National dietary health is urgent, and Yili's simulated breast milk nutrition research gives the "feeding bottle" a healthy era

Whether to "eat" boldly or "eat healthily" has become a national problem.

Take the recently popular beverages as an example, the market has been polarized.
On the one hand, milk tea has been upgraded from 5 yuan 2 cups years ago to 30 yuan a cup of light luxury fruit tea and milk tea.
The more ingredients are added, it becomes a cup of "Eight Treasure Congee".

On the other hand, the bubble water brand known as "0 fat, 0 calorie, 0 sugar" is going public, and its stock price is rising, behind it is countless fans.

This phenomenon reflects the general mentality of consumers: love to eat, but also care about health.
Under the entangled consumption trend, is the health of Chinese people okay?

Healthy diet is urgent

The young people in this class actually "knowledge" about their own health.

The "Shanghai White-collar Health Index Report" shows that in 2019, the abnormal ratio of Shanghai white-collar medical examinations was as high as 98.
75%.
Two-thirds of the post-90s said they dare not read their own medical reports.

The "White Paper on China's Urban Population Health" issued by the Chinese Medical Doctor Association pointed out that nearly 60% of white-collar workers are in a state of overwork, while the proportion of "healthy people" in the true sense is less than 3%.

What caused the decline in the health index of most people?

From the perspective of lifestyle and diet, physical diseases, especially chronic diseases, are mostly caused by "eating".

The recently released ``Scientific Research Report on Dietary Guidelines for Chinese Residents (2021)'' shows that high oil and high salt intake is still widespread in my country, and the consumption of sugary beverages by teenagers is increasing year by year.
Whole grains, dark vegetables, fruits, milk, fish Shrimp and soybeans are generally inadequate.
Overweight and obesity have become an important public health problem, and diet-related chronic diseases have become increasingly serious.

"Eating" has become the core issue of national health in 2021.

Which types of people’s health needs special attention? The "Scientific Research Report on Dietary Guidelines for Chinese Residents (2021)" emphasizes that the nutritional problems of key populations such as infants and young children, pregnant women, and the elderly should receive special attention.
Among them, the health of pregnant women also includes the children in the mother's body, so the dietary nutrition of infants and young children needs more attention.

Nutrition during infancy affects lifelong health.
Qin Huaijin, Director of the Department of Maternal and Child Health Care and Community Health of the Ministry of Health, once stated, "International medical experts and nutrition experts have confirmed through a large number of studies and put forward the theory of 1000 days in the early life.
The first 1000 days of life, that is, the period from pregnancy to 2 years old.
Maternal and infant nutrition affects the health of a person's life.
" Malnutrition in this period brings short-term and long-term harm to children is irreversible and irreparable.

Therefore, the main source of nutrition in infants and young children-milk powder is very important.

Eating "good" is a problem

From a global perspective, the dietary health of Chinese people also needs to refer to the leading countries in global dietary health.

At the two sessions this year, Sun Baoguo, academician of the Chinese Academy of Engineering and president of Beijing Technology and Business University, put forward a proposal on "accelerating the improvement of food nutrition and health technology innovation capabilities.
" Sun Baoguo pointed out that the research work related to food nutrition and human health in my country has been carried out late, and there is still a big gap between the overall development level and the world's leading level, and there are multiple problems.

At the same time, Sun Baoguo said that in the face of many problems in the country's major needs for food nutrition and health, it is necessary to strengthen continuous research on food nutrition and health technology innovation, improve my country's food nutrition and health technology innovation capabilities, and meet the people's continuous upgrading of high quality.
Life is especially the need of life and health.

Although my country's food nutrition needs to be improved urgently, it is undeniable that many companies and products have made significant achievements in the field of food health, which has important reference significance for how to develop domestic food nutrition work in the future.

For example, in the field of milk powder where the health of infants and young children is crucial, my country's well-known dairy company Yili successfully ranked among the "Top 5 Global Dairy Companies" in 2020.
Its domestic milk powder leading brand, Yili Jinlingguan, has achieved a global lead in technological innovation, technology and brand The influence continues to increase.

(Yili successfully ranks among the "Top 5 Global Dairy Industry" in 2020)

This achievement is of great significance to the Chinese milk powder industry and Chinese consumers.
On January 1, 2018, the ``Administrative Measures for the Registration of Infant Formula Milk Powder Product Formulas'' promulgated by the State Food and Drug Administration was officially implemented, requiring all milk powder products to register their formulas before they can be marketed.
It is called "the most stringent in history.
Milk powder policy".

After the implementation of the New Deal, a large number of existing brands in the industry have been eliminated, and Yili Jinlingguan has become the industry benchmark by virtue of its "Chinese patent formula".

In terms of formula innovation, as early as 2003, Yi Yi first started the journey of breast milk research in China.
Today, Yili has obtained 5 core formula invention patents, and 7 domestic and foreign patent authorization certifications[1].
These innovations have also been successfully applied to the Golden Collar Crown series of products, creating a powerful Chinese patented formula.

(Yili obtained 5 core formula invention patents)

At present, the "Chinese Patent Formula" owned by Yili Golden Collar, its patent for "Infant Formula Milk Powder Containing α-Whey Protein and β-Casein and Its Preparation Method" won the 16th China Patent Excellence Award.
This award is my country's only government department award that specifically rewards inventions and creations granted patent rights; "Nucleotide composition and its application in food" and other achievements have won national invention patents.

In terms of production innovation, Yili Jinlingguan is the first brand in the domestic dairy industry to pass the global food safety management standard system FSSC22000 standard certification, and it has obtained the first BRCGS global warehousing and distribution standard certification issued by BSI in the Asia-Pacific region.
It has also become the only one to win A Chinese milk powder brand in the TPM Award of the Global Manufacturing Excellence Award.
In 2020, Yili Gold will continue to win gold in the China Quality Technology and Innovation Achievement Publication Competition, and won the "supreme honor" in the quality innovation category of the competition-the model award.

Not only that, Jinlingguan also won the "National Quality Benchmark Award" led by the Ministry of Industry and Information Technology of the People's Republic of China, commissioned by the China Quality Association, and recommended by the Ministry of Industry and Information Technology of each province.
It is also the only dairy product brand that has won this award.
Yili Jinlingguan continues to receive various awards, which is a symbol of the rise of domestic milk powder.

(Yili Jinlingguan strictly controls product quality)

Yili Jinlingguan's continuous improvement in innovative formulas and innovative production is not only to make patented formulas have national certification, and milk powder products have won the favor of consumers, but also that its "patent quality" has led the development of the industry, defined industry standards, and better To protect the healthy growth of babies.

Accumulate and make history

How does Yili Jinlingguan achieve industry advancement?

On the one hand, Yili persistently invests in scientific research in terms of manpower and material resources.
Over the past 19 years, Yili has successively carried out R&D layouts in Asia, Europe, North America, and Oceania, and cooperated with top universities in the world.
After years of intensive cultivation, Yili has world-class R&D resources.

Yili has been the first to start breast milk research related work since 2003.
On the basis of continuous breast milk research, it integrates world-class resources.
In April 2018, the "Yili Maternal and Infant Nutrition Research Center" was officially upgraded to "Yili Maternal and Infant Nutrition Research".
Ymini (Ymini)[2]".

In addition to domestic resources, Yili Jinling also makes full use of domestic and foreign resources to serve Chinese babies.
For example, it has teamed up with Wageningen University, a top university in Europe, and established the Yili European R&D Center with more than 15,000 R&D personnel in the European "Food Valley".

Yili's R&D investment in China's breast milk is also beyond the reach of its peers.
It is understood that in 2019, Yili’s total R&D expenditure including breast milk research was 495 million yuan, a year-on-year increase of 16%, far ahead of other Chinese dairy companies [3].
This figure is almost the "ceiling" for the research and development of dairy companies.
Over the past 19 years, Yili has continued to innovate and make breakthroughs based on Chinese breast milk.

(Yili Jinlingguan builds a top scientific research team to deepen breast milk research)

In addition to the above-mentioned technical application, Yili also leads the development trend of breast milk research in China.
In May 2020, the Yili Institute of Maternal and Child Nutrition released a new version of the "White Paper on Breast Milk Research" that marked the latest achievements in China's breast milk research.
With leading achievements and innovative discoveries, it opened the door to the "Σ Era" of China's breast milk research.
It also marks that China's breast milk research has officially entered the era of system simulation from the era of nutritional fortification.

(Yili Golden Collar leads breast milk research into the era of fully simulating breast milk nutrition)

On the other hand, due to the rise of domestic milk powder, domestic consumers' awareness of Chinese milk powder brands has rapidly increased, and China's milk powder industry has entered the best period of development.
Yili Jinlingguan seizes the opportunity, insists on being consumer-centric, and constantly uses innovation and quality to meet the needs of consumers for quality, diversification and high-end.

From the perspective of consumption trends, parents in the new era, especially those born in the 1990s, are more rational in their consumption, and they no longer blindly pursue "foreign milk powder", but also pay more attention to the quality of milk powder products.
Based on this trend, Yili Jinling uses the core technology of "Chinese Patented Formula" to promote the optimization and upgrading of the milk powder industry, and uses its "patented quality" to gain the favor of Chinese consumers.

For example, Yili Jinlingguan’s "Ace Product" protection innovation uses the "six-dimensional easy absorption system", and through the systematic simulation and scientific matching of the six nutrient structures in breast milk, it has launched a powerful formula that fits the source of milk.
Caring for the "six-dimensional easy absorption system" not only achieves good nutrition absorption, but also enhances the baby's cognitive and self-care ability.

(Yili gold collar crown series products blessed by Chinese patent formula)

Yili Jinlingguan also made efforts to deploy high-end organic milk powder, grass-fed milk powder, goat milk powder, A2 milk powder and other fields.
The full range of Jinlingguan product lines cover "Ace Product" Jinling Guanzheng, New Zealand original original cans imported Jinling Guanrui grass-fed, original organic golden-collar Guan Senamu, small molecule benefit absorption golden-collar Guan Youzi lamb and A2 milk powder golden collar Guan Jinghu and others have brought more professional and diverse "quality choices" to Chinese parents.

It is also based on these innovations and efforts that in 2020, the performance of Yili Gold's leading market will rise against the trend, and the growth rate will be significantly higher than that of the industry.
The market performance is strong, and the high-end product line of Jinlingguan has become a new engine for its sales growth.

For 19 years, Yili Gold has been the leader in scientific research and adhered to the original intention of quality.
As a leading brand of domestic milk powder, it continues to use innovative scientific research to improve industry standards, build industry quality benchmarks, and drive the continuous upward development of the entire milk powder industry, escorting the healthy growth of Chinese babies.
.

[1] Yili obtained national patents: "Infant formula milk powder containing a combination of α-whey protein and β-casein and its preparation method", "Nucleotide composition and its application in food"

Chinese invention patent, patent number ZL200810241156.
3; Chinese invention patent, patent number ZL201510290842.
X; Chinese invention patent, patent number ZL201510291739.
7; Chinese invention patent, patent number ZL201510300587.
2; Chinese invention patent, patent number: ZL201680013841.
3 ; European invention patent, patent number: EP3266310; Australian invention patent, patent number: AU2016228670

[2] From the official website of Yili Institute of Maternal and Child Nutrition

[3] Financial report data shows that in 2019, Yili's research and development expenses were 495 million yuan, a year-on-year increase of 16%.

China's milk powder is the most expensive in the world, how much does the marketing cost account for? Feihe milk powder: over-the-year profit

Feihe made a financial report.
With a gross profit margin of 70%, it can be said that this is Moutai in milk powder.

Not long ago, Feihe Chairman Leng Youbin appeared on a talk show, saying, "Our R&D investment in infant formula is absolutely the world's first.
"

，，，，“”。

，。

，，，？，。“”，。，。

19994，，，WTO，。，，，，“”。，10。，，。。，、，1-2。，。

，“”，，，。，，。，，。，2020。，2020185.
93，134.
8，70%。74.
37。，、40%。，，。，，。2020，176.
74，41%，91.
4%95%。

，。，202079%，40%。69.
4%，77.
5%。，：，““。

，，700g351，501.
4/kg。，900g322，357.
7/。，900g406，451.
1/kg。，。，。

，，。2019，1755，250/900g，150/900g，、、、。：“100，。”，——，。，，。

“”，。，。，1000，，，，。、、，。，，。，，，。“，”。1000，300。500，“”；，“”。，，3004000。，“，”。，，，。，，，。，，。

2007，40%，，60%，，74％。

，，。。，，，，，。2018，。2020，，。，。2020，，，52.
634，36.
8%。

，2019。，2019，39.
35。

，2020，201913。，10、，，10，，。，50，。，，？

，，，，，，。

，，，，，，，，DHA、AA，DHA，。。，，，。

。，“”，201620200.
14、0.
151.
09、1.
71、2.
65。

，，5.
42；，，201718.
6，145，2.
2%。201817，110。，1.
321，1.
96%，2018、20191.
04%1.
24%。，。、，40%，。

，1%、，。，。2018，——。

，。2000，20161261，777。，，，。

，，，，。，，，。，，，。

：，

：，！