Marketing: with the help of dealer service, the cost of paint marketing can be effectively reduced

Core tip: for the Chinese paint market with a large number of brands, product homogenization is becoming more and more serious To get rid of the mud of homogenization, many enterprises choose to invest heavily in product packaging and publicity But this also brings a problem, is to increase the marketing costs of enterprises The so-called marketing cost refers to the cost of marketing and sales input, including wages, advertising, travel, model fees, dealer rewards, freight and miscellaneous expenses, etc If the service fails to keep up, a large amount of marketing expenses will not play their due role The ability of distributors to sell products is close to each other, and service becomes more and more important To reduce marketing costs Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: for the Chinese paint market with a large number of brands, product homogeneity is becoming more and more serious To get rid of homogeneity, many enterprises choose to invest heavily in product packaging and publicity But this also brings a problem, is to increase the marketing costs of enterprises The so-called marketing cost refers to the cost of marketing and sales input, including wages, advertising, travel, model fees, dealer rewards, freight and miscellaneous expenses, etc If the service fails to keep up, a large amount of marketing expenses will not play their due role The ability of distributors to sell products is close to each other, and service becomes more and more important To reduce marketing costs, the most effective way is to do a good job in service How to let customers continue to feel the good quality of products in the future life, deepen the good impression of consumers, and pass this impression on others? Coating after-sales service can play an extraordinary role After sales service is the key point of the whole sales process of the goods and the inevitable outcome of the fierce competition in the paint market However, the after-sales service is not fully undertaken by the coating manufacturers themselves, and a large part of it needs to be improved and supplemented by the dealer sales "Get the channel, get the market" is the truth that many coating enterprises have been pursuing Huicong paint network also found that, especially since 2009, some relatively strong paint companies have begun to plan a series of training plans for dealers These plans involve many aspects, such as store location, store layout, marketing ability improvement, store management, carpentry development, community promotion, etc This shows that enterprises begin to realize that training dealers' ability and improving dealers' management quality can effectively promote brand awareness in the terminal, especially in the hearts of consumers This is much faster than the promotion of one area by one of the enterprises themselves Stabbing can also save a lot of marketing costs But unfortunately, many coating companies are still in the stage of developing a large number of dealers The overall number of dealers is very limited, and many dealers are very weak If there is any disturbance, it may lead to dealers' betrayal As we all know, the cost of maintaining old customers is much smaller than developing new customers Therefore, the marketing work of coating enterprises should mainly focus on maintaining old customers A large number of people, property and training are needed to guide dealers to make their business bigger and stronger in the local area, so as to create a large number of ten million yuan level big customers as soon as possible, so as to achieve win-win cooperation between manufacturers We should reduce the cost of marketing In the process of continuous development and flattening of channels, some coating enterprises have developed distributors endlessly, but the distributors have continued to do so In addition to the manufacturer's initiative to eliminate them, it does not rule out that some dealers automatically quit because the manufacturer's service and training did not keep up Therefore, the ability of paint dealers to develop market and improve product popularity and reputation needs to be improved At present, most dealers only do some simple publicity in the paint market, which is difficult to help dealers establish their own market position, really attract the attention of users, and achieve the level of trust and loyalty We can see that at the request of coating manufacturers, agents often make plans for basic customers, but the implementation is often not in place, and the expected results are not achieved Some marketing experts also pointed out that in 2012, great changes began to take place in the composition of the whole coating channel The main reason is that the competition of manufacturing industry intensifies and the price supply chain is about to form, which promotes the transformation of traditional services to value-added channels In the future competition, as the coating manufacturers and distributors and other channel terminals, they must perform their own duties and cooperate with each other As the market is changing and the channel mode is changing and flattening, the upstream manufacturers begin to attach importance to the terminal discourse right With the arrival of the new era of consumption brought by the high-end consumer market, the dependence of products on the terminal services embodied in the market is also increased, so the role of such terminals as dealers is gradually playing For coating manufacturers, the role of terminal services in the market has been explored, which means that marketing costs may be greatly reduced How to win the promotion of home building materials by the theme? What is the reason for building coating industry to move forward with optimism in 2012? What is the model for coating enterprises to learn from? Sam's club model? Coating after-sales service is maximized, and consumers or "buy" and love each other deeply? How can small and medium-sized coating enterprises take advantage of Spring Festival holiday consumption? Another hole for o2o or coating e-commerce Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,