Myocardial disease is a focus, and the market for muscle health is increasing

The number of muscle health products in the Asia-Pacific region is increasing as the trend of aging increases and consumers become aware of myopathy. Amyopathy is a new form of geriatric syndrome that refers to a decline in skeletal muscle mass caused by increased age, accompanied by symptoms of decreased muscle strength and/or muscle function. John Burstow,
director of sales and business development at
TSL, points out that there are three main factors driving the muscle health market.three major factors driving the market the first is the aging of the population, as this age group consumes a large number of dietary supplements. In addition,
people over the age of 60 are most likely to develop myocardial dystrophic disease, an age-related disease characterized by decreased muscle mass, strength and function. Clinical studies have shown that muscle strength is a major determining factor in mortality in this group of people, and the higher the muscle strength, the lower their risk of mortality and cancer.fact, muscle loss begins at
age of 41. On average, each person's muscle mass decreases by 8% to 15% every 10 years, and after the age of 40, muscle loss increases.second factor is increased consumer awareness of preventive health care. For example, many older consumers are now taking supplements with glucoseamine, cartilage, fish oil, calcium and vitamin
D to prevent osteoporosis. It is clear that consumers did not know much about osteoporosis in the past. Osteoporosis was not considered a disease until 1994. Until then, international guidelines on osteoporosis and the diagnosis of public education were available.In the case of amyopathy, for example,
world health organization identified it as a disease in 2016. Since then, diagnostic guidelines have been developed to make health care populations more aware of them. The same is true of osteoporosis, which is a sign of the rise of the market for muscle health products. However, a fully fledged market also requires a wide range of consumer health awareness, prevention and treatment options.third factor is the growing number of self-directed consumers who don't just rely on advice from healthcare professionals, they tend to make their own medical choices. In short,
all three trends are conducive to the development of muscle health as a new consumption category., we are now at the origin of the next emerging trend, the last wave is bone health and osteoporosis, the next wave will be muscle health and muscle dystrophia. Over
next five years, muscle health will become a top priority as doctors focus more on muscle health and consumer awareness of myocardial disease increases.with age, consumers are constantly looking for ways to treat muscle health. Doctors and researchers are focusing on muscle health solutions, and governments are aware of the socio-economic burden of myocardial disease and will seek solutions from industry to address this challenge, which is also driving the market forward.HMB or Preventable MyopathyStudies have shown that
-β-hydroxy-β-methybutyric acid (HMB), a naturally occurring ingredient in human muscle cells, is a key factor in maintaining muscle health. It is achieved mainly by accelerating the synthesis of muscle proteins and reducing the breakdown of muscle proteins. However, HMB levels decrease in the blood as we age, and since there is only a small amount of food, additional supplements are needed and have been shown to increase the amount of HMB in the body.after supplementing
HMB, people in their 70s showed better levels of fitness, maintaining their physical fitness by reducing body fat percentages and increasing fat-free mass. In addition, TSI's HMB products have improved muscle health in bed rest patients. For example, a study involving people between the ages of 60 and 74 showed that patients who ate HMB lost 0.17 kg of muscle mass after 10 days of bed rest, and those who did not consume HMB lost 2 kg of muscle mass.addition, coffee and protein are also effective in improving muscle health. A study in South Korea showed that eating coffee helped maintain muscle health and prevent muscle dystrophicity, while a study in Japan showed that insufficient protein intake increased the risk of muscle dystrophic disease.