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Recently, at the inauguration ceremony of Merck Electronics Technology China Center and Organic Light Emitting Diode (OLED) Material Production Base, Merck Electronics Technology business executives explained the business development strategy
in China in the past two years.
Digitalization calls for electronic core technologies
Digital call electronic core technologyDigital call electronic core technology "Merck has been investing in the electronics industry for decades, from liquid crystal displays to OLEDs, semiconductors and R&D services
.
"The rapidly changing world is accelerating towards digitalization, so Merck has taken a series of strategic initiatives to expand investment, strengthen layout, accelerate industrial transformation, and continuously strengthen its product portfolio
," he said.
Through a series of strategic mergers and acquisitions and integrations in recent years, Merck has become one of the electronic materials suppliers with the broadest and most comprehensive material product line in the global semiconductor manufacturing industry, covering all key aspects of wafer processing technology, and has long supplied more than 150 kinds of high-purity chemicals and electronic specialty materials
for more than 100 chip manufacturing companies in Chinese mainland.
"Semiconductor technology is the core of digitalization, and the development of the digital society calls for semiconductor core technology
.
By providing a platform such as the Electronic Technology Center, Merck will accelerate the development of semiconductor core technologies and allow customers to use new technologies
as soon as possible.
The key to being close to the customer is localization
The key to being close to the customer is localizationThe key to being close to the customer is localization "To be close to customers and close to the market, localization is key
.
Merck's localization practice can be considered from three dimensions
, he said.
"The opening of the electronic technology center and OLED material production base is a concrete embodiment
of Merck's strategy to strengthen localization.
"Merck's 354-year history is a testament to the importance of partnerships
.
Continued investment stems from market confidence
Continuous investment comes from market confidenceContinuous investment comes from market confidence "China's electronics industry is full of innovative development, which enhances Merck's confidence
in China's continued investment," Bi said.
Speaking of the OLED market, Angelo added: "Although the current market share of OLED is still very small, its growth rate will be very fast, Merck is very optimistic about this, I believe that OLED will become Merck's new growth engine
.
