Medical devices: The DTP model is emerging rapidly

In the domestic strict control of medical expenses in the hospital environment, the hospital began to "functionalize", and gradually focus on the medical service itself, the original hospital part of the examination, vaccination, drug sales, postoperative rehabilitation and other sections began to "crowd out" to the hospital.
with the implementation of the medical device collection and price reduction, this "extrusive" has been accelerated, after the patient is discharged from the hospital, the demand for physical index monitoring, home rehabilitation and so on increased rapidly.
In the face of off-site market dividends, hospital side shops (pharmacies close to the hospital) because of its location and resources and other advantages, is the "crowding out" of the direct beneficiaries, to undertake a lot of patients after leaving the hospital drugs, equipment demand sales functions, especially in the field of equipment.
In the past, in pharmacies, equipment sales accounted for a relatively small (generally not more than 5%), the degree of attention is not enough, but now has become the "squeezed out" of the main carrier of patient demand, hospital side shop equipment sales show rapid growth.
There are research data show that in the next few years, the hospital medical device industry has a large space for development, the market size will also maintain high-speed growth, it is expected that in 2023 China's out-of-hospital medical device market size will reach 132.12 billion yuan, the hospital side shop will become the biggest beneficiary of this high-growth market.
At present, China's hospital side shop medical device sales have two models: First, patients leave the hospital after the initiative to buy, mainly household medical equipment, including three high class, respiratory class, stroke class, pain class, travel type, carrier including franchise stores and shops (drugstore in the device monopoly area), the latter larger scale; Second, the doctor recommends that patients buy that is, DTP mode, these devices are generally patients have medical needs, but the hospital does not sell products, patients in the pharmacy to buy such products, that is, may be brought back to the hospital for use, may also be brought home for use.
DTP model is a brand new market increment, and its development opportunities have arrived.
DTP model is an extension of the doctor-patient relationship.
With the de-functionalization of the hospital, the doctor-patient relationship not only occurs in the hospital, but also maintains outside the hospital, the role of the doctor also extends from the hospital consultation, treatment, extends to out-of-hospital rehabilitation, life improvement and other long-term patient services, before the patient leaves the hospital after the phenomenon of disassocation with the doctor will gradually weaken.
for patients to leave the hospital after the out-of-hospital link, the device than drugs have more linked properties and data value.
For example, common needleless insulin pumps, dynamic blood pressure meters, blood glucose meters, remote deployment of hearing aids, home intelligent oxygen machines, ventilators, etc., their functions will be very conducive to doctors to monitor and understand the patient's condition, to provide patients with personalized, professional health guidance, and through the device to achieve remote diagnosis and scientific rehabilitation, to achieve in-hospital, out-of-hospital service connection.
the front is from the doctor-patient relationship, patients after the hospital medical needs to analyze the DTP model, if from the device research and development and production process, you will find the DTP model is also very useful.
In recent years, the capital boom has contributed to the birth of many innovative medical devices, these devices to enter the provincial price charges directory and medical insurance reimbursement directory and other cycles are very long, and then through the hospital's bidding and procurement process, through the hospital procurement cycle, the entire hospital process down the link is very long, resulting in slow sales growth.
the hospital side shop because of its flexibility, can become the hospital medical device sales place, so that the equipment in the tender before entering the hospital to form a sales volume.
。