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    Home > Chemicals Industry > China Chemical > National Energy Group Holds RISE Brand Strategy Conference

    National Energy Group Holds RISE Brand Strategy Conference

    • Last Update: 2022-04-19
    • Source: Internet
    • Author: User
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      On February 25, China National Energy Group held a brand strategy conference in Beijing with the theme of "Creating, Sharing, Sharing and Prosperity"
    .

      Peng Huagang, member of the SASAC Party Committee and Secretary-General, pointed out at the press conference that at present, China's internal and external environment for development is undergoing profound and complex changes, the reconstruction of the global industrial chain and value chain has entered a critical period, and the role of brands in international competition is increasingly prominent.
    It is of great significance for the energy group to hold a brand strategy conference at the right time.
    It is expected that the national energy group will take this RISE brand strategy conference as an opportunity to vigorously promote the concept of building products, management tree products, fusion casting products, dissemination of sound products, and guarantee promotion.
    products, promote brand building with higher stance, greater strength and more practical measures, accelerate the creation of a world-class enterprise with excellent products, outstanding brands, leading innovation and modern governance, and accelerate the brand of "National Energy Group" on the world stage.
    bloom more brilliantly
    .
    "

      Peng Huagang emphasized that accelerating the building of well-known brands with international influence and competitiveness is the glorious mission entrusted to us by the central government.
    The new era calls for and breeds more, better and stronger Chinese brands.
    , The task is arduous, and it is more directional, more confident, and more powerful than ever to build a strong brand country; it is necessary to base itself on the new development stage, implement new development concepts, build a new development pattern, accelerate transformation and upgrading, improve quality and efficiency, Efforts to promote more brand products, brand services to the world, world-renowned
    .
    He pointed out that the SASAC will also strengthen overall promotion and classified guidance, focus on weak links, carry out special actions, and promote the new development of central enterprise brands more comprehensively and deeply
    .

      Wang Xiangxi, Secretary of the Party Leadership Group and Chairman of the National Energy Group, pointed out that the National Energy Group regards "first-class brand" as an important part of its corporate development strategy, adheres to innovation as its soul, quality as its foundation, and integrity as its root, so as to create a beautiful business card with global influence.
    Innovation put forward the RISE brand strategy, clarified the corporate purpose of "empowering the society and helping the economy", the corporate mission of "energy supply ballast, the vanguard of the energy revolution", and the corporate spirit of "practical, dedicated, innovative, and competitive".
    The core values ​​of "green development, pursuit of excellence", the brand positioning of "sustainable energy model" and the goal of "building a world-class brand"
    .
    Wang Xiangxi emphasized that the National Energy Group will take this conference as a new starting point to further strengthen the RISE brand awareness, promote the RISE brand strategy, implement the RISE brand action, demonstrate the pursuit of world-class value, and create a world-class brand; focus on strengthening energy security and supply.
    , focus on enhancing the performance, quantity and quality, focus on strengthening the transformation and deepening, focus on strengthening the reform and deepening expansion, focus on strengthening the self-reliance of science and technology, focus on strengthening the consolidation and improvement of party building, and lead the world-class group with the new achievements of world-class brand building.
    Enterprise construction, continue to forge ahead in the new journey of high-quality development during the "14th Five-Year Plan"
    .

      Since its reorganization and establishment, National Energy Group has attached great importance to corporate brand building, conscientiously implemented the strategy of brand power, carried out in-depth brand research and demonstration, formed the enterprise development strategy of "one goal, three types and five modernizations, and seven first-class", and proposed the RISE brand strategic system
    .
    National Energy Group was restructured from the former Guodian Group and Shenhua Group in November 2017.
    It is the world's largest comprehensive energy group, with a unique coal-circuit, port, shipping and chemical integration and a one-stop development model for production, transportation and sales
    .
    In 2021, coal production, sales and power generation will account for 18% and 14% of the country's total.
    Compared with the beginning of the restructuring, both operating income and total profit will increase by 36%, with an average annual growth rate of 9%, ranking 101st in the world's top 500.
    The "1+1>2" reorganization has been achieved, and it has been awarded Grade A in the business performance assessment of the person in charge of the central enterprise for consecutive years
    .

      Since its reorganization and establishment, National Energy Group has attached great importance to corporate brand building, conscientiously implemented the strategy of brand power, carried out in-depth brand research and demonstration, formed the enterprise development strategy of "one goal, three types and five modernizations, and seven first-class", and proposed the RISE brand strategic system
    .
    National Energy Group was restructured from the former Guodian Group and Shenhua Group in November 2017.
    It is the world's largest comprehensive energy group, with a unique coal-circuit, port, shipping and chemical integration and a one-stop development model for production, transportation and sales
    .
    In 2021, coal production, sales and power generation will account for 18% and 14% of the country's total.
    Compared with the beginning of the restructuring, both operating income and total profit will increase by 36%, with an average annual growth rate of 9%, ranking 101st in the world's top 500.
    The "1+1>2" reorganization has been achieved, and it has been awarded Grade A in the business performance assessment of the person in charge of the central enterprise for consecutive years
    .

      When interpreting the brand strategy, Wang Min, director and deputy secretary of the Party Group of National Energy Group, pointed out that the RISE brand strategy of National Energy Group is expressed as: establishing the RISE brand concept, strengthening the RISE brand awareness, implementing the RISE brand project, and building a world-class brand of the National Energy Group
    .
    The original meaning of the word RISE is rise, enhancement, and promotion.
    It is also the first letter combination of the four English words in the RISE brand strategy.
    R, I, S, and E stand for Revolutionary (reform and innovation), Integrative (integration), Sustainable (possible).
    Continuous), Equal (equal sharing)
    .
    National Energy Group's RISE brand strategy model, the shape, color and meaning are in line with the group's LOGO, with "rising sun" as the creative idea, in line with the group's development stage and corporate characteristics, representing the group's brand and corporate culture.
    , sustainable development of energy, reflecting the industry attributes and development image of the Group's brand
    .


      As the major content released this time, China National Energy Group has drawn a clear RISE brand concept system - the brand vision is "creating, sharing and sharing a better life"; the brand goal is "building a world-class brand"; the brand positioning is "global Model of sustainable energy"; the brand characteristic is to establish the corporate core values ​​of "green development, pursuit of excellence", adhering to the enterprise spirit of "practice, dedication, innovation, and striving for the first"; the brand slogan is "national energy - the driving force for continuous progress"
    .

      The RISE brand strategy conference outlines the brand structure of the National Energy Group
    .
    Based on the national energy group's "strategy + operation"-based management and control model and unified corporate culture core value concept system, the national energy group adopts a unified brand-based composite brand structure, including group brand, industry brand, company brand, product service Brands and element brands have five levels.
    All kinds of brands resonate at the same frequency and cooperate with each other to form a joint force
    .

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