More than 97% of the bird's nest ingredients in such products as Swallow's House are sugary water, and the "Chinese slug" scam model is back.

the original title: Yan's House and other products more than 97% of the bird's nest ingredients are sugar water, "Chinese slug" scam model againthis newspaper special comprehensive report"Chinese fine" health care products, known as "The fine", the whole factory is only one slug! Twenty years ago, when the scam was uncovered, the whole country was in a state of outrage. There is no Chinese essence, and the same model of the scam, "that dragonfly", turned into a "bird's nest", again.According to "Consumer Report" and "Changjiang Business Daily" and other reports, Brandan's, Tongren Tang, Yan's House, KangFuli, Lei Yun, SHOYO light oxygen light swallow and other brands, more than 97% are sugar water and thickeners, the test of several ready-to-eat iced sugar bird's nest results show that the product has almost no nutritional value, salivary acid and protein content is far less than 5 yuan of eggs and 2 yuan of milk. But it is sold to consumers by the star-studded price as a luxury marketforite.According to the , the testing body selected salivary acid, protein, dry bird's nest content, solid-shaped content and the total number of colonies, E. coli, salmonella as the indicator, carried out the relevant tests.test results showed that six ready-to-eat icing sugar bird's nests had little nutritional value. Saliva acid and protein content is far less than 5 cents of eggs and 2 yuan of milk. The actual amount of bird's nest added is poor, sugar water is the main ingredient. Confora and Brandian bird's nests were only 0.67g/bottle and 0.77g/bottle respectively, while the average content of the six products was only 1.4g/bottle, with icing sugar, water and thickeners accounting for at least 97% or more.these so-called luxury ready-to-eat iced bird's nests, the health benefits are almost negligible.and test products all the product microbiological indicators are to meet the requirements of commercial sterile, indicating that the health condition can also be., according to the traditional concept, bird's nest is regarded as a luxury health care product because it contains two special nutrients:
salivary acid
and
protein
., salivary acid and protein in bird's nests are said to have improved memory, antiviral and beauty, respectively., the higher the salivary acid and protein content in the bird's nest, the better the nutritional value and quality. In the bird's nest industry standard, the bird's nest is also divided into

,
level
and
secondary
.the super bird's nest is the best nutrition and quality of all kinds of bird's nest products, protein content should be more than 50%, salivary acid content should be more than 10%;and ready-to-eat iced bird's nest cans and other reprocessed bird's nest food, is not the bird's nest itself, bird's nest is only one of their ingredients.how much protein and salivary acid are in this health food? How much nutrients can a small bottle of bird's nest supplement?test results found that the protein and salivary acid content in the six ready-to-eat ice-sugar bird's nests were severely reduced
, to almost no, and the nutritional value was greatly reduced
.in terms of protein, the average content of the six products is only 0.48 g / bottle, less than 1g. The highest-content bottle was only 0.71 g/bottle, while the hot-selling Yan's House and Tongren Tang were 0.46 g/bottle and 0.67 g/bottle respectively, while the old son Brandian had the lowest content, at 0.25 g/bottle.Liu Shaowei, a professor at the Center for Food and Drug Regulatory Research at East China University of Technology in , told reporters that the magic role of the relevant bird's nest brand in the publicity is not in line with the actual situation. "Dry bird's nests contain about 50% protein, 30% carbohydrate, about 10% moisture and some minerals, and don't contain anything magical, " says Professor Liu. Protein nutritional value is not very high, and the highest quality protein is found in everyday foods, such as milk and eggs. Professor Liu Shaowei, , stressed to reporters: "As a result, the nutritional value of bird's nest is far less than the source of protein that is customary, but it is much more expensive." " with star support, with all-round advertising, long-term bombing! Let lies become the truth that consumers have to believe, this is the marketing tips of some brand bird's nest.star Liu Jialing endorses Yan's House, which cost 5 million yuan for two years from September 2008 to September 2010. In 2015, Ms. Liu worked with Yan's House again, she said at the scene, "I'm eating the bird's nest in the swallowhouse." Although endorsement advertising fees have not been specifically disclosed, but industry insiders said that for the hiring of international stars, endorsement advertising costs will not be less than 7 figures., economist Song Qinghui said in an interview, "Yan's house hired Liu Jialing as a spokesman is justified, but if found to be suspected of 'false propaganda' to deceive consumers, then the spokesman, even film and television stars, should also bear the relevant legal responsibility." " ready-to-eat icing sugar bird's nest has little nutritional value, salivary acid and protein content is far less than 5 cents of eggs and 2 yuan of milk, but was sold to consumers at an average price of 458 yuan, a cause is intriguing.has consumer experts told reporters that Chinese consumers are very easy to be confused by a variety of dazzling marketing ads, again and again, but also with our advertising supervision loopholes have a relationship.that year Ma Junren Majiajun made the achievements of "a dragonfly" of the "Chinese slug", today a group of stars achieved "ready-to-eat icing sugar bird's nest."set or that set of ways, consumers or that group of consumers, "that dragonfly" into "this bird's nest."
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