Media should not aggravate food safety panic

While the media helps people get faster, newer and more information, it also makes people bear the pressure of negative news and junk information Especially in exposing some food safety problems, the role of individual media is not to help solve the problem, but to intensify people's psychological panic about food insecurity, which deserves media reflection At this stage, the information obtained by all parties in the society is very asymmetric, and the masses are easy to be induced by the media, especially the so-called "neutral media", so they can receive it completely without thinking But at present, the media generally presents a state of more information, less comments, more reporting, less investigation, more phenomena, less essence, more frequency and less space This kind of fast-food information service weakens people's ability of in-depth analysis and independent thinking, and reduces the height and breadth of vision As a result, some food safety news reported by the media drowned the public's sense in a mass of complaints Taking the recent reports on food safety as an example, the author found that behind all kinds of sensational news and figures, there are the following deficiencies in the news reports: first of all, the data sources are not pointed out, If the media can explain the data source or calculation method when reporting the relevant news, it is convenient for the relevant departments to study and question the reported content Second, there is no clear scope of the event, which is easy for the audience to see the news and deepen their fear Third, without explaining food safety events from a professional and scientific perspective, people can only vaguely perceive the severity of the events from a number, but do not know how to recognize and prevent food safety risks from a scientific perspective In the long run, it will lead to the decline of the credibility of a government and the aggravation of the attack on the national food industry Fourth, the media did not systematically explain the causes and real reasons of the reported events The readers did not know what direction to evaluate and safeguard the rights, but simply attributed the food safety problem to the morality of the government and the enterprises involved, which made the government bear some burden of governance Fifthly, there are no constructive suggestions, no effective solutions for individuals and no suggestions for the overall situation to ease the situation The government decision-making will inevitably lag behind the isolated events, which is the most likely to cause the expansion of events and public panic, so it is necessary for the media to guide the masses to deal with the risks rationally, rather than increase the social psychological panic All of the above points require the news professionals to collect, sort out, analyze, summarize and comment the objective and fair data, find out the Countermeasures in time and communicate with the public, so as to deliver the most reasonable evaluation to the audience At present, China is in a long and tortuous transition stage, and food safety is a long-term problem that the government needs to face As the most direct link between the government and the people, the position and views of the media have undoubtedly become more important.