Miller Coopers began to unite the bar to fight back against Berwick

The row over raw materials between the two major American breweries continues.
since the Super Bowl ads began in February, Bethle has been attacking MillerCoors' Coors Light and Miller Lite beers for using "low-quality raw materials" called corn syrup, hop extract, and so on.
interviews, Mr. Berwick has said it wants to use the ads to increase transparency in the beer industry about beer raw materials.
MillerCoors has responded several times over the past month, stressing that corn syrup does not enter the final beer, and that corn syrup itself is different from high fructose corn syrup.
, MillerCoors has launched a counterattack, launching a new #Refresh called The Conversation.
, MillerCoors will install a batch of taps called The Coors Light in U.S. bars, offering free, limited-time events.
MillerCoors says that once Berwick mentions Coors Light on social networking sites and radio, the new beer taps will light up, and adults in the bar will get a cup of Coors Light that MillerCoors pays for.
the event was held in some bars.
New York, Philadelphia, Dallas, Las Vegas and Omaha, some bars are participating in the event, which begins March 22.
doesn't matter if the Coors Light beer tap really monitors Berweig's attacks in real time, MillerCoors' core of this campaign revolves around free products while fighting back against Berwick.
idea to offer free beer is said to have come from market research.
Based on a survey we conducted last week, 80 percent of premium light beer consumers said they just wanted a refreshing beer and didn't want to argue about the beer's ingredients," said Ryan Reiss, vice president of brand marketing at MillerCoors, a company that conducts the product.
so we'll meet them.
" other light beer product, is a prerequisite for MillerCoors' attack.
MillerCoors said on The 8th of this month, Miller Lite's growth is still good: Nielsen's data for the year ended February 23 showed Miller Lite's annual sales growth of 1.2% and sales growth of 0.2%, but Bud Light's sales and sales are declining.
the same time, MillerCoors chose a good counter-attacking point in time.
's college football game in March will attract a lot of consumers.
Every March, the main inter-university football game in the United States is the NCAA men's basketball championship game, with 68 teams completing intensive knockouts in 19 days, so March is also known as March Madness.
year's competition begins on March 19.
this isn't actually the first time Thatweiser has argued with MillerCoors.
2004, Berwick called its Best Beer the "King of Beer" and attacked MillerCoors' Miller Lite as the "Queen of Carbon Water" and "South African Company" - referring to Miller Beer, then the brand's holder.
had the largest market share at the time, with Miller Beer in second place, but only 18% in beer and 50% in Berweiss.
's then-campaign sparked public criticism of its sexism.
miller Beer also filed a lawsuit all the time, alling that Berwick encouraged employees and others to put "Queen of Carbon Water" stickers on Miller Lite bottles in retail outlets.
fact, Berwick's old employees also thought that The Fight was still the wrong decision.
I're a big trade industry, and the last thing you need to do is further commercialize it and talk about ingredients that nobody cares about," Bob Lachky, who has worked at Best Buy for 20 years and is The Chief Creative Officer of Berwick, said in a recent interview.
was a complete mistake.
" Bob Lachky left Broadway in 2009.
his time at Budweiser, he helped Budweiser launch advertising including Whassup, Budweiser Frogs, and I Love You Man.
" (Broadway, MillerCoors) both spat at each other and patted each other on the back.
every precious moment, every effort, every dollar you spend on this is money that could have been used to build a brand," says Bob Lachky.
"