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    Home > Medical News > Latest Medical News > National lowest price linkage trend is difficult to block! How do pharmaceutical companies prepare for war?

    National lowest price linkage trend is difficult to block! How do pharmaceutical companies prepare for war?

    • Last Update: 2020-06-25
    • Source: Internet
    • Author: User
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    Pharmaceutical Network June 17th," Jinhua's local collection price is what? Can "
    " find the collection price in Jinan? "
    recently, the author often received such advice, peers are asking about the local collection of pilot cities of the drug bid price, hoping to use this reference, in order to benefit the bidding in other regionsAlthough the local bidding office promised enterprises not to publish the winning bid price, but the "zero rate" sales, any drug prices as long as the price of the hospital hall publicnotice on the electronic screen, it is clearpharmaceuticalproductionenterprisesthe price of drugs so cover up, nothing but fear of "national minimum price linkage." The "Medical Security Information Platform Drug and Medical Supplies Recruitment Management Business Process Specification" (hereinafter referred to as "Regulations") has long stipulated that the National Health Insurance Bureau will regularly collect the lowest winning bid price generated by the local medical insurance bureaus through the provincial platform exchange library, and will collect the lowest winning bid price summary and then send to the local medical insurance bureau, for the local medical insurance bureau to carry out tender procurement projects to provide referenceRecently, the national belt procurement conference held in Shanghai on this sensitive issue, the third batch of volume procurement prices are likely to be linked in the countryWith volume procurement forced out of the "lowest price"compared with the national and provincial collection, the amount of municipal volume procurement is very small, it is difficult to achieve the ideal decline, "quantity for price" effect is not obvious, more unlikely to reach the "national harvest" or "provincial belt harvest" 50% to 60% of the declineOf course, also do not rule out individual varieties in individual cities due to marketing needs and significant price reduction, manufacturers in order to non-wave and other provinces of the bid, the price of confidentialityTherefore, the price of municipal belt procurement is not public, provincial band procurement bid price can be found mostly, and the price of state-level band procurement is completely openThe autonomy of the relevant local units is relatively large, and the price linkage needs to take timeAs early as 2015, "national minimum price linkage" was put forward by the relevant departments, but for various reasons, has not been able to really implement, and the provinces and cities of tenders and network procurement has repeatedly used it as a reference for price comparison, some provinces have introduced specific price linkage regulations Because the local and central understanding is not exactly consistent, the relevant departments "Kowloon water management", coupled with the network platform independent of each other, the price linkage can not be truly implemented   Compared with the current volume of procurement "forced" out of the lowest price, when the so-called "lowest price" even if linked, the production enterprises will not hurt the bones At present, the national unified price linkage is only really started "4 plus 7" and the national drug belt procurement, national negotiations, local band procurement powerful, time and again to break through the price bottom line, on the basis of the minimum price and then the implementation of the national price linkage, the impact can be said to be far-reaching   Market trade-offs face the test
    price linkage, pharmaceutical companies will face a more severe price reduction situation and market trade-offs, how to test the wisdom of every decision-maker   First of all, accept, dialectical face National policy is the general trend, can only accept, dialectically look at this change Price linkage is not necessarily a negative factor, although the price down, but the original local power interference less, local institutions artificial role reduced, the cost of enterprise rent-seeking public relations naturally reduced? Everyone is focused on the market and price, without worrying about behind the scenes   Second, the policy will also have a considerable preparation period, so that enterprises gradually adapt The Code states that "the National Health Insurance Administration will collect the minimum bid price summary and then send it to the local health insurance board" only to provide reference, there is no requirement to implement the minimum bid price   Third, consider the product layout in its entirety Which products participate in the national collection, which participate in the provincial collection, which participate in the local collection, so that there are a number in mind Not only according to the strength of the enterprise and market reality, but also to consider the competitor's false reality, may wish to use the way of the Tianji horse race to determine the variety and quantity to participate in the collection   Fourth, a full understanding of local policies Some places have introduced health insurance payment standards and the amount of procurement price-related policies, some places prohibit the provincial undeclared, unconnected enterprise products to participate in the municipal band procurement, some places allow There are certain market opportunities in these differences   Fifth, the relevant departments and functions of enterprises and the soundness and adaptation National band procurement only a few times a year, provincial band procurement in the country is also a handful, and prices and methods, policies are similar, enterprises should deal with relatively simple Municipal volume procurement is different, not only a large number, but also a one-way policy If in the future the whole country to implement the municipal volume procurement, no doubt the enterprise's marketing system put forward higher requirements, only the study of policies, the collection of price information is a vast sea of work Therefore, enterprises must improve and improve the corresponding personnel and departments In particular, market access and bidding departments, can not operate according to the original marketing ideas, must rise to the height of corporate strategy, not limited to the "one city, one variety" gains and losses, there must be a whole-domain view, the overall view   To face up to the strength of enterprises in order to survive and develop in the long run, but also under the general trend of wise and realistic choices From the surface, is the price linkage forced enterprises to reduce prices, in fact, from three aspects to force enterprises to choose between The main purpose of national harvesting and national negotiations is to reduce the price of the original research drug, and the purpose of provincial and local harvesting is to reduce the price of all varieties   Pharmaceutical companies must face up to their position, assess their strength, and determine whether to take the high-end or low-end road High-end innovation, to smash huge amounts of money, with new products to separate competitors and win huge profits; At that time, the price linkage lets all the strategies are exposed to the sun, all marketing means almost failed   Although the current health insurance bureau has not yet clearly implemented price linkage, but objectively has been on the drug bidding procurement policy and enterprise quotations have a suggestive impact It can be inferred that in the future more and more products will enter the volume of procurement, and in the country to implement price linkage, hospitals , pharmacies , clinics, as well as online and offline drug prices will tend to be consistent, drug companies face more severe situation, micro-profits become the norm Where will your business be then?
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