Medical beauty O2O industry against the trend of hot driving a new wave of doctors entrepreneurship

The last two years have been a capital winter for the Internet industry, especially in various O2O industries, which have become almost a lightning point for the investment industry to avoid, "how far and how far". However, the medical beauty O2O industry is bucking the trend, become the object of popularity of capitalists, but also led to a new wave of doctors entrepreneurship.doctor O2O against the trend
Liu Di is very busy, reporters see him before he just sent away a guest. "It's been almost all about interviewing and meeting people." As a more beautiful founder, recruiting horses has become Liu Di's main job. Not long ago in early August, as a medical platform, Moreme obtained 345 million yuan of C-round financing, investors in addition to Chao Acer Group, Suning Global, Tencent, including CITIC Construction Investment, Fosun Pharma and Junlian Capital.
It is worth noting that these two years can be called the Internet industry winter, especially the various O2O industry, after a moment of noise before, is now almost "all over the sad", investors also respect. But Medi-American O2O seems to have broken the spell and has been the darling of capital for the past two years. Since last year, JD.com, Evergrande, Suning Global and other enterprises have entered the field of medical beauty, the industry has already announced investment in the O2O platform. On March 14 this year, Xinox announced the completion of round C 50 million U.S. dollars in financing, the investors are Yousse Products, Tencent Double Hundred Plan, and on March 21, Medella announced the completion of the $12 million B round of financing, funded by IDG Capital And Ping An Ventures lead investment, A-round investor Gao Wei Capital and Investment, April 21, Yuemei Network external confirmation of 110 million yuan B round of financing, led by Saifu Capital, A-round investor source venture capital and investment.
according to statistics, in the past three years, the market appeared more than 30 medical and american platforms, the mainstream model of the platform is the "medical beauty community and O2O platform", through offline integration of doctors and medical institutions and other resources and online docking consumers, to achieve online orders, offline services, and share in the community.to reshape the medical beauty industry
Suning Global, which was once a real estate-based industry, has now become a member of the medical beauty industry, in the medical and american industry layout action. Not only to invest 134 million yuan to become a more beautiful C round of financing of the main investors, but also frequently offline layout, participation in The Korea ID Health Industry Group and jointly set up a joint venture in China, the joint venture set up a 5 billion yuan medical investment fund, all-round efforts into the medical and american industry.
the reasons, Suning Global Vice President Jason told the Economic Reference Daily reporter, the medical and U.S. industry as a whole is in the development cycle of growth. In Suning global layout of the associated health industry when the choice of medical beauty industry as a breakthrough, but also optimistic about the growth space and development momentum after the United States, they believe that through centralized management, professional division of labor, standardized services, through the integration of resources on a large scale, the development of medical beauty industry will become the trend of the original.
is the third-largest plastic surgery country after the United States and Brazil, according to the Chinese Plastic and Aesthetic Association's medical and aesthetic agency. Plastic surgery has become the fourth largest service industry after real estate, automobile and tourism. According to SPAS data, as of 2015, the number of facelifts in China has reached more than 7 million a year, and China's plastic surgery industry has maintained a growth rate of more than 20% for a long time. It is predicted that the industry's share will reach 100 billion yuan by 2019.
China Merchants Securities research report shows that demand, technological progress, policy gradually improve and other factors together to promote the outbreak of the medical and American industry. At present, the penetration rate of the medical and American market is still low, and there is great room for development: the compound growth rate is expected to stabilize at more than 25% in the next 5 years. However, compared with developed countries, China's plastic surgery population ratio, per capita number of plastic surgery and per capita consumption are very low, penetration rate of less than 2%, taking into account the huge population base and the trend of domestic consumption re-upgrading, the medical and American market is far from saturated, the future development prospects are broad.
such a large market, how much can Medi-American O2O occupy? Jason believes that this data is not easy to predict, but if the future of the medical and american industry reached trillion, according to estimates, basically 30% for advertising and channel costs, that is, more than 300 billion will hit the channel, medics O2O platform will undertake a large part of the traditional advertising and channel costs, plus other product revenue, medical beauty O2O platform market potential can not be underestimated.
"the industry is big enough to make money, profit margins are still quite large. Liu Di said.
and the pain point of the traditional medical beauty industry is the opportunity for the rise of medical beauty O2O. For a long time plastic beauty market information is opaque, there are a large number of informal institutions, the existence of fake and inferior, false propaganda, excessive marketing phenomenon. Jason told the Economic Reference Daily that China's medical and beauty industry has long been in a chaotic situation, the rapid development of the online mobile Internet for the medical beauty industry vertical word-of-mouth community provides a good platform. Medical beauty O2O plays an irreplaceable role in popularizing medical knowledge, connecting customer and institutional needs, enhancing customer experience and regulating the quality of service in the industry, and promoting the formation of a healthy competitive landscape in the industry.
, believes that more U.S. and other medical O2O platform is reshaping the rules of the game in the medical and U.S. industry. Mr Liu says traditional medical and US institutions have long had a higher cost of getting customers, with 50-70 per cent of their revenue spent on acquiring customers, most of which is spent on search engine bid ranking ads. Medi-American O2O, on the other hand, has reduced channel spending significantly through the platform, which has also reduced the operating costs of medical-American organizations as a whole, and promoted the transparency of information, services and prices throughout the industry.to drive a new wave of doctors entrepreneurship
it is worth noting that the medical beauty O2O is driving a wave of doctors entrepreneurship.
2016 by the medical profession called the "brand doctor year", within a year set up more than 50 doctors groups, doctors resigned from the entrepreneurial wave also emerged. Especially in the medical beauty industry, the restrictions on doctors' multi-point practice are relatively relaxed, and the number of doctors starting businesses is more.
data from the Medical Beauty Industry Innovation Forum, recently organized by Medic's APP Medella, show that nearly 6,000 medical and U.S. institutions were registered in China in 2016, of which doctors' entrepreneurship has become a "new force". These new forces are trying to abandon Baidu bidding, channel distribution, and seek a new brand promotion path.
the past three years, we have supported a large number of pocket clinics, helping many doctors gain access to their own clinics and visitors. Liu Said that many doctors' dream is to open a clinic. Some large hospital doctors, income is not high, but through more beautiful online medical platform to become a relatively high social awareness of doctors, business volume than the original large hospital's main treatment specialist is higher.
Liu believes that it is a trend for doctors to practice freely and independently. Medical beauty is essentially a doctor-centered industry, and the main body of the future medical beauty brand will transition from hospital to doctor.
More Beauty is implementing an "air hospital" program that will create more than 100 medical IP, and with this goal, to provide resident doctors with a variety of services including brands, e-commerce, appointments, venues, after-sales, traffic, finance, manufacturers and other aspects of service support. Another medic's O2O platform, New Oxygen, is open to qualified medical staff in licensed clinics in various cities, and the platform provides managers who combine the roles of "medical assistance" and "service personnel".
's goal is to turn the United States into an Internet portal for China's consumer health care. "Plastics, dentistry, weight loss, anti-aging, these four categories will be the future direction of china's consumer health care, each market may be a trillion-level market." (Economic Reference)