Mr. Ye Wei, President of Bauhinia Coatings Group, will be a guest of CCTV Securities Information Channel's "Glory Road" section.

Bauhinia
Paints
Group President Mr. Ye Wei will be a guest CCTV securities information channel "Glorious Road" column
Recently, 2016 CCTV large-scale role model inspirational talk show "Glory Road" selection activities nationwide, this column group deep into the typical representatives of all walks of life, in-depth excavation of individuals and brands of China's role model strength. "Glory Road" is a CCTV Securities Information Channel launched a studio combined with real-life shooting of large-scale inspirational talk show, good at a unique perspective, sincere exchanges and detailed description, analysis of the social elite in all areas of the backstory, to the chinese audience to present our era's most outstanding industry representatives and their unique spirit. As a leading brand in China's coatings industry, Mr. Ye Wei led the Bauhinia Coatings Group by virtue of excellent product quality and a wide range of brand influence, among many competitors stand out, successfully selected for the "Glorious Road" column group field visit to shoot the only
paint enterprises
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days ago, the column group came to the modern production base of Bauhinia Coatings Group in Jinshan, Shanghai, as well as the research and development center located in Zhangjiang Gaoke, Shanghai, to conduct a comprehensive and in-depth study of the Group's corporate culture, brand positioning, product development concepts, manufacturing processes, quality management and other aspects, and through the Group President Mr. Ye Wei, Vice President Mr. Zhai Zixuan and outstanding technical researchers, a comprehensive understanding of the Bauhinia Coatings Group's brand development history, main business, and the future vision of the enterprise.
Mr. Ye Wei, President of Bauhinia Paint Group, inspected the production workshop
Mr. Ye Wei introduced to the CCTV Securities Information Channel column group, "Bauhinia paint was founded in Hong Kong in 1982, entered the Chinese mainland market in 1987. In the early stages of development, Bauhinia paint through the quality of excellent products in China to establish a certain brand awareness, in corporate values, product reputation, sales network has a non-replicable advantage. With the upgrading of consumer demand and the development of Internet technology, Bauhinia paint has increased the strength of brand building. In the future, Bauhinia Paint Group will continue to uphold the 'focus on painting, heart in people' spirit of enterprise, is committed to environmental protection products and quality services for Chinese families to build a better living environment. At the same time, the Group will continue to increase the importance of talent, attract more talented people to join, to help China's paint industry take off.Mr. Ye Wei, President ofBauhinia Paint Group, interviewed
It is understood that Bauhinia paint has been deep into the Chinese paint market for more than 30 years, focusing on the field of coatings and continuous innovation, and constantly research and development of environmentally friendly coatings products to improve the quality and innovation of the living environment of Chinese families, has now become one of the most popular
paint brands in the Chinese market
In order to promote the sustainable development of the coating business and enhance the overall competitiveness, its parent company Ye's Chemical has made great efforts to optimize the integration of the coatings business, and on January 1, 2015 officially established the Bauhinia Coatings Group. At present, Bauhinia Paint Group has "Bauhinia paint" "Hengchang" and "Dachang" three major paint brands, the scope of business covers home furnishings civil paint, engineering, furniture, heavy industry, toys, digital coatings and paint resins and other fields.
The rapid development of Bauhinia Coatings Group and its continuous adhering to and carrying forward the "focus on paint, intentions in people" spirit of enterprise, successfully attracted a large number of outstanding talent to join, with many years of experience in the management of the world's top 500 multinational enterprises, Vice President Zhai Zixuan is one of them.
Mr. Zhai Zixuan, Vice President of Bauhinia Coatings Group, was interviewed
When asked why he chose to join Bauhinia Coatings Group, Mr. Zhai Zixuan said, "The Bauhinia Coatings Group is different from traditional family-owned enterprises, in management methods, business ideas, research and development. Investment and other aspects more in favor of multinational enterprises, especially 'focus on the paint, heart in the people' spirit of enterprise will be the whole team and partners tightly together, so that Bauhinia flower in more than 30 years of rapid changes in the market environment, has maintained an unbeaten position. Another important reason is that I would like to see the rise of a local Chinese brand and help to go international and show the world the strength of Chinese manufacturing, and Bauhinia Coatings Group is a very suitable platform.
it is worth noting that this field trip is CCTV securities information channel "Glorious Road" column group into the excellent enterprises, reporting excellent enterprises and wonderful people one of the stations, Bauhinia Paint Group is the only selected one of the paint enterprises. As a typical representative of China's paint industry, Bauhinia Paint Group witnessed the development of the Chinese market economy and grew with it, becoming a well-known Chinese paint brand, which is consistent with the CCTV securities information channel "Glorious Road" column group "taste brilliant life, look back on the glorious road" program purposes. Column group said that in the field interview shooting process, the Bauhinia Paint Group's "intention" left a very deep impression, I believe that Bauhinia Paint Group is the typical representative they are looking for, can establish positive values for the public, to provide positive energy.
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