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China Coatings Network
:
coatings enterprises
to achieve great development, we must master the needs of consumers. And the ultimate goal of corporate marketing is to make their brand deeply imprinted in the hearts of consumers. Well, in the mobile Internet
, the
brand and marketing communication must not be with.
1.0 era is about selling products. 2.0 In addition to selling products, we look for the value of differentiated emotions that resonate with consumers, or talk about lifestyle, basically what everyone does. To 3.0, we love to talk about social values, the difference reflected behind where? 1.0 about the unique differences in products, 2.0 about the emotional value of the brand, or lifestyle, basically a I said you listen, to the 3.0 era, we want brand shaping, this brand is not only the industry, or product differentiation support brand building, but more is your brand building to have positive energy, how our brand and consumers concerned about the needs of the whole social values. This is the key to brand breakthrough.
3.0 has changed a few things, the first from "I" marketing to "us" marketing, we will define who our consumers are? What do we mean? In fact, when we started to define our customers, we were not just defining our target audience from this consumption-driven product, we should be defining our target audience from a fan's point of view, what is a fan's point of view? The fan's point of view is a group of people who share values, which is that people aggregate our consumers with values, not from the perspective of consumer buying to define our target customers, which is a big difference between being a consumer and being a fan.
"Marketing communication in the Internet age needs top-level design", needs insight into the times, consumer insight, product insight, at the same time, the use of Internet marketing communication of the six tactics, namely, connectivity, experience, door-to-door, platform, content, media.
society is constantly updating progress, consumer taste is also step by step,
coatings
enterprises in the competitive market to "kill a blood road", "insight is very important." In the mobile Internet age, how do you communicate and communicate with consumers? The premise is that your insights are important.
Insight has three levels, the shallowest is your product insight, product differentiation, and a little higher is what we just said, our brand, our products sold to whom, this is consumer insight, in the consumer insight above, the highest is your brand's insight into the times, and this era of insight, it and your brand can establish a close relationship, not casually to insight.