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    Home > Medical News > Medical Science News > Medicine e-commerce, turning point has arrived!

    Medicine e-commerce, turning point has arrived!

    • Last Update: 2020-02-19
    • Source: Internet
    • Author: User
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    Authors: Tamer novel coronavirus pneumonia epidemic prevention war has reached a critical stage Under the call of the state, people generally live at home in a small way In addition to purchasing necessary living materials, they try to reduce the frequency of going out and the risk of disease It seems to be a paradox not to go out and hope to buy necessary epidemic prevention materials In this regard, people turn their attention to medical e-commerce to seek solutions First, the Spring Festival, just past the development profile, benefited from the concept of home-based, pharmaceutical e-commerce is unprecedented On the one hand, residents' recognition of medical e-commerce has gradually increased, and the number of active people has grown rapidly According to Analysys data, the peak number of active medical e-commerce during the Spring Festival reached 1.4821 million, an average increase of 5.44% Table 1 data source of daily active number of medical e-commerce during the Spring Festival: on the other hand, the residents have initially formed the habit of purchasing drugs through the medical e-commerce platform, and the sales volume of medical e-commerce is expected to increase significantly Huajin Securities believes that in 2020, the scale of pharmaceutical e-commerce is expected to further soar, with a year-on-year growth rate of 61% Table 2 source of market scale data of pharmaceutical e-commerce: Based on the Internet platform, the pharmaceutical e-commerce of Huajin securities organically combines traditional medicine and emerging Internet technology to provide users with services such as medicine purchase and delivery Its main feature is convenient, users can enjoy the services of purchasing medicine, distribution, medicine and so on without leaving home Some pharmaceutical e-commerce even provide users with the services of Chinese medicine boiling, which is very considerate It is not difficult to find that a strong user entrance and distribution channel is the core value of pharmaceutical e-commerce Therefore, the mainstream Internet companies have their own layout in this field, including Ali health, Jingdong pharmaceutical mall, pinduoduo pharmaceutical health center, etc In addition, some enterprises that focus on medical e-commerce are no inferior to these large factories, such as Jingdang fast medicine, 1 medicine network, Jianke, etc Take Dingdang fast medicine as an example Dingdang fast medicine is an o2o internet medical product Its main business is divided into two parts: Dingdang fast medicine platform and Dingdang smart pharmacy Dingdang fast medicine platform is mainly engaged in offline delivery service, providing 7 * 24-hour door-to-door delivery service for users; Dingdang smart pharmacy is its own chain drugstore, which can provide remote consultation, offline drug purchase, chronic disease management and other services Second, there are problems Although the development of pharmaceutical e-commerce has been nearly 20 years, it is still tepid From the annual reports of some pharmaceutical e-commerce enterprises, it is not difficult to find that, although the company has a huge flow and bright revenue, its profits have been losing money year after year, so it's not good enough There are three main reasons First, the particularity of drugs Drugs are not only commodities, but also different from general commodities On the one hand, the main body of drug use is people, and people's life is only once; on the other hand, the professional threshold of drugs is high, the ordinary people do not have rich drug knowledge, need to pass the examination and diagnosis of doctors, and can use drugs reasonably under the guidance of doctors, "information asymmetry" is very strong Second, the residents generally lack the habit of online drug purchase According to the statistics report on the development of China's Internet, by the first half of 2019, China's Internet penetration rate had reached 61.2% In the age structure distribution of Internet users, only 10.5% of them are over 50 years old The main audience of medical treatment is the elderly, who are not proficient in using the Internet, and are still accustomed to the traditional way of purchasing drugs in hospitals and pharmacies Third, medical e-commerce is difficult to achieve medical insurance coverage With medical insurance becoming an important part of residents' income, it has become a habit of people to buy medicine with medical insurance card However, at present, the whole medical insurance system is not open to medical e-commerce Therefore, for residents, although the medical e-commerce simplifies the process, it adds a lot of burden on the cost From the perspective of medical insurance, residents are more inclined to choose drugstores or hospitals Three the novel coronavirus pneumonia outbreak in the future trend, the national health and Health Committee issued many times, encouraged telemedicine services, and guided patients to purchase drugs online, so as to avoid cross infection caused by outpatient visits or drug purchase It can be predicted that the epidemic is expected to change consumers' drug buying habits, and the spring of medicine e-commerce may not be far away In general, medical e-commerce may present three major trends in the future First, online sales of prescription drugs have brought huge increase In the new drug administration law of 2019, it is clear to give green light to online prescription drugs with an inclusive and prudent attitude This means that pharmaceutical e-commerce can include prescription drugs in the scope of sales in strict compliance with the standard of unified online and offline drug management Under the background of strict control of the proportion of drugs in the current hospital assessment, in addition to the retail channels outside the hospital, some drugs are bound to flow to the pharmaceutical e-commerce, promoting the sales of pharmaceutical e-commerce to further improve The second is the improvement of supervision At present, the supervision of pharmaceutical e-commerce is still insufficient Because of the difficulty of tracing the source of online sales and the difficulty of punishment, pharmaceutical e-commerce has become a place where some fake drugs and inferior drugs can hide the dirt With the introduction of relevant laws and policies, such as market access of pharmaceutical e-commerce, Internet transaction behavior and service control, regulation of pharmaceutical e-commerce subject and market control, the supervision will be further enhanced, and some unqualified drugs will completely lose the hotbed of barbaric growth Third, the integration of pharmaceutical industry chain was accelerated The traditional retail pharmacy has a single service mode and low added value, and with the increase of rent and the aggravation of competition, the unit floor efficiency is declining In the future, the entity drugstore will rely on the development opportunity of medical e-commerce, transform from simple drug sales service to a series of value-added services based on drug sales service, extending to diagnosis and treatment service, health management, finance, etc., and build a closed-loop ecosystem of "medical + drug" health service Continuously improve quality and upgrade, promote online and offline collaborative development, and improve corporate profits In general, with the vigorous support of policies, the rapid development of the Internet, and the continuous improvement of e-commerce environment, the development prospect of pharmaceutical e-commerce is very broad But at the same time of rapid development, it also needs continuous improvement and steady development under the restriction of law Jeni turtle
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