Material science innovation promotes the digitalization process-Merck Electronics China executives talk about the development of the display materials industry

A few days ago, Merck's electronic technology business debuted at the 2021 Display Technology and Application Innovation Exhibition (DIC EXPO 2021) for the first time since its name change, providing high-tech materials and solutions for the digital age
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During the exhibition, senior executives of Merck Electronics Technology China explained the development strategy of Merck's display materials industry

Digitization is the general trend

An Gaobo, President of Merck China and Managing Director of Electronic Technology China, said: "Digitalization is the future development trend.
In the digitalization process, different technologies are developing in fusion and coordinated development.
This is a very important trend to promote technological progress.

Merck will promote the entire digitalization process through innovations in materials science
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"

He said that if Merck's semiconductor materials are compared to the "smart core" of electronic technology, then Merck's display materials are the "intelligent eyes" of the data ocean
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Merck's performance in both semiconductor materials and display materials is very strong, and it is in a mainstream dominant position in the electronics industry

Agobo believes that only when semiconductor chip technology and display technology evolve simultaneously can more mature technologies and products be obtained
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For example, the application of artificial intelligence in the entire mobile phone puts high demands on the display screen and the calculation in the mobile phone; autonomous driving also puts high demands on the application of smart sensing; these two applications have produced semiconductor chips and display technology.

Extend digitization to remote areas

Agobo believes that digitization should not only focus on Shanghai, but should extend to remote areas to provide people there with digital technology support so that they can enjoy the life brought about by the digital age
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Merck's liquid crystal material solution licriOn, which is applied to electronic beam scanning smart antennas, launched at the DIC EXPO exhibition in Shanghai just closed, can form a new type of intelligence that can effectively improve modern data communications by deploying customized molecules with optimized microwave performance The antenna can be easily connected with the satellite

　　Sui Yu, general manager of Merck Electronic Technology's business display technology division in China, explained that this new generation of smart antennas forms a communication network through low-orbit satellite communication, which can communicate with the layout of large cities
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Merck launched this breakthrough innovation technology beyond display, making it possible to transmit massive amounts of data through high-speed connections

　　Digital achievements help energy saving and emission reduction

　　While liquid crystal materials meet the needs of multiple displays with large size, high resolution and low power consumption, Merck pays great attention to the sustainable energy saving of liquid crystal materials
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The UB-FFS technology introduced at the exhibition can not only increase the transmittance of the display backlight, this optimized use of light can reduce the energy consumption of each display by one-third, but also improve the image quality and extend the battery life.

　　At the same time, Merck’s UBplus LC technology provides solutions that help reduce carbon dioxide emissions and reduce power consumption.
Compared with the traditional, its transmittance is 15% higher than that of the traditional FFS panel
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For the display industry, Merck’s technology will further promote global efforts to optimize energy consumption and reduce carbon dioxide emissions

　　Agobo said that in the next few years, the display of liquid crystal materials will still dominate, and the development potential of organic light-emitting diode (OLED) display technology is huge
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Due to its low energy consumption, OLED displays are very suitable for use in smart phones, TVs, large-area video walls, and automotive applications
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Affected by the epidemic last year, the application of OLED products seems to be a bit weak, but in the medium and long term, consumers, especially consumers in the Chinese market, are still growing in demand for innovative and flexible screen electronic display products
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