echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Food News > Food Articles > Mooncakes "slim down" style: the weight of mini packaging simple.

    Mooncakes "slim down" style: the weight of mini packaging simple.

    • Last Update: 2020-09-30
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    Fresh meat mooncakes, ice cream mooncakes, mooncakes eaten with small ingredients... Although there is still some time to go until the Mid-Autumn Festival, the mooncake market has already become lively. On the evening of September 19th, the reporter came to Beijing Fengtai District box horse fresh Dacheng Road shop found that the entrance has long been a variety of moon cakes "dominant", now baked mooncake stalls are crowded with consumers.
    "This ready-to-baked mooncake each about 60 grams, especially crispy, buy home can be directly as a snack to eat, affordable." Zhang Lan, who is buying fresh crab mooncakes, told reporters that he used to like to buy gift boxed mooncakes, although the taste is more, but after buying back can really eat very little, the weight is an important reason.
    reporter visit found that in the "saving, anti-waste" environment, this year's moon cakes "slim" and "light" style has become a marketing point for many businesses. "In order to avoid the waste caused by consumers not eating for a while, so that consumers can taste more taste, this year's mooncake specifications have become smaller. In previous years, each piece of weight in 80 grams, 100 grams, this year to each piece of 60 grams mainly. Hu Xiliang, head of Jiangsu Nanjing Small Suzhou Food Co., Ltd., said.
    the mooncake specifications become smaller at the same time, gift box packaging is becoming more and more simple and environmentally friendly. China Baked Food Sugar Products Industry Association released the "2020 Mooncake Industry Trends Report" shows that most of the price of mooncake gift boxes concentrated in 80 yuan to 160 yuan, the middle-priced products are still the main market products.
    reporters in a number of supermarket mooncake sales area to see that most mooncake packaging gift boxes to the Mid-Autumn theme elements, in addition to moon cakes do not see other luxury gimmicks. Other mooncake packaging is also mainly traditional cultural painting, and the price is relatively people-oriented, mostly in 100 yuan to 200 yuan, some have discounts.
    in the packaging materials, moon cake gift box also presents a simple, environmentally friendly features. For example, with the grassland wind of xibei noodle village moon cakes, not only in the raw materials to add grains and specialty noodles, keep up with the current trend of light food, its mooncake box is also made of sugar cane slag, very environmentally friendly.
    is worth noting that mooncakes are no longer the "patent" of mooncake companies, and many restaurants have introduced distinctive mooncakes. In other words, mooncakes have become standard peripheral products in some restaurants. For example, the introduction of spicy beef and other 4 kinds of innovative flavor moon cakes, with spicy, spicy, original 3 kinds of hot pot mooncakes, netizens said "a box of mooncakes as if the bottom of the sea fishing package back home." "Jing Faner" full of Beijing Huatian diet, launched a lot of young new products, moon cake gift box accessories design is also quite exquisite, selected "blowing sugar man" "fried oil cake" and other old Beijingers living scenes and "saving rent" "squeezing subway" and other new Beijingers life experience two series of exquisite refrigerator stickers, much popular with consumers.
    note that the way consumers buy mooncakes has also changed significantly this year. Affected by the outbreak of new crown pneumonia, mooncake online sales are unusually hot. Since the launch of pre-sale of mooncakes on August 20th, pre-sale has increased by 68% year-on-year, according to Suning Group. Suning shopping related to the person in charge said that this year's Mid-Autumn Festival and the National Day holiday linked, many young people working in the field choose to go home for the holiday, stimulating the growth of pre-sale of moon cakes. In September, after the official start of sales of moon cakes, sales increased by 156% year-on-year, with several brands selling more than 10,000 boxes a day, reaching a maximum of about 60,000 boxes.
    statistics, China's mooncake sales reached 1.38 billion in 2019, sales reached 19.67 billion yuan, an increase of 7.9% year-on-year. Industry insiders expect that china's mooncake market sales will continue to maintain steady growth this year. This is also evidenced by the growth in the number of mooncake companies. As of September 17, based on the industrial and commercial registration, the number of new mooncake-related enterprises in China this year is close to 1300.
    , while the industry is in hot air, mooncake companies are also facing higher consumer demands for quality. Reported that this year's mooncake consumption ushered in the 3.0 era, that is, health nutrition has become the new fashion, health, green, low-sugar mooncake sales are hot. This also means that moon cakes more and more return to the "eat" nature, moon cake enterprises only pay more attention to the taste of the product itself, continue to increase product innovation, the use of new raw materials, new technology, in order to occupy a place in the market.
    .
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.