More than 60% of residents use e-commerce platformto to buy drugs 5.8 times per person per year

At the end of 2019, the newly amended Drug Administration Act banned online sales only for some special drugs, opening the door for e-commerce to sell drugsA sudden outbreak in 2020 will further accelerate the migration of residential drug-buying channels to the onlinerecently, Ai Rui Consulting released the "Chinese residents purchase drug research white paper" (hereinafter referred to as "white paper"), research and analysis of the pharmaceutical e-commerce platform in the competition with offline pharmacies, O2O platform advantages highlighted: during the outbreak, pharmaceutical e-commerce platform timely supplement drug supply, strengthen information symmetry, supply and demand matching, omni-channel distribution capacity to meet the surge in demandcrisis and machine coexist, as Professor Chen Chunhua put it: "When the crisis becomes the operating environment, the crisis is already the condition of operation rather than the constraint stake." "
from late February to early March this year, Zhejiang Provincial Consumer Protection Commission commissioned a third-party agency to conduct a network surveyAccording to the survey, 53.15% of respondents had purchased medical supplies onlineAfter the outbreak, the number of online drug users increased by 16.86 per centThe main motivations for choosing online channels are: "Buying convenient, do not have to go out purposely" accounted for 80.65 percent, "logistics convenience, can be delivered in time" accounted for 51.34 percent, "rich category, large choice" accounted for 43.01 percentpharmaceutical e-commerce quietly accumulated 10 years of potential to start erupting, pharmaceutical B2C model is becoming the mainstream way to buy drugsthe White Paper research data also side confirmed this fact, e-commerce platform has become an important channel for China's residents to buy drugs, 60.3% of residents said that in the past year has used the e-commerce platform to buy drugs, and the frequency of purchase of drugs has reached 5.8 times per person per yearanalyze its causes, which are closely related to the supply of pharmaceutical production capacity and the demand of users in Chinaon the one hand, there are more pain points in the traditional way of purchasing drugs, offline pharmacies are limited by the limited variety of physical stores, and the interest-driven sales sense is strongAnd the pharmaceutical e-commerce platform aggregates a large number of pharmaceutical retail enterprises, relying on the large sKU reserves of many pharmacies, can provide patients across the country with the required drugs, increase the availability of medicines in remote areasAt the same time, based on the transparency of information on e-commerce platform, consumers facilitate price comparison, to reduce the cost of drugs, reduce the cost of drug useDuring the epidemic, these advantages were gradually enlarged, in the anti-epidemic process, the B2C platform effectively guaranteed the supply of slow-disease drugs in many remote areas of the country, in the deployment of medical protective substances, drug price control also played a key roleon the other hand, chronically ill people need to "reduce the burden" of buying medicinesChronic disease patients need to prescribe medicine regularly, with the characteristics of re-purchase, stability, high cost, etc , offline purchase of drugs face "long waiting time in the clinic" and other issues In the special cases during the outbreak, patients with chronic diseases as susceptible people, offline purchase of drugs there is also a risk of cross-infection At this time, a full range of drugs, affordable medical e-commerce platform naturally become the first choice for chronic diseases and rare patients to purchase drugs The crisis brought about by public health events highlights the importance of medical e-commerce Affected by the outbreak, the Internet health care system of "online consultation and online drug purchase" has gained more recognition from residents According to the White Paper, which , nearly 90% of residents have expressed their willingness to try e-commerce platforms to buy medicines The top three factors that drive consumers to choose a pharmaceutical e-commerce platform are "more brand choices," "more security" and "lower prices." advantages such as the rich variety of medicines, drug parity, and drug accessibility in sinking areas, so that the Pharmaceutical B2C model can better meet the needs of society and create greater social value for consumers the White Paper points out that the advantages of the e-commerce platform experience are derived from price parity The price information of drugs sold online is highly transparent, multi-party comparison can be carried out, the cost of drugs can be reduced appropriately, and the marginal cost of selling drugs online is much lower than that of decentralized offline pharmacies in addition to the drug price advantage, one of the important advantages of the pharmaceutical e-commerce platform is a variety of drugs, the number of SKUs of the mainstream e-commerce platform is more than 10-60 times the number of offline pharmacies Whether it's home-ready medicines or medicines for chronic and rare diseases, users can buy them on the pharmaceutical e-commerce platform online shopping for medicines is efficient and fast, regardless of time and space In the aspect of drug accessibility, the natural attribute of the centralized supply of e-commerce, and the complete type of medicine, make up for the limited short plate of drug in the physical pharmacy Users can buy medicines online from home, choose to distribute to the door, buy local retail pharmacies inconvenient to buy drugs, reduce transaction costs The value of low-tier cities and remote areas is particularly evident, and at the same time, the pharmaceutical e-commerce platform provides regular pharmacist/physician consulting services to effectively compensate for the shortage of pharmacy pharmacists and drug resources in low-tier cities During the outbreak, the national mask production increased more than 6 times year-on-year, alcohol and other related medical resources have also increased significantly, in the e-commerce platform with the help of logistics channels, these medical materials can be quickly and accurately delivered to low-line urban residents in addition , the convenience of e-commerce platform purchases has also been recognized by most consumers With the advantages of online information connectivity, the pharmaceutical e-commerce platform can also further enhance the purchase experience by integrating user demand data, rationalallocation of medical resources, and remotely providing services to residents (such as blood glucose/blood pressure monitoring, medication guidance, etc.) in general, with the strong support of the policy, the continuous improvement of the e-commerce environment, the development prospects of medical e-commerce is particularly broad, along with the city sinking, the social value of the pharmaceutical e-commerce platform will become more prominent.