"Near-field community e-commerce" has become a new trend leading the development of agricultural products e-commerce

The high-level analysis meeting of China's agricultural products e-commerce situation in the first half of 2021 was held in Beijing a few days ago

"The upward trend of agricultural products is accelerating

The meeting revealed the sales of agricultural products on major e-commerce platforms in 2020.

Experts at the meeting said that a new development trend is: the number of Taobao villages that focus on agricultural products continues to increase; e-commerce has driven the development of rural secondary and tertiary industries, and has begun to feed back agriculture

"New formats are leading the development of new trends in agricultural products e-commerce

It is understood that some community stores lacking fresh food channels have been "reborn" with the help of digital platforms

Hong Tao believes that the near-field community e-commerce platform is one of the innovative models of China's agricultural product e-commerce in recent years, which is of great significance to the upward trend of fresh agricultural products

(Fu Aolei)

Responsible editor: Peng Zonglu Review: Ouyang Meihua