Mixer enterprises should get rid of "price war" and take a new way of innovation and R & D

Zyzhan Guide: compared with foreign enterprises, there is still a big gap in the product quality and technical indicators of the mixer in China, especially in the mechanical performance and the material of parts, the mixing time difference and uniformity, and the mixing loading amount, which need to be improved In order to develop the mixer industry, the mixer manufacturing enterprises should give up the "price war" as early as possible, turn the focus of enterprise development to improve product quality, narrow the gap with the technical performance of foreign enterprises, and develop new markets by improving the internal management mechanism of enterprises, understanding the needs of users With the rapid development of domestic economy, the mixer Market in China has become a member of high-speed development After years of development, the common mixers in China are: horizontal pear knife mixer, spiral belt mixer, gravity free mixer, v-mixer, double spiral cone mixer, etc Compared with foreign enterprises, there is still a big gap in the product quality and technical indicators of the mixer in China, especially in the mechanical properties, the material of parts, the mixing time difference and uniformity, and the mixing loading amount According to market survey, there are three main competitors in the mixer Market at present, one is the domestic mixer manufacturing giant, which is a well-known domestic enterprise; the second is the small and medium-sized mixer enterprise with a large domestic base, which has not yet built a mature brand; the third is the imported products of the foreign hybrid enterprises In the way of these enterprises' competition, most of them still regard the price adjustment as the "sharp tool" of their market competition, while there are not many enterprises that carry out technological innovation and independently develop products This kind of competition mode is not conducive to the long-term development of the mixer industry If most mixer enterprises still regard price adjustment as their main competition mode, then in the long run, the mixer Market will fall into the mire of "price war", and the phenomenon of "vicious competition" will appear in the mixer industry This not only violates the current equipment manufacturing industry, enterprises should focus on innovation, the market wave of transformation and upgrading, but also leads to enterprises in the mire unable to innovate, and Zui will eventually be eliminated by the market In order to develop the mixer industry, the mixer manufacturing enterprises should focus on improving the product quality, narrowing the gap between the technical performance of foreign enterprises, improving the internal management mechanism of enterprises, understanding the needs of users, and developing new markets