Medical device industry will meet the new test of bidding and price reduction

Source: Shanghai Securities Journal 2014-04-17 this year is undoubtedly the policy year of China's medical device industry A series of rules and regulations have been formulated and launched, with stricter supervision and standardized bidding Although it brings tests, it also has long-term advantages for leading enterprises with certain technological and quality advantages Chen Hongyan, Secretary General of the medical devices branch of China Medical Materials Association, told Shanghai Securities Daily that CFDA is currently increasing its supervision of the medical devices industry at the recently held China Medical Device Industry Development Forum At the beginning of this year, five new policies and regulations were introduced, including the work guide for daily supervision and on-site inspection of medical device production, special approval procedures for innovative medical devices, regulations on supervision and management of medical devices, etc According to Chen Hongyan, the main purpose of the recent intensive policies is to help the industry improve self-discipline, encourage innovation and promote sound development Among the new policies and regulations, the most important one for enterprises is the centralized procurement bidding that is being carried out all over the country According to Geng Hongwu, an expert in the medical device industry, since 2013, the centralized purchase of medical devices in China has been in full swing "14 provinces have started or are about to invite bids in provincial units, and 7 provinces have explored the concentration in provincial units The bidding and purchasing of medical devices will be the general trend In 2014, the centralized bidding procurement of medical devices will be aimed at solving the problem of inflated prices in the industry " In Geng Hongwu's view, the experience of drug bidding can lead the way for the bidding of the medical device industry Yesterday's drug bidding is today's bidding of the medical device industry The general manager of the Sales Department of a medical device company in Hangzhou revealed to the reporter that it is necessary to put its own products into the provincial bidding catalogue, to participate in the bidding, and sometimes to go to the hospital finally, for another bidding The cost of enterprises is increasing "The same is true in Guangdong Province In addition to provincial bidding, there are seven other county-level cities bidding, and the bidding expenditure of enterprises continues to increase, which is unbearable." The chairman of a medical device company in Guangdong has suffered a lot On the other hand, for the listed enterprises, because of their obvious advantages in quality and technology, they have certain advantages in the bidding work, which can "compete for qualification and share" "After all, large enterprises can sacrifice some profit space to gain the market, and small enterprises' products may not be able to enter the catalog, nor can they bear the price reduction after entering the catalog." Yesterday's Forum on the scene of a medical device marketing experts think so In the long run, small and low-quality enterprises will undoubtedly be eliminated In fact, China's medical device market has broad prospects According to Wang Hui, partner of CDH venture capital, the aging population and unhealthy lifestyle make the medical device industry increase greatly China is accelerating the aging, and the medical demand will increase substantially in the next decade In his opinion, the leading enterprises in the domestic medical device market segment are continuously innovating and are expected to further realize import substitution In the huge market prospect and the environment of government strengthening supervision, leading medical device enterprises will be tempered in the new test