"Net-a-Go" is a gimmick.

The original title: "Net Red Food" is a gimmick out of
recent years, "Net Red Food" in some areas unusually explosive. One of its characteristics is the network effect: in the micro-blog, the circle of friends crazy, the public is flocking to. Regardless of taste, people who have eaten will take pictures and send friends a comment. The second characteristic is that the longer the queue, the more eye-catching it becomes. This year, some online red shops were blown up to hire people fake queues, causing the public to question, these "net red food" is reliable? What is the psychology of consumers and businesses behind this?
consumers: from the psychological heat of the public
curious. Look at everyone sharing some kind of food, people want to taste it quickly. If the food is unique, it is more likely to attract interest. Therefore, many online red food also in the appearance of food, selection, taste, sales environment to promote new, to meet the curiosity of diners.
to the public. "Listen to someone say it's good there, let's try it." "Everybody's been there, that's right, we haven't been there yet!" We often hear people talk about places to eat like this. The former is an imitation of the public, and when you don't know the direction, it's a solution to be consistent with others. The latter is under pressure to be consistent with the public and seems to have fallen behind in not doing what others have done. This is the public psychology, because of perception, judgment, understanding by the outside world, showing in line with public opinion behavior. As a result, merchants are trying to create the illusion that goods are popular, in order to induce "everybody to eat, not yet?" psychological effects.
an appetite. Eating is a basic human need, and our need for food doesn't stop at satiety. In addition to pursuing a full range of color flavors, there are even specific requirements for the environment in which food is tasted. People's desire for food gradually rose from the physiological level to the spiritual level. This growing desire is driving the public to try new foods. Whenever there is hot food, people naturally do not want to miss.
's hot. Social networking has become an important part of people's lives, and we love to share more and more, and being liked or commented on means being recognized and followed. Net red food is the hot spot in life and network, "sunshine" in the circle of friends, there are more likes just to meet vanity. The more popular a meal is on the Internet, the more eager people are to buy it as soon as possible, and the first reaction after buying it is not to eat, but to pick up your phone and take pictures and share it with friends.
business: hunger marketing for the benefit of
to benefit quickly. The fundamental purpose of the merchant is to make a profit, how to make a profit faster, is the most concerned about the business. See the peer's goods because of the network spread to sell well, so for the bo people's eyeballs have been conco crafted as law. People are not popular enough to hire people to line up, and public opinion is not paying enough attention to creating fake news. However, the poor quality, the more people who eat the worse the bad reviews, the faster the fire dies.
have ulterior motives. Some brands have just appeared, flowering all over the country, but soon into the stage of hard support. The reason is that the focus of these brands is not on the quality of goods, nor on the consumer experience, but on franchisees. As long as there are franchisees by the false "brand effect" inspired, willing to pull out the franchise fee, gradually causing the phenomenon of flowering every place, then it can make its brand have greater coverage and influence.
hunger marketing. Determining the value of goods is the relationship between supply and demand, merchants through limited, queuing and other ways to create the illusion of oversupply, the fundamental purpose of this "hunger marketing" is to improve the value of goods in the hearts of consumers. Want to buy but can not buy things, the heart will always remember. Long queues to buy food, but where the taste can also, they feel that the queue of "pay" is even more valuable. Hunger marketing is to arouse consumers' desire to buy, so that merchants can raise prices.
is the key
in fact, consumers' desire for food and the desire of businesses to make money do not conflict. For consumers, taste delicious, can improve the quality of life, improve the sense of spiritual pleasure, but if the blind pursuit of the so-called "net red", affecting the normal work and the pace of life, it will have a negative impact. Therefore, in the face of "net red food", reason is the key, not credious not to follow the trend, so that bad businesses have no opportunity to take advantage of.
for businesses, the food itself to do a good job in order to retain customers, only by false propaganda and red brand is a momentary momentum, tiger tail. The real net red food is not fooled out, but mass products out. Merchants only do a good job of food, in order to have been "red" down. (Ma Jianwen)