Matters' 2014 revenue fell 2.74% year-on-year, and sales of wood lacquer fell slightly

China Coatings network
: On April 28, Matters disclosed its 2014 annual report, which showed that operating income in 2014 was 880 million yuan, down 2.74 percent from the previous year. Gross margin was 30.13%, up slightly from 28.10% in 2013. The main reason is that the company's
wood paint
sales compared with the previous year has a small contraction, this year's sales volume decreased from the previous year's sales. However, through the team's efforts,
sales of
building coatings and lacquer have steadily increased, so that although operating income has declined, but still under control. Considering the particularity of the industry, the formula market is relatively large, the future Ofsted will continue to expand dealers throughout the country. During the reporting period, Matters actively
planned the research and development
and trial production of new
coatings, and the relevant market is still being vigorously promoted.
wood coatings
and architectural coatings accounted for 47.84 percent and 41.64 percent, respectively, compared with 2013, wood paint accounted for a decrease, the proportion of architectural coatings increased.
2014 revenue decreased by 2.74% YoY wood paint sales a small contraction
2015-2018 long-term goal:
(1) to improve research and development capabilities, improve
waterproof coatings
, adhesives, wallpaper, curtains and other existing products, playing "wall protection and decoration integrated solutions" industrial chain.
(2) to carry out sales, profit model of innovative research, to create waterproof paint and waterproof treatment,
paint
paint and coating, curtains and soft decoration complement each other into a profitable model, to build stores nationwide, promote the rapid layout of channels and rapid growth in sales, so that The United States Tuss has become a well-known domestic home building materials industry product suppliers and service providers.
(3) to rapidly promote the development of direct sales business, China's outstanding real estate, industrial and other fields of suppliers.
Solvency
Mertuz 2014 Revenue Composition Analysis
Terim Target 2015-2016:
(1) Strengthen internal management, improve execution efficiency, and maintain the healthy operation of products and departments of business units such as paint coatings, waterproof coatings, wallpapers, curtains, etc.
(2) to implement the province's linkage strategy, to promote the rapid promotion of brand awareness and channels of rapid intensity, the United States tuss into the national first-line home building materials brand ranks.
(3) Sales revenue exceeds RMB 1.2 billion
Short-term target for 2015:
(1) Improve the company's governance structure and management system, establish a more scientific and reasonable performance appraisal management system, and ensure the efficient use of company resources and the sound development of the company's projects.
(2) to promote the province-wide linkage between Sichuan, Chongqing, Henan, Xinjiang and other 6 provinces, accelerate the construction of shops, drive paint paint, waterproof wallpaper, adhesive and other products to grow rapidly.
(3) to strengthen engineering paint, furniture paint, adhesives, curtains and other products research and development, improve product competitiveness and market penetration.
the basic situation of the main sales customers:
company's customers are mainly real estate developers and distributors. The company's sales revenue to the top five customers this year accounted for 14.29% of operating income. Guangzhou Evergrande Materials and Equipment Co. , Ltd. for the company's reporting period of the largest customer, its procurement of goods mainly building coatings products. The remaining customer share is spread between 0.88% and 2.78%, are distribution customers, the company sells more kinds of products.
the number of customers is large, the top five customer revenues account for a lower proportion of total operating income, the company's sales distribution is more uniform, there is no correlation with customers, there is no large customer dependence.