Marketing: why most of the experienced paint salesmen can't become sales experts

Core tip: teachers can't do new students When he was a sales director, he had two brothers, one old and one small: the old one had been in sales for seven or eight years, experienced and experienced; the small one had only been in sales for one year, inexperienced, but bold New sales are modest and studious If you have nothing, ask the old sales for advice Old sales is also a warm-hearted, often guide new sales how to do single It should be said that new sales learn a lot from old sales, which we all admit However, the performance of old sales is always much worse than that of new sales I can't understand it At first, I thought it was because the old sales didn't have passion Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of paint news: when the teacher Fu can't be the new student as the sales director, he has two brothers: one is old and the other is small: the old one has done sales for seven or eight years, and he is experienced and experienced; the small one has only done one year, but he is lack of experience, but dare to rush and do it New sales are modest and studious If you have nothing, ask the old sales for advice Old sales is also a warm-hearted, often guide new sales how to do single It should be said that new sales learn a lot from old sales, which we all admit However, the performance of old sales is always much worse than that of new sales I can't understand it At first, I thought it was because the old sales didn't have passion and were too lazy, but later I found that the old sales came and went every day, no worse than the new sales Later, I thought the new sales was lucky, but several lists came down one after another You can't say that people depend on luck Finally, I took a look at the old sales project for several years in a row, and found that his performance in recent years has indeed been stagnant I am so dizzy! A chance event let me open the mystery, and let me have a deeper thinking on how to become a master One morning, the old salesman asked me to report his work and analyze the project at hand We talked about a project we are tracking for a long time When we analyzed the support strength of a key role of the customer, I felt that he seemed to be a little hesitant, a little vague about whether the other party supports us (this kind of thing often appears in the sales, you can never know everything) However, the old salesman finally thought that the other side was supporting us I didn't go into it any more, and then I began to discuss it After about half an hour of discussion, the old salesman made a lot of logical and rational reasoning, and drew up some specific action steps according to the reasoning results Of course, reasoning is based on the customer's key role supporting us The reasoning is so perfect that I can't see any flaws After the discussion, the old sales went out and the new sales came in to discuss the project As it happens, the new sales also encountered a problem of role support The new sales are a little overwhelmed, so ask me how to judge I said that if the character is willing to give you some information about his competitors, it usually means that he is willing to let you win the list After the new sales person listened, he didn't say a word He called the customer after copying the phone After confirming the convenience of the customer, he directly asked about the situation of some competitors (which he had known for a long time) He was lucky, and the clients told him the truth The following things are easy to do We didn't take ten minutes to discuss the next action plan As a result, I think a lot of people have guessed that the old sales have hit the wall again and the new sales have taken the order again In my career, the outdated "millet plus rifle" has dealt with a lot of experienced people Many of them will evolve into experts, but many of them have been stagnant for many years, unable to die or live well It's really a puzzle These veterans have experience and are willing to improve They are not even lack of diligence, but they are unable to improve their performance Only by grasping the essence, can the marketing personnel master the speaking skills to better communicate the same kind of information The mode that the coating enterprises can learn from -- Sam's club mode The after-sales service of the coating industry is extreme, and the consumers or the small and medium-sized coating enterprises are deeply in love with each other How can the small and medium-sized coating enterprises take advantage of the consumption during the Spring Festival holiday? O2o or coating e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,