Multinational food giants such as McDonald's have stopped using artificial additives

According to China Voice's CCTV News, the standard and regulatory issues of food additives may continue to "trouble" Chinese consumers for a long time, not only from the frequent exposure of corporate irregularities, but also from the major multinational companies when removing additives "internal and external differences." Multinational food giants collectively stop using artificial additives, china will not implement.as early as June 4th, U.S. fast-food brand Seindor announced that it would gradually remove an artificial flavor, pigment and preservative from North American restaurants over the next year and a half. In recent months, several food giants, including Yum and McDonald's and Nestle, have also said their products should use healthier, more transparent ingredients. Unfortunately, these "healthy" claims lie only in the U.S. domestic market, not in Chinese mainland market.as early as May 26, Pizza Hut and Taco Bell, two of Yum's restaurant chains, announced plans to remove artificial colors and flavors from their food. McDonald's Usa announced in March that it would stop selling chicken using human antibiotics and provide milk from cows that do not inject artificial hormones, a change that is expected to be completed within two years. That would have been a good thing, but the giant's "health claims" were questioned because, without exception, they pursued a "inside and outside" strategy, in which most of the changes were implemented only in the U.S. market.fact, the phenomenon of "Europe and the United States banned, China still exists" has been bothering Chinese consumers. In the minds of many Chinese consumers, "food additives" are often more associated with food companies for profit, illegal production, and even have been "demonized". There are also food industry professionals said that the issue of food additives only in China has received such a high degree of attention, multinational enterprises in the production, management and self-discipline is more mature, in the use of additives are mostly in accordance with legal standards. And the Chinese market illegal addition of behavior is constantly exposed, and the entire market environment is still in the stage of stopping illegal addition, has not yet formed a reverse enterprise initiative to improve and upgrade the level of additives. Europe and the United States is not the same, consumer food safety needs are met, the next step is the demand for health, enterprises must upgrade, otherwise they will not be able to meet the needs of consumers, will be abandoned.