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China Paint Network:
, do not need too many channels, as long as your products into the consumer's mobile phone, is the best marketing." "Cremant Stone, the world's marketing guru, once said so. Over time, this sentence has gradually been confirmed. In recent years, the rapid development of the mobile
,
coating enterprises should keep pace with the times, grasp a new marketing model, in order to follow the trend.
According to China Mobile Internet "Smartphone APP Advertising Marketing Value" research report shows that due to a high degree of precision marketing and strong interactive marketing capabilities, smartphone APP is gradually favored, mobile APP ads are significantly higher than the average visible, scanned, attention is significantly higher than the general web banner ads, of which the proportion of attention is more than 40%, is twice the page banner.
the number of mobile Internet users has reached 464 million, it is clear that mobile phones have become the largest Internet terminal, China's Internet has entered the era of mobile Internet. And
coal
enterprises to carry out APP marketing has low development costs, easy to be accepted by the target audience, can provide accurate services, close to stick to customers and help promote and other characteristics, so APP marketing has become an important part of many enterprises social media marketing.
present, the rapid development of China WeChat, all industries are grabbing this blank market, but also to give traditional paint enterprises a huge marketing stage and show their marketing ideas and talent opportunities. After the outbreak of WeChat business model, many paint enterprises are also quickly for the marketing model, by WeChat large platform to build their own proprietary platform.
However, coating enterprises to weChat marketing to pay attention to skills, can not be a boring introduction of products, but also to consider the feelings of consumers, improve brand recognition, do not let consumers be deceived. In addition to content marketing, paint enterprises should also take advantage of the advantages of the brand, the maximum efficiency of brand value to achieve a higher reputation.
conclusion: Today, information is so widely available that it is no longer easy for paint companies to become the focus of consumers' eyes. Paint enterprises only always pay attention to the development of the industry, clever use of a new marketing model, in order to seize the market opportunity.