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T-shirts are not made of cotton, and messenger bags are neither leather nor fabric materials.
The seemingly unremarkable signature pen has a completely different life experience from ordinary stationery.
.
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It turns out that a piece of disposable plastic waste, as long as it passes through An effective recycling cycle can turn it into an unimaginable recycled product
.
On December 27, Mars Wrigley's "Environmental Good Good Convenience Store" officially "opened" in Guangzhou Lefeng Plaza.
All kinds of recycled products made of recycled plastic appeared, covering clothing, stationery and daily necessities
.
Waste plastic packaging turned into environmentally friendly trendy products
Waste plastic packaging turned into environmentally friendly trendy productsGarbage classification is done well, and garbage can also be turned into treasure
PET content in every 3 Dove bowl plastic packaging, 1 recycled T-shirt PET content in every 12 Snickers plastic caps, 1 recycled themed shoulder bag
The PP ingredient contained in every 6 Green Arrow Mint plastic bottles can regenerate 1 eco-friendly wash bag.
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"Convenience Store" displays a variety of items made from recycled plastic packaging, with textual explanations of their recycling process, attracting many young consumers to stop and watch and take pictures
.
There is also a popular science and interactive area on the site, encouraging the public to participate in person, understand the dry goods knowledge of plastic recycling and cycle, and understand the importance of garbage sorting to improving the ecological environment
.
Although the "convenience store" sparrow is small, it includes a number of inspiring environmental highlights:
Mars Wrigley joined hands with Meituan Takeaway's Qingshan Project to present the "Recycling Science Laboratory", which explained in detail the process of each piece of recycled plastic from cutting, cleaning, heating and melting to reshaping;
"Recycling Goods Counter", in conjunction with Baopu Recycling, displayed various trendy products made of recycled plastic packaging, from PET T-shirts, notebooks, signature pens, to PE woven storage bags and toys, interpreting the transformation of waste into The infinite possibilities of turning waste into treasure;
The "Classified Recycling Play Area" allows consumers to participate in garbage classification and quiz games to win recyclable gifts full of commemorative value;
"Recycling Good Things Cashier" not only collects the waste sorting posters of Mars Wrigley's brands, but also shows Mars Wrigley's unremitting efforts in the field of environmental protection over the years through fruitful environmental memorabilia
.
Teng Gang, Vice President of Corporate Affairs at Mars Wrigley, said: "With China's huge population, waste disposal has always been an environmental dilemma that needs to be solved
.
He also introduced that Mars Wrigley itself is also continuing to “reduce plastic” in product packaging: as early as 2016, Yida reduced the weight of the bottle by optimizing the packaging design.
It is estimated that the use of 700 tons of plastic is reduced every year; The set of green arrows also helps to reduce carbon emissions by about 1,107 tons per year, saving 30,000 trees from felling
.
Visualization of innovative environmental protection projects
Visualization of innovative environmental protection projects Garbage sorting has become an important indicator reflecting the level of urban civilization.
Mars Wrigley's "Environmental Good Convenience Store" came into being in Guangzhou today, which not only marks another visual implementation of Mars Wrigley's environmental protection education for the general public, but also demonstrates that the project conforms to the era of garbage sorting.
The trend of upgrading practice
.
In addition to the "convenience store" debut today, in the past year, Mars Wrigley has continued to launch a number of public environmental protection education projects, and put the corporate environmental protection vision into a multi-dimensional and multi-faceted promotion model: Mars Wrigley's brands have adopted a variety of The publicity method helps the environmental protection proposition to be widely voiced, so that consumers can keep the environmental protection mission in mind when purchasing Mars Wrigley products
.
Mars Wrigley has also cooperated with What You Need, an official account platform popular among young consumers, and Strawberry Music Festival, to integrate social interaction, music circles, etc.
with environmental protection perspectives, spread the idea of green life>
.
Since entering China, Mars Wrigley's exploration of environmental issues has never stopped
.
Since launching the "Trash into Fun" public education project in 2013, Mars Wrigley has joined forces with all parties in the society for many times to carry out creative and interesting online and offline activities.
Carry out public education from different environmental perspectives such as garbage classification and plastic recycling, and cultivate responsible citizenship behaviors for proper garbage disposal
.
This year, Mars Wrigley also initiated the Plogging fun pick-up and run series of activities in many cities across the country, which have introduced the concept of health and LOHAS to environmental protection, covering an audience of 1 million; the brand's environmental protection concept It also touches on people's livelihood and transportation -- the first tram with the theme of garbage sorting was launched in Haizhu District, Guangzhou, to convey the benefits of garbage sorting to citizens and tourists
.
Over the past few years, Mars Wrigley has been committed to implementing various forms of environmental protection activities, and related projects have successfully covered the whole country, reaching a total of more than 100 million people
.
Promoting garbage classification and establishing the awareness of correct garbage disposal will not only help to create a beautiful and comfortable living environment, but also have far-reaching significance for improving the level of urban civilization, the ecology of the earth and the survival of the next generation
.
