard, arm yourself, and grow fast 2、 Learn to pack yourself and be famous Key words: lipang, paint dealer of paint industry, Dow's "sports meeting" held by Hunan Yongshun Chinese athletes hope school, Guangzhou operation center of aogrei diatom mud and headquarters to discuss development strategy, similar information, woodpecker paint industry group won the title of "2016 China home decoration, jade paint, you have to understand the truth Water based coatings will dominate the U.S protective coatings market On January 14, coatings industry Beiguojing, demarsen shell powder shining ice city to deliver home health In 2022, the global nano coatings market will reach 14.2 billion US dollars Policies and regulations on coatings will be formulated or revised to promote the green development of the industry Linde paint will join the environmental protection army to build the first brand of environmental protection coatings in China Water based coatings will dominate the U.S protective coatings market It's not easy for anyone to finish the job The 2016 China construction coatings industry and diatom mud industry annual meeting was successfully held It focuses on coatings, diatom mud, paint coatings, coating technology, new information and coatings of fire retardant coatings, diatom mud, paint coatings, coating technology, Decoration knowledge and effect drawing of fireproof coating,