Micromarketing leads the new trend of coating enterprise marketing in the Internet age

China Coatings Network
: The first World Internet Conference on the theme of "connectivity and shared governance" is being held in Wuzhen, Zhejiang Province. Now, the Internet has affected all aspects of people's lives, and in the mobile Internet technology, driven by micro-marketing models such as micro-blogs, WeChat and so on are also subverting the traditional marketing model, which makes many
coating enterprises
also feel that in order to seize the future development opportunities, we must keep up with the trend of the times. However, along with the
coating
enterprises competing to launch WeChat public accounts, it is inevitable that there will be a "things must be reversed" problem.
the core of micro-marketing is channel innovation, experience content innovation and communication methods innovation, its advantages are simple operation, information release fast, interactive, low cost. Compared with the traditional marketing methods, its products, channels, markets, brand communication, promotion, customer relations and so on are different, "micro-marketing" integrates all kinds of marketing resources, to achieve a small and broad, light and heavy marketing effect. Coating enterprises in order to achieve low-cost, cost-effective "micro-marketing", creativity and new means of communication is essential.
, to some extent, "micro-marketing" does play a very important role, and can even play a role in the sale of paint products four or two kilos. With the micro-platform APP has become the main communication tool on the network of friends, many enterprises and businesses have found the business opportunities and use it as a new marketing platform for products.
Many businesses value the marketing and promotion of micro-platforms because the cost of micro-marketing and the time required can be ignored, even if the attempt is not successful, the paint enterprises will not cause losses. However, in the maintenance of enterprise micro-platform, update on many paint enterprises are in a disorderly state, can not create value for users, but also lack of user sticky, not only can not attract fans, but on the attention of people caused trouble, the loss of paint enterprises their own brand image.
micro-marketing so that enterprises have a promotional platform, coating enterprises should make good use of this platform, improve the
coating brand
visibility, expand the influence of coating enterprises, and then seize the paint market share.